Lynn Cahillane, Marketing Manager, Totaljobs - How to use company culture in your candidate attraction - Learn why an employee’s cultural fit helps improve productivity - Why company culture is key to retention

1. Embedding company
culture in your hiring process
Lynn Cahillane
Marketing Manager, totaljobs

2. Employers
• 95% of employers recognise the importance of cultural fit
• 20% would still hire someone who was the wrong cultural fit
Jobseekers
• 1 in 3 of candidates said company culture is what attracts them to a
job opportunity
• 1 in 3 feeling they need more information on a company’s culture before
they made the decision to apply
• 30% of new hires leave an organisation within the first six months
The importance of cultural fit
Research conducted with 4,000 jobseekers and 100 employers

3. Impact on a workforce
Productivity
• 60% see a link between their
most productive and engaged
employees, and those that fit with
company culture
Talent retention
• 75% of employers say company
culture is key to their retention
strategy
• 25% admit they struggle to keep
their staff engaged

4. Cultural fit within candidate attraction
• Make your job adverts your own: imagery and tone of voice
• It’s more than just a job description: talk about your
company and what makes you different
• Use a careers page, or company profile: enable
employees to find out what it’s like to work in your organisation
• Make things personal: employee testimonials and video

5. Cultural fit within assessment
80%
Office show-rounds
Information sharing: strategic direction, rewards and recognition, L&D
Bring your business to life
of employees with at least one strong relationship describe
themselves as extremely satisfied in their role
90%
employers believe employees having at least one strong
relationship in the workplace makes them more engaged
with their job

6. How to portray your culture
What makes employees stay
Compared to least important factors
20%
interesting and
enjoyable work
17%
healthy work/
life balance
13%
career progression
and development
3%
a strong benefits
package
3%
regular hours
4%
regular pay
increases

7. Leveraging technology
Good&Co enables you to understand your culture and
match candidates to it
• Short engaging quizzes integrated into your recruitment process
• Candidates can see how well they fit with your company
• Employers can use it to see how well a candidate will integrate
• Benefits to Good&Co
• Understand your company culture from the bottom up
• Understand where potential candidates could fit within this team, recommended
questions to ask in an interview to validate the candidates Good&Co profile.
• Replicate success by cloning the personality of your top performers and use this to
identify candidates that come close to your magic formula.

8. Summary
Attract talent
• 1 in 3 of candidates see their perception of a company’s culture
as the most important factor when deciding whether to apply for
a particular job.
Increase productivity
• 60% of employers think that an employee’s cultural fit at the
company helps improve their productivity
Retain talent
• 75% of employers say that their company culture is key to their
retention strategy

9. Questions?
Pick up our latest report to find out more