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Target 250 Profiling Report Example
- 1. VMware Inc - Profiling Report 10/09/2010 VMware Inc - Profiling Report Private and Confidential 1 For use by VMware Inc. and Target 250 Inc.
- 2. VMware Inc - Profiling Report 10/09/2010 Table of Contents Graphical Summary ................................................................................................................................. 3 Context .................................................................................................................................................... 5 Profiling Process ...................................................................................................................................... 6 Qualifying Questions ........................................................................................................................... 6 Questions ............................................................................................................................................ 6 Contacts .................................................................................................................................................. 7 Target 250 - Contact Details ................................................................................................................. 10 This report is designed to be a vital part of your management discussions that will formulate your selling strategies. In it you will find an outline of the series of questions, and their different paths, that were used during the profiling process. You will also find contact data for all of the completed profiles. In addition, there is also a graphical summary of selected questions. In addition to this report, we have also included an Excel file that includes all of the contact-specific data from this project. In it you can manipulate the answers that each contact gave to each question for in-depth analysis of trends. It also contains additional charts and graphs to boost the power of your presentation. At Target 250, we take extreme pride in the complete satisfaction of our clients and stand by the work that we do. As such, our team of professionals, from sales executives to data analysts, will be available to answer any questions you may have about this profiling campaign, how to manipulate any of the data in Excel, or consult your team on effective practices moving forward. Private and Confidential 2 For use by VMware Inc. and Target 250 Inc.
- 3. VMware Inc - Profiling Report 10/09/2010 Graphical Summary Primary/Secondary Sever Platform 13% 26% 9% WebLogic (Oracle) WebSphere (IBM) 17% JBOSS (Redhat) 35% Tomcat (Apache) Other Current Framework in Place 11% 19% EBJs 19% Oracle Apps Dev. Framework JSF 11% 38% SEAM 2% Servlets or POJOs Notes Private and Confidential 3 For use by VMware Inc. and Target 250 Inc.
- 4. VMware Inc - Profiling Report 10/09/2010 Primary Systems Management Tool 1% 2% 2% HP Openview 8% 23% BMC 8% IBM Tivoli Computer Associates Wiley 19% 37% EMC Cacti Nagios Quest Timeline to Re-Engage Contacted Companies 14 12 10 8 6 4 2 0 1-2 Months 3-6 Months 7-12 Months 13-24 Months 24+ Months Private and Confidential 4 For use by VMware Inc. and Target 250 Inc.
- 5. VMware Inc - Profiling Report 10/09/2010 Context That first appointment with a prospect sets the tone for how you'll do business. The more competitive the market, the more impact you need with each prospect interaction. That means understanding as much as you can about the account before anyone takes that first meeting. Too many businesses squander prime opportunities by using their early appointments to gather information - information they should have prior to speaking with the prospect. Target 250 offers the account profiling services that arm you with the information you need to make the most of those first meetings. Even in highly specialized markets, each firm does business differently. Our pay-for-performance service gives you inside information not available in the public domain, so you can speak directly to your prospect's needs and establish instant credibility. Profiling is designed with you to be sure you're getting the key information you need to pursue profitable opportunities such as: Customer pains - Understand the specific factors that drive a buying decision within the prospect's organization. Competitive insights - Learn which vendors are well established inside the organization and the solutions currently installed, so you can position your solutions more effectively. Current opportunity - Identify existing initiatives to immediately pursue. Contact information - Link to the decision makers responsible for evaluating and recommending solutions. With account profiling you can sift through the market to find high value accounts-and focus your resources to pursue organizations with a greater likelihood to purchase from you. Utilize nurture strategies to continue marketing to the accounts not in a position to purchase with offers aligned to the challenges they face. Building programs based on the buying cycle of your audience increases the efficiency of your sales and marketing investments. Private and Confidential 5 For use by VMware Inc. and Target 250 Inc.
- 6. VMware Inc - Profiling Report 10/09/2010 Profiling Process Qualifying Questions An account profile is no good to you unless the person with the proper knowledge completes the series of questions. As such, our dedicated callers are trained on how to determine if the person they’re speaking with has this capacity before the profiling questions are even asked. Questions 1) Do you have custom Java applications that utilize the Spring framework? a. Yes to both (go to 2a) b. Yes Java, No Spring (go to 2b, then to 2a...) c. No Java, no Spring (go to 2c) 2a) What is your company's 2b) What 2c) Is your primary and [secondary] platform/framework are organization a MSFT application server platform? you using to build your .Net Shop? a. WebLogic (Oracle) Java custom applications? a. Yes (end call) b. WebSphere (IBM) a. EBJs b. No (find appropriate c. JBOSS (Redhat) b. Oracle Apps Dev contact and restart) d. Tomcat (Apache) Framework e. Geronimo (Apache) c. JSF f. Glassfish (Sun/Oracle) d. Seam g. Resin (Gucho) e. Servlets for POJO's (no h. Other? Please Specify (notes) frameworks) 3) Are any of those applications deployed in a virtualized environment in Development/QA/Production? a. None b. Development c. QA d. Production e. Multiple 4) What is company’s primary systems management / monitoring tool? a. HP Openview i. Centreon q. Hyperic –OSS y. OppManager b. BMC j. Cittio r. JBON z. Quest c. IBM Tivoli k. EG Innovations s. Kaseya aa. SCOM d. Computer Associates Wiley l. Ganglia t. MRTG ab. SolarWinds e. EMC m. GroundWork u. Nagios ac. Uptime f. Adventnet n. Heroix v. NetIQ ad. WhatUp Gold g. Cacti o. Homegrown w. Nimsoft ae. Zabbix h. Castle Rock p. HP SiteScope x. OpenNMS af. Zenoss ag. Other, please specify (notes) 5) Do you use those tools to monitor and manage applications running in both physical and virtual environments? Do you have/want visibility inside the guest operating systems so you can see real application performance? a. Yes, I have visibility a. Yes, I want visibility c. No Private and Confidential 6 For use by VMware Inc. and Target 250 Inc.
