Personal Brand Exploration Project

PERSONAL BRAND EXPLORATION
Tamara Graham
Project & Portfolio I: Week 1
October 3, 2022
My name is Tamara Graham, aka Tam
Supreme. I grew up in NY, in love with
advertising. I always wanted to be a part of
creating fun images to promote any person ,
product or service. I enjoy bringing people of
different specialties together to succeed in
large projects. I have management and
recruiting experience from my past
entrepreneurial endeavors. My goal is to use
my skills to help music artists and music
companies reach new levels of success by
improving processes and connection with the
target market.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Public Relations Manager
• Management Analyst
• Project Management Specialist
BRAND ARCHETYPE - I encourage my
clients to create. I encourage my
clients to create new and exciting
content and events to help reach
their goals.
MANAGER for MUSIC INDUSTRY
Picture Relevant
to Your Industry
Goes Here
Music and Media Companies
TARGET AUDIENCE
Chris Stringfellow
Outreach Plan:
• I will ask to connect.
• LinkedIn message
• I will follow up with this person after I graduate.
PROFILE
PICTURE Talent Acquisition at Spotify
Prophet Guillory
Outreach Plan:
• I will fix my LinkedIn page.
• LinkedIn message
• I will follow up with this person after I graduate.
PROFILE
PICTURE Artist Relations at Apple Music
Erika Miranda Outreach Plan:
• I will fix my LinkedIn page to reflect myself better.
• LinkedIn message
• I will follow up after I graduate.
PROFILE
PICTURE
Manager HR at BET, Paramount
GOALS
Short Term: (Immediately After Graduation, 2024)
• I want to open a studio/creative space for artists.
‣Within 6 months after graduation, I will create
the business plan for my space. In the
following 6 months, I will acquire funding and a
location for the space.
Mid Term: (2030)
• I want to franchise the studio/creative space.
‣I am going to really perfect the business
model, create all the necessary documents,
and sell to my first franchisee by 2030.
Long Term: (2042)
• I want to be financially free by age 50.
‣I am going to stay aware of all my debts and
knock them down one by one, starting now. I
am going to use my LLCs to house any future
debts.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
LinkedIn, Facebook, social media Novice / Adept / Expert
Writing/Editing Copy Novice / Adept / Expert
Monitoring Processes Novice / Adept / Expert
Microsoft Project
SOFT
HARD
Novice / Adept / Expert
Salesforce Novice / Adept / Expert
Planning Novice / Adept / Expert
Negotiation Novice / Adept / Expert
I help music artists & related companies
solve business problems by exploring
creative marketing and organizational
solutions.
PROMISE
CREDENTIALS
Work Experience:
• Sales professional, Macy’s
• Image consultant / Stylist, Independent
• Business owner, Luxe Skin Studio
Education:
• Project Management Certificate, Google
(Exp. 2022)
• Music Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Top Sales of the Week, Macy’s, over 30
times until 2020
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Amanda Darling
Education:
• Music Business, B.S., Full Sail University (Exp. 2023)
Leadership Experience:
• Operations management
Skills and Proficiencies:
• Microsoft Office - 1 endorsement
• Operations management - 1 endorsement
• Communication - 1 endorsement
Tamara A. Graham
Overall Online Presence:
• Amanda has 438 connections. Her banner image is
customized. Her headshot is professional. The profile
details Amanda’s education, goals, and skills. She does
not have any published articles that I can find. She
does not appear on the first 3 pages of her Google
search at all. Her LinkedIn URL is customized.
• Grade: Average, 60 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Music Business, B.S., Full Sail University (Exp. 2024)
Leadership Experience:
• Spa manager, Hollywood Glamour Day Spa
• Co-Founder / Operations manager, Garden Grind Lawn
care
Skills and Proficiencies:
• Customer Service - 7 endorsements
• Social Networking - 6 endorsements
• Strategic Planning - 3 endorsements
Overall Online Presence:
• Tamara has 107 connections. Her banner image is
customized. Her headshot is professional. Her profile is
too detailed. Some information may be irrelevant. She
has 1 published article. She is active on Instagram. Her
LinkedIn URL is customized.
