4. HISTORY
• Bata : a leading footwear industry
• Founded in 1894 by Czech businessman
Tomas Bata.
• It started its operation in 1962
5. MISSION
Introduction of a strong shoe line
targeted to various market
segments to maintain leadership through
increased market share.
6. VISION
To provide good quality shoes at an
affordable price, by keeping in minds
the comfort that needs to be there
and providing new designs with it.
7. OBJECTIVES
Achievement of 100% estimated business in
each category.
Maintain a shoe line with 700 lines.
Introduction of a shoe line as per
lifestyle & fashion trend.
Innovate ideas for better management.
19. TARGET MARKET
• Only the upper and middle classes.
• Diversity of the products and process has
gained the name for company’s brand
among children, men &women.
20. MARKETING OBJECTIVE
• To achieve the level where its each
category is in a position of 100%
estimated business.
• Providing better quality & designs to
customers.
• Maintain reasonable & attractive price.
• Maintaining competitive strategy.
• Building innovative ideas.
21. PRODUCT STRATEGY
• BATA’s product includes
Hushpuppies, Patapata,
Marieclaire, Sandak,
Power, Bfirst,
Bata Comfit, Weinbrenner,
Bubblegummer.
• Superior customer service.
23. PROMOTIONAL STRATEGY
• Promotion during religious festivals,
different seasons & other events as
well.
• City stores having a magnetic look.
• Limited advertisements.