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Yo ur citizen is king ,
but your employee is your superhero
From # con vgov to #socgov
Hi! I’m Sofie aka @lamazone
We live in an e ver-changing world
Dig ital is changin g us
Soc ial is chang in g us
broadcasting networking
We exp ec t
24/7 - open - together - equal
How can governments keep up?
:(
Firs t: are you ready?
Do the test!
• Are you listening and answering on digital channels?
• eg Citizen Care on Twitter
• Are you respecting privacy, and.. do you offer the
option to be anonymous?
• eg Dag Van De Jeugdhulp
• Are you reaching out to citizens to collaborate?
• eg Ghent & Lichtfestival

• Do the social media maturity test
:)
How can governments really
re ally real l y keep up?
Together, w it h everyone
Corp
Com
Int
Com
Social
Media
Purchas
ing
Administ
ration
HR
Innova-
tion
IT ….
#socbiz & #soc gov
I N T E R N A L E X T E R N A LI N & E X
#cooperat ion #crowdsourcing
#col laboration
How do you st a rt?
You will nee d h eroes!
24/7
open
to gether
equal
C I T I Z E N S
Ste p 1 : team: l isten & reply
C M T E A M
On different levels
Ste p 2 : devise a SMART strateg y
Specific
Measu rabl e
Attainable
Re alistic
Time ly
Corp
Com
Int
Com
Social
Media
Purchas
ing
Administ
ration
HR
Innova-
tion
IT ….
Ste p 3 : Break t hro ugh the silos
Corp
Com
Int
Com
Social
Media
Purchas
ing
Administ
ration
HR
Innova-
tion
IT ….
Step 4: Ac tivate more ambassadors
Ste p 5 : spread the love
Eve ryone is an ambassador
Eve ryone h as impac t
Eve ryone is studen t an d teacher
Eve ryone work s mo re efficiently
Eve ryone becomes mo re agile
Eve ryone is a hero= H ap py empowered employees
= H ap py open governmen t
Hooray!
24/7
open
to gether
equal
= H ap py empowered citizen s
Conc lusion…
Fin d the Superma n in your employees
I t’s not about i f…
A BIGG-ASS TITLE
About a proper subject
But when…
GOOD LUCK!
Little d udes & Heroes by JD Hancock
twitter.com/lamazone

sofie@talkingheads.be
+32 478 208 411

www.talkingheads.be

linkedin.com/in/sofieverhalle

facebook.com/lamazone
feel free to connect
✓ OUR BLOG FOR ALL THINGS SOCIAL
✓ TWITTER FOR QUICK SOCIAL MEDIA FACTS & INSIGHTS
✓ SLIDESHARE TO WATCH GRAPHS AND COLOURS!
✓ FACEBOOK TO GET TO KNOW OUR VERY OWN
SUPERHEROES
✓ LINKEDIN TO CONNECT PROFESSIONALLY
✓ GET IT ALL WITH OUR NEWSLETTER
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