• Grade: Great , 80 out of 100
Industry Experience:
• None
COMPETITION
Sara Wallach
Noteworthy Experience:
• Youth Commercial Talent Agent, Abrams Artists
Agency
• Casting Intern, Binder Casting
Tamara A. Graham
HEADSHOT HEADSHOT
Industry Experience:
• Executive Assistant, Spotify
Education:
• Mass Communication/Media Studies, B.A., The
University of Georgia
Skills and Proficiencies:
• Microsoft Office - 2 endorsements
• Social Media - 2 endorsements
• Blogging - 1 endorsement
Overall Online Presence:
• Sara has 298 connections. Her banner image is not
customized. Her headshot is professional. Her profile is
detailed. She does not have any published articles. She
is active on Facebook. Her LinkedIn URL is not
customized.
• Grade: Great , 80 out of 100
Industry Experience:
• None
Education:
• Music Business, B.S, Full Sail University (Exp. 2024)
Leadership Experience:
• Spa manager, Hollywood Glamour Day Spa
• Co-Founder / Operations manager, Garden Grind Lawn
Care
Skills and Proficiencies:
• Customer Service - 7 endorsements
• Social Networking - 6 endorsements
• Strategic Planning - 3 endorsements
Overall Online Presence:
• Tamara has 107 connections. Her banner image is
customized. Her headshot is professional. Her profile is
too detailed. Some information may be irrelevant. She
has 1 published article. She is active on Instagram. Her
LinkedIn URL is customized.
• Grade: Great, 80 out of 100
BRAND POSITION
For music artists and companies who want to take
their business to a new level, I provide business
analysis and creative solutions. I promise to think
outside of the box and try things that have not
been done yet.
“THE FIXER”
NETWORKING & MARKETING
Industry Events & Organizations
• Artist Management Association
‣ No upcoming events | Online
• Music Managers Forum
‣ TBD | NY Community Meet Up, TBD
• International Music Managers Forum
‣ TBD | Online
Digital Marketing
• Primary Content: I will publish content exploring the careers of
different artists and how management choices affected their
success.I will also post content celebrating new music and art.
I will also post about artists I am managing.
• Primary Tools: I will use Instagram and LinkedIn. I will post to
Instagram stories everyday. I will have a new post once a
week. I will post to LinkedIn once a week.
• Website: I will use my digital portfolio as a roadmap for what I
should be doing to grow in my career.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• My perfect mentor is Scooter Braun. He has managed
several international music stars. He started out by
promoting events in college and eventually discovered
Justin Bieber and promoted his career out of his own
pocket. He is now founder of his own entertainment
management company. I would like to learn from him.
Formal Education
• Music Business, B.S., Full Sail University, Exp. 2024
• Program Management Certificate, Exp. 2022
Technical Skills
• Learn Salesforce Software- Salesforce, OCTOBER
2022
• Learn Microsoft Project - Microsoft, NOVEMBER 2022
Soft Skills
• Study planning & organization techniques - online
study + books, ONCE A WEEK
Tam Supreme
You know how you want to attract attention your business? Well, what I do
is encourage you to create content and events that attract attention. In fact, I
have helped many clients visually and artistically tell a story that impacted
the way they were viewed very positively. Suave Supreme is one such
example.
