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Holiday Campaign Planning with a Dash of Influence

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Rustin Banks
Rustin Banks

TapInfluence discussed how to prepare for your holiday campaigns, with three of our influencers who’ve created successful holiday programs for a variety of clients. Learn what consumers want to see, and what type of content performs best on holiday posts.

Marketing
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Spice Up Your Holiday Campaigns with a Dash of Influence
| Meet Our Influencers – Laura Gallaway Holiday Webinar October 2015 Laura Galloway Blog: MyNewestAddiction.com Instagram: @MyNewestAddiction Twitter: @LauraJean396 Stacey Little Blog: SouthernBite.com Instagram: @SouthernBite Twitter: @SouthernBite Katja Presnal Blog: SkimbacoLifestyle.com Instagram: @Skimbaco Twitter: @Skimbaco
| 15% Increase of online holiday spending in the last year Holiday Webinar October 2015
| Q1. Holiday Webinar October 2015 What do brands need to know about planning their holiday programs with influencers?
| For Brands Holiday Webinar October 2015 • Start early • Work with familiar influencers • Make it authentic
| Q2. Holiday Webinar October 2015 What do influencers consider when planning for the holidays?
| For Influencers Holiday Webinar October 2015 • Ask: Does this fit my brand? • Be different • Think longtail
| Q3. Holiday Webinar October 2015 Do readers tell you what they want to see and read during this time of year?
| Readers Driving Content Holiday Webinar October 2015
| Q4. Holiday Webinar October 2015 What’s your favorite holiday post you’ve seen or created for your own blog?
| Favorite Holiday Posts Holiday Webinar October 2015
| Q5. Holiday Webinar October 2015 Do you address religious celebrations in your content?
| Q6. Holiday Webinar October 2015 How do you plan for consumer engagement during the holidays?
| Engagement Holiday Webinar October 2015 Increase in: • Page Views and MUVs • Interactions • Comments • Searching
| Q7. Holiday Webinar October 2015 Do videos or visual content resonate more?
| Q8. Holiday Webinar October 2015 Last thoughts or advice for brands and influencers?
|Holiday Webinar October 2015
Thank You For Questions: rachaelc@tapinfluence.com 720-726-4074 tapinfluence.com

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Holiday Campaign Planning with a Dash of Influence

Notas del editor

  1. Start at 8:51 (Justin) Rachael starts at 9:53
  2. Start at 11:00
  3. 11:35
  4. Q1: 12:00
  5. 12:30
  6. Q2: 15:00
  7. 16:18
  8. Q3: 17:30
  9. 18:15
  10. Q4: 20:00
  11. 20:30
  12. Q5: 23:50 Cut out 26:45 – 27:11
  13. Q6: 27:20
  14. 28:00
  15. Q7: 30:30
  16. Q8: 33:44
  17. 34:40
  18. 39:19 End at 39:46