3. Moderator Panelist Panelist
Panelist Panelist
Your Champion Panel
Courtny Edwards-Jones Jessica Meyers Jimmy Spencer
Carissa Russell Ashleigh Ange
4. Adobe Marketo Engage User Group House
Rules
•In order to ensure our MUGs stay user-
focused and a safe space for members of the
Marketing Nation to learn, network, and
problem solve, we ask that all MUG
attendees follow these rules:
• No self-promotion or pitching of any kind
is permitted at MUG events
• Don’t contact people outside of the User
Group without their consent
• If MUG members share their use case at
the User Group, please don’t share that
information without their consent
5. • Meeting will be recorded and posted at mugs.marketo.com
• Slides will be posted along with resources mentioned during meeting
• You’ll get the recording and slides via email
Housekeeping
7. • Chapter Members get invites to all Office Hours!
• Go to https://mugs.marketo.com/champion-office-hours-mug/ and
click “Join Us”
Join Our MUG Chapter!
8. Need to Gain or Update your Marketo Engage
Certification?
The Adobe Credential Program recently launched new exams for the Adobe Certification – Marketo Engage
Business Practitioner credential.
AD0-E555 Adobe Marketo Engage Business Practitioner Expert exam – Adobe Certified Professional: This is the
former Adobe Certified Associate exam, and it’s target are Marketo end users and marketing managers that create and
execute marketing programs in Marketo
AD0-E558 Adobe Marketo Engage Business Practitioner Expert exam – Adobe Certified Expert: This is the new exam
designed by Marketo Champions, and its target audience are Marketo end users, customers, partners and consultants
with broad operational experience using Marketo.
https://learning.adobe.com/certification.html?solution=Adobe%20Marketo%20Engage
9. Experience Makers Live
September 13 and 14th - Sessions of Importance to
Marketo Engage Professionals
● Day 1 Keynote: A Game Plan for Personalization at Scale (9am PT/Noon ET on
September 13)
● Day 2 Keynote: Using Personalization to find the right fit (9am PT/Noon ET on
September 14)
● Adobe Marketo Engage Workshop: Measuring ROI to fit Your Unique Business
Needs with Courtney Tobe (September 14th at 10am PT)
● How BNY Mellon Improved Campaign Execution with People, Process and
Adobe Technology (September 14th at 10:30am PT)
● Building a Real-Time Personalization Engine for In-Market Buyers with Marketo
Engage (September 14th at 11:30am PT)
● Personalization through Integration: Activating Adobe Analytics Behavioral
Data in Adobe Marketo Engage (September 14th at 11am PT)
AND, attend Braindates with Champs to connect and gain knowledge.
In addition, check out content
from these content tracks…
10. • Engagement Programs & Nurturing
• Building smooth & successful programs
• Lead Scoring Models
• Handling complex models
Topics Covered Today
• Marketo 101
• Hot tips for new Marketo, MarTech &
MOPs professionals
• Marketo Wishlist
• What features do the Champs
hope to see in future releases?
11. • Filter Activity Types in the Activity Log of a Person
• Locate the Activity Log for a Person
• Guided Landing Page Template List
• Create a Free-form Landing Page Template
• Email Template Syntax
• Create an Email Template
• Marketo Newbie Resources
• 2022 Adobe Marketo Engage Champions
• Create a Webhook
Resources
• Developer webhook documentation
• Create a Form
• Set a Hidden Form Field Value
• Adding Honeypot to Forms
• Release Notes: August 2022
• Program Member Custom Fields
• Developer asset documentation
• Virtual Bizible User Group (Marketo Measure) - Recordings
and Presentations
