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How to Deliver a Winning Influencer Marketing Pitch

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How to Deliver a Winning Influencer Marketing Pitch

  1. 1. INFLUENCE MARKETING PITCH DECK CREATING A POWERFUL
  2. 2. A few tips to keep in mind when using this template: Use this as is a guide, not a manual. Play around with fonts, colors, and layouts to create a PowerPoint that tells your story best. We designed these templates with both Mac and PC users in mind. Not all versions of PowerPoint are created equal. If a display looks distorted, simply adjust the slide to your liking. (Similarly, while we encourage you to use premium fonts, they aren’t compatible with computers that don’t already have them installed. That’s why you’ll only see Mac and PC friendly fonts here). Add a new slide. Click ‘New Slide’ or the ‘New Slide’ dropdown arrow to choose a layout. Add text. Click on the text box placeholders to type in your own content. Mix and match. If you like a design element on one slide and want to include it on others, just right hand click the object to Copy and Paste it. Have fun! Experiment with different styles and PowerPoint tools. You can always click Undo to go back a few steps.
  3. 3. Today’s Agenda 1 Discuss Current Agency Engagement 2 Review Results of Engagement 3 Introduce New Capability: Influencer Marketing 4 Next Steps
  4. 4. CURRENT ENGAGEMENT DISCUSSION
  5. 5. Add Text, an Image, or Both
  6. 6. ENGAGEMENT RESULTS REVIEW
  7. 7. INFLUENCER MARKETING OVERVIEW INTRODUCTION
  8. 8. • 92% of consumers trust user-generated content and word-of-mouth more than advertising • 74% rely on social networks to guide purchase • 60% of purchase research is done before going to brand’s site FACTS
  9. 9. Influencer marketing is partnering with individuals who have significant audience and influence with a particular consumer segment. DEFINITION
  10. 10. Influencers drive scalability via consumer reach, engagement and content. REASONING
  11. 11. • Efficiently find and manage online content creators • Easily publish content to multiple channels • Accurately measure the effectiveness of the content PROCESS
  12. 12. SAMPLE INFLUENCERS Annabelle – VivaLuxury Los Angeles-based fashion influencer who loves fashion and travel. McKenzie – Girl Loves Glam Wife. Mom. Cosmetologist. Beauty Junkie. Fashion Lover. Love Projects. Hair tutorials. Makeup Looks. Room Makeovers. YouTuber. Kristie – Blushing Basics Blushing Basics is your go-to resource for all things beauty and style. Daniela – Nany’s Klozet Miami fashion blogger from Venezuela with a fun and fabulous look.
  13. 13. NEXT STEPS FOLLOW-UP
  14. 14. THANK YOU!

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