Picture of You
Goes Here
REFERENCES
Darling, A. (n.d.). Amanda Darling: Aspiring A&R/Music
Manager. LinkedIn.
https://www.linkedin.com/in/amandamdarling/
Management analysts. (2022, June 7). ONET Online.
https://www.onetonline.org/link/summary/13-1111.00
Project management specialists. (2022, June 7). ONET Online.
https://www.onetonline.org/link/summary/13-1082.00
Public relations managers. (2022, June 7). ONET Online.
https://www.onetonline.org/link/summary/11-2032.00
Wallach, S. (n.d.). Sara Wallach: Executive Assistant at
Spotify. LinkedIn. https://www.linkedin.com/in/sara-wallach-
14b241a9/
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Personal Brand Exploration Project

  • 1. PERSONAL BRAND EXPLORATION Tamara Graham Project & Portfolio I: Week 1 October 3, 2022
  • 2. My name is Tamara Graham, aka Tam Supreme. I grew up in NY, in love with advertising. I always wanted to be a part of creating fun images to promote any person , product or service. I enjoy bringing people of different specialties together to succeed in large projects. I have management and recruiting experience from my past entrepreneurial endeavors. My goal is to use my skills to help music artists and music companies reach new levels of success by improving processes and connection with the target market. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Public Relations Manager • Management Analyst • Project Management Specialist BRAND ARCHETYPE - I encourage my clients to create. I encourage my clients to create new and exciting content and events to help reach their goals. MANAGER for MUSIC INDUSTRY Picture Relevant to Your Industry Goes Here
  • 4. Music and Media Companies TARGET AUDIENCE Chris Stringfellow Outreach Plan: • I will ask to connect. • LinkedIn message • I will follow up with this person after I graduate. PROFILE PICTURE Talent Acquisition at Spotify Prophet Guillory Outreach Plan: • I will fix my LinkedIn page. • LinkedIn message • I will follow up with this person after I graduate. PROFILE PICTURE Artist Relations at Apple Music Erika Miranda Outreach Plan: • I will fix my LinkedIn page to reflect myself better. • LinkedIn message • I will follow up after I graduate. PROFILE PICTURE Manager HR at BET, Paramount
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • I want to open a studio/creative space for artists. ‣Within 6 months after graduation, I will create the business plan for my space. In the following 6 months, I will acquire funding and a location for the space. Mid Term: (2030) • I want to franchise the studio/creative space. ‣I am going to really perfect the business model, create all the necessary documents, and sell to my first franchisee by 2030. Long Term: (2042) • I want to be financially free by age 50. ‣I am going to stay aware of all my debts and knock them down one by one, starting now. I am going to use my LLCs to house any future debts.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Office SOFT HARD Novice / Adept / Expert LinkedIn, Facebook, social media Novice / Adept / Expert Writing/Editing Copy Novice / Adept / Expert Monitoring Processes Novice / Adept / Expert Microsoft Project SOFT HARD Novice / Adept / Expert Salesforce Novice / Adept / Expert Planning Novice / Adept / Expert Negotiation Novice / Adept / Expert
  • 7. I help music artists & related companies solve business problems by exploring creative marketing and organizational solutions. PROMISE
  • 8. CREDENTIALS Work Experience: • Sales professional, Macy’s • Image consultant / Stylist, Independent • Business owner, Luxe Skin Studio Education: • Project Management Certificate, Google (Exp. 2022) • Music Business, B.S., Full Sail University (Exp. 2024) Awards: • Top Sales of the Week, Macy’s, over 30 times until 2020 Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Amanda Darling Education: • Music Business, B.S., Full Sail University (Exp. 2023) Leadership Experience: • Operations management Skills and Proficiencies: • Microsoft Office - 1 endorsement • Operations management - 1 endorsement • Communication - 1 endorsement Tamara A. Graham Overall Online Presence: • Amanda has 438 connections. Her banner image is customized. Her headshot is professional. The profile details Amanda’s education, goals, and skills. She does not have any published articles that I can find. She does not appear on the first 3 pages of her Google search at all. Her LinkedIn URL is customized. • Grade: Average, 60 out of 100 HEADSHOT HEADSHOT Industry Experience: • None Education: • Music Business, B.S., Full Sail University (Exp. 2024) Leadership Experience: • Spa manager, Hollywood Glamour Day Spa • Co-Founder / Operations manager, Garden Grind Lawn care Skills and Proficiencies: • Customer Service - 7 endorsements • Social Networking - 6 endorsements • Strategic Planning - 3 endorsements Overall Online Presence: • Tamara has 107 connections. Her banner image is customized. Her headshot is professional. Her profile is too detailed. Some information may be irrelevant. She has 1 published article. She is active on Instagram. Her LinkedIn URL is customized. • Grade: Great , 80 out of 100 Industry Experience: • None
