5. THE IMPORTANCE
OF SEO
SEO is crucial for businesses as it increases website
visibility, drives organic traffic, and improves
search engine rankings. By optimizing web pages,
content, and site structure, businesses can appear
higher in search engine results pages (SERPs),
making it easier for potential customers to find
them. SEO builds trust and credibility, attracts
targeted traffic, and helps businesses establish a
strong online presence.
6. MEASURING
SUCCESS
Measuring digital marketing success involves
tracking key performance indicators (KPIs) that
align with your marketing goals. Here are some
common metrics and methods to measure digital
marketing success.