Hashtags have become a very important tool when it comes to social media marketing.They are used to help tie in conversations revolving around a particular topic together, help identify a brand, and can be used for other purposes as well. Check out this slide for some best practices on using hashtags for your social media marketing efforts.

1. Best Practices for Using Hashtags
Tamer Mahmoud

2. What Is A Hashtag?
A hashtag is a
unique sign used
to identify topics/
conversations with
Commonly used on
Twitter, Pinterest,
Instagram, Tumblr,
and sporadically
on Facebook

3. Benefits of Using a Hashtag
Identifies a brand
Tie in conversations revolving
around a particular topic
Track the evolution of conversations
and brand perceptions

4. Use Hashtags With Care
No more than 3 hashtags in a
post
Too many can become spammy
Few hashtags keep content focused
and on topic

6. Become One With The Hashtag
Define your brand with
a unique hashtag
You stand out from the
crowd
Research the planned
hashtag first
Create digital footprint
for your brand
Generate increased brand
awareness and momentum

7. Know Where Hashtags Work Best
Hashtags are not used on every social
platform
Twitter, Tumblr, Instagram, and Pinterest
heavily rely on hashtags
Facebook has recently incorporated
hashtags
Despite it's use sometimes, LinkedIn is
NOT a platform to use hashtags on

8. Keep Hashtags Short and Concise
The shorter the
hashtags are, the
easier they can
be
rememberedPlatform
s such as Twitter
have character
limits, keep them
concise

9. Use Hashtags For Marketing
Campaigns
Great to use to
track conversations
on Twitter Chats
and other events
Helps build an
audience regarding a
campaign
Best example is the
#ALSIceBucketChallenge

10. Conclusion
Hashtags play a crucial role in
social media marketing
They track conversations
Create brand awareness
Create momentum for brands
Help build an audience

11. How have hashtags worked for you or
your brand? What other best practices
for using hashtags would you
recommend?

12. For more information you can
check out my website,
www.tmahmoud.weebly.com and
follow me on the following
platforms:
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Tamer M. Mahmoud Tamer M. Mahmoud @TMahmoud87 @TMahmoud87