  • 10. COMPETITION Sara Wallach Noteworthy Experience: • Youth Commercial Talent Agent, Abrams Artists Agency • Casting Intern, Binder Casting Tamara A. Graham HEADSHOT HEADSHOT Industry Experience: • Executive Assistant, Spotify Education: • Mass Communication/Media Studies, B.A., The University of Georgia Skills and Proficiencies: • Microsoft Office - 2 endorsements • Social Media - 2 endorsements • Blogging - 1 endorsement Overall Online Presence: • Sara has 298 connections. Her banner image is not customized. Her headshot is professional. Her profile is detailed. She does not have any published articles. She is active on Facebook. Her LinkedIn URL is not customized. • Grade: Great , 80 out of 100 Industry Experience: • None Education: • Music Business, B.S, Full Sail University (Exp. 2024) Leadership Experience: • Spa manager, Hollywood Glamour Day Spa • Co-Founder / Operations manager, Garden Grind Lawn Care Skills and Proficiencies: • Customer Service - 7 endorsements • Social Networking - 6 endorsements • Strategic Planning - 3 endorsements Overall Online Presence: • Tamara has 107 connections. Her banner image is customized. Her headshot is professional. Her profile is too detailed. Some information may be irrelevant. She has 1 published article. She is active on Instagram. Her LinkedIn URL is customized. • Grade: Great, 80 out of 100
  • 11. BRAND POSITION For music artists and companies who want to take their business to a new level, I provide business analysis and creative solutions. I promise to think outside of the box and try things that have not been done yet. “THE FIXER”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Artist Management Association ‣ No upcoming events | Online • Music Managers Forum ‣ TBD | NY Community Meet Up, TBD • International Music Managers Forum ‣ TBD | Online Digital Marketing • Primary Content: I will publish content exploring the careers of different artists and how management choices affected their success.I will also post content celebrating new music and art. I will also post about artists I am managing. • Primary Tools: I will use Instagram and LinkedIn. I will post to Instagram stories everyday. I will have a new post once a week. I will post to LinkedIn once a week. • Website: I will use my digital portfolio as a roadmap for what I should be doing to grow in my career. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • My perfect mentor is Scooter Braun. He has managed several international music stars. He started out by promoting events in college and eventually discovered Justin Bieber and promoted his career out of his own pocket. He is now founder of his own entertainment management company. I would like to learn from him. Formal Education • Music Business, B.S., Full Sail University, Exp. 2024 • Program Management Certificate, Exp. 2022 Technical Skills • Learn Salesforce Software- Salesforce, OCTOBER 2022 • Learn Microsoft Project - Microsoft, NOVEMBER 2022 Soft Skills • Study planning & organization techniques - online study + books, ONCE A WEEK
  • 14. Tam Supreme You know how you want to attract attention your business? Well, what I do is encourage you to create content and events that attract attention. In fact, I have helped many clients visually and artistically tell a story that impacted the way they were viewed very positively. Suave Supreme is one such example. Picture of You Goes Here
  • 15. REFERENCES Darling, A. (n.d.). Amanda Darling: Aspiring A&R/Music Manager. LinkedIn. https://www.linkedin.com/in/amandamdarling/ Management analysts. (2022, June 7). ONET Online. https://www.onetonline.org/link/summary/13-1111.00 Project management specialists. (2022, June 7). ONET Online. https://www.onetonline.org/link/summary/13-1082.00 Public relations managers. (2022, June 7). ONET Online. https://www.onetonline.org/link/summary/11-2032.00 Wallach, S. (n.d.). Sara Wallach: Executive Assistant at Spotify. LinkedIn. https://www.linkedin.com/in/sara-wallach- 14b241a9/

Notas del editor

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.