Gamescom Presentation of Gamewheel platform. Gamewheel is the first complete Self-Service Online Platform (PaaS) for Gamified advertising. Create Gamified content und campaigns with just a few taps und level up engagement and performance on mobile, social media and also in AR/VR – Gamify Yourself with Gamewheel!

1. #GamifyYourself#AugmentYourself
The future is augmented…
...and gamified
Evgeni Kouris
18th August, Cologne

2. 2
40+ years combined experience in tech,
games and AR/VR
Evgeni Kouris 柯一夫
Co-Founder, CEO
Musician. Entrepreneur. Engineer. Consultant.
Born in Russia. Started coding early on.
Christian Bittler
Co-Founder, CPO
Serial entrepreneur. Sold several studios.
Born in Germany. Created over 100 games.

3. Automating creation of content
Saas/PaaS gamification tool
Inventing new forms of content
Augmented reality focus
3
We have two brands working together

4. We believe that games will
become a standard way of
communication on mobile
…and Gamified!
We believe the future of
interactive content is
augmented reality
The Future is Augmented…
4
Thus, the presentation is split in 2 parts

5. 5
The Future
is Augmented…

6. Mobile AR Game launch in 2014
One of the first mobile AR games globally
Featured globally by Apple
Several features in 70+ countries
6
We are pioneers in Mobile AR Gaming –
First AR mobile game hit #1 in +30 countries
Toy Drive
(paid)
Toy Car RC
(free)

8. 8
Search for “Toywheel” in your App Store
Download free “Toy Car RC” app

9. 9
Launch Toy Car RC and point the camera at
this Western World augmented reality target

10. 10
Launch Toy Car RC and point the camera at
this Candy Land augmented reality target

11. 11
Open link “http://gamewheel.com/pong”
Now, let’s experience Multi-Player Virtual Reality

12. 12
Our cross-platform content engine can turn
every 2D casual game into VR in browser
Multiplayer #VRPongClassic 2D Pong

13. Virtual Reality (VR)
š Requires hardware
š Full experience is expensive
š Isolating experience
š Difficult to intuitively control
š Motion sickness
Augmented Reality (AR)
š Works on all mobile devices
š Relies on standard sensors
š Natural extension of the real world
š Stereo-camera for mixed-reality
š Anyone can use, “child-friendly”
13
The future is augmented – why?

14. 14
Trigger-based augmentation has arrived!
Real-world
Trigger
Content e.g.
Mini-Game
Brand goal e.g.
Landing page

15. #GamifyYourself
The future is augmented…
...and gamified (yourself)

16. People spend most of their time on mobile
playing games – why not gamifying content?
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3 out of 4
mobile users play games
>2h
average amount of time
mobile gamers spend
playing games each day
+57%
increase in daily play time
by mobile gamers
from 2012-2015
Source: Nielsen

17. Mobile gamers prefer simple games, 1-3 min
versions of which are perfectly suited for ads
17
76% mobile users prefer playing simple or casual games
– no manual required, instant action
45%
31%
11%
4%
9%
Casual / social
Puzzle / board games
Action / strategy / sports
MMOs
Other
Source: BigFish
+500 MM
Downloads in Feb’ 14
e.g.

18. Because creating a game is a complex and
expensive process
18
Game Design Artwork Coding Distributing
, or… is it really?

19. 19
Instead of “giving brands and agencies the
fish” we decided to create a “tool to fish”
19
Gamewheel 1
2D Content Creation
✅
Released in Oct’15
Gamewheel 3
Dynamic Content + SDK
🛠
🎯
Planned for 2017-18
Gamewheel 2
AR/VR + Tools
⏱
Beta planned for Q4’16
In focus now

20. Introducing Gamewheel PaaS platform for
simple & intuitive Gamified Content creation
20
1. Create
Content
2. Connect
Channels
3. Collect
Customer (data)
Pick and edit one of
30+ mini-game templates
Track the core KPIs,
collect leads,etc.
Setup an ad campaign
and integrate the game

21. Sports Chance Game Ads
Retro
1. Create: Growing library of mini-game
templates, designed for mobile
Casual
Sports
Immersive VR
Luck
Multiplayer
21

22. 2. Connect: Gamified campaign types vary
from lead generation to engagement increase
9
Luck gamesCompetition
Coupons distributionEngagement Increase
Topical campaigns
Lead Generation
%%
Campaign
Type
Campaign
Goal
For example:

23. 2. Connect: +1000 marketers use Gamewheel
in-app, in banners and in social media
Playable Mobile BannerIn-App Mini-Games Social Media Gamified
• Any mobile banner
• Less than 1 sec to load
• IAB/MRAID compatible
• Any mobile app
• Extended game versions
• One line of code
• Any social media channel
• Gamified content posts
• Ad-to-web ad campaigns
1 2 3
23

24. Example: “Angriest Whopper Game” created by
Burger King’s agency with Gamewheel (I)
Play game: http://demo.gamewheel.com/cases/BK_AW/Watch video: https://youtu.be/ZLOKlNs7hAc Case study: https://www.gamewheel.com/stories/burger-king/
17
Goal: Collect >20 Jalapeños in 20 seconds…
…in order
to win a
coupon
New product “The Angriest Whopper” introduced,
mobile app connected to the offline store
1
In-App Mini-Games

25. Example: “Angriest Whopper Game” created by
Burger King’s agency with Gamewheel (II)
25
Stunning 14 days results
>330.000 Game Sessions
>7.800.000 Collected Jalapeños
>135.000 Collected Coupons
>40% Average CTR
š Mini-game built with Gamewheel
embedded into the start screen of
Burger King app.
š No money spent on paid
advertising
Organic engagement
1
In-App Mini-Games
Source: Gamewheel

26. Check out success stores online:
http://gamewheel.com/stories
26

27. 3. Collect: Various marketing goals possible,
standard: pay per play and collect data
… Engaged Lead
Higher probability of buying,
+5x page visits in e-commerce
… Engaged Action
More valuable customers with
engaged downloads or won coupons
... Play
Get 0.15 seconds to
over 2.5 hours play time
10
Cost-per-engagement (CPE) Cost-per-engaged-lead (CPEL)Cost-per-engaged-action (CPEA)
Pay per…
Default Custom types only for enterprise partners and white-label re-sellers

28. Results? Higher engagement, combined with
stunning performance at lower costs
28
>10%
Average CTR
>20 sec
Average time on Ad
>50%
Organic Traffic
(in social media)
Source: Gamewheel

29. Recap: Gamewheel PaaS platform for
Gamified Content creation
29
1. Create
Content
2. Connect
Channels
3. Collect
Customer (data)
Pick and edit one of
30+ mini-game templates
Track the core KPIs,
collect leads, etc.
Setup an ad campaign
and integrate the game

30. 30
Gamewheel Demo

31. We’re here to move you forward – are you in?
Evgeni Kouris
Founder, CEO
M +49 (0) 171 992 34 59
T + 49 (0) 30 555 780 75
evgeni,k
www.gamewheel.com
Twitter: @ekouris
WeChat: kouris
evgeni@gamewheel.com
Berlin HQ: Toywheel GmbH
WeWork @ Sony Center
Kemperplatz 1A, Berlin
31