- 7. VMware Inc - Profiling Report 10/09/2010 Contacts Company Job Title Contact Name Switch/Direct Line Company 1 IT Architecture Manager - Application Firstname Surname +1 888 123 5555 Company 2 Manager of Software Development Firstname Surname +1 888 123 5555 Company 3 Senior Application Administrator Firstname Surname +1 888 123 5555 Company 4 Application Development Firstname Surname +1 888 123 5555 Company 5 Application Architect Firstname Surname +1 888 123 5555 Company 5 Application Development Manager Firstname Surname +1 888 123 5555 Company 6 Senior Application Developer Firstname Surname +1 888 123 5555 Company 7 IT Specialist - Systems Design Firstname Surname +1 888 123 5555 Company 7 CRM Development Manager Firstname Surname +1 888 123 5555 Company 8 Application Developer Firstname Surname +1 888 123 5555 Company 8 Application Development Manager Firstname Surname +1 888 123 5555 Company 9 Lead Application Developer Firstname Surname +1 888 123 5555 Company 10 Manager - Application Development Firstname Surname +1 888 123 5555 Company 10 Database Analyst Firstname Surname +1 888 123 5555 Company 10 Business Applications Developer Firstname Surname +1 888 123 5555 Company 11 Technical Engineer Firstname Surname +1 888 123 5555 Company 12 IS Architect Firstname Surname +1 888 123 5555 Company 13 Application Development & Architecture Firstname Surname +1 888 123 5555 Company 14 Java Applications Architect Firstname Surname +1 888 123 5555 Company 14 Application Manager Firstname Surname +1 888 123 5555 Company 15 Application Engineer - Deployment Firstname Surname +1 888 123 5555 Company 15 Director - Application Development Firstname Surname +1 888 123 5555 Company 16 Software Engineer Firstname Surname +1 888 123 5555 Company 17 VP of Engineering Firstname Surname +1 888 123 5555 Company 18 Lead Application Developer Firstname Surname +1 888 123 5555 Company 19 AVP - Enterprise Application Integration Firstname Surname +1 888 123 5555 Director Enterprise Architecture & Company 20 Firstname Surname +1 888 123 5555 Standards Senior Director Application Software Company 21 Firstname Surname +1 888 123 5555 Development Company 22 Server Engineer Firstname Surname +1 888 123 5555 Company 23 Senior Integration Architect - AV Firstname Surname +1 888 123 5555 System & Application Development & Company 23 Firstname Surname +1 888 123 5555 Support Company 24 Senior Application Developer Firstname Surname +1 888 123 5555 Company 25 Enterprise Technical Application Services Firstname Surname +1 888 123 5555 Company 26 Application Analyst Firstname Surname +1 888 123 5555 Company 27 IT Manager Firstname Surname +1 888 123 5555 Company 28 AVP - Operating Systems Firstname Surname +1 888 123 5555 Company 29 Senior Software Development Firstname Surname +1 888 123 5555 Company 29 Senior Software Development Firstname Surname +1 888 123 5555 Senior Director - Application Company 30 Firstname Surname +1 888 123 5555 Environment Engineering Company 31 SM Application Architect Firstname Surname +1 888 123 5555 Company 32 AVP of IT Firstname Surname +1 888 123 5555 Company 33 IT Infrastructure Supervisor Firstname Surname +1 888 123 5555 Company 34 VP of Application Development Firstname Surname +1 888 123 5555 Private and Confidential 7 For use by VMware Inc. and Target 250 Inc.
- 8. VMware Inc - Profiling Report 10/09/2010 Company 35 Enterprise System Engineer Firstname Surname +1 888 123 5555 Director of Application Development Company 36 Firstname Surname +1 888 123 5555 SOA Company 37 CTO Firstname Surname +1 888 123 5555 Company 38 Senior Developer & Tech Lead Firstname Surname +1 888 123 5555 Enterprise Application Integration Company 39 Firstname Surname +1 888 123 5555 Director Company 40 Web Developer Firstname Surname +1 888 123 5555 Director of Information Security & Company 41 Firstname Surname +1 888 123 5555 Architecture Senior Manager - Application Company 42 Firstname Surname +1 888 123 5555 Development Company 43 Supervisor of Nuclear IT Development Firstname Surname +1 888 123 5555 Company 44 Senior Database Developer Firstname Surname +1 888 123 5555 Director of Commercial Data Company 45 Firstname Surname +1 888 123 5555 Development Company 46 Manager of Application Development Firstname Surname +1 888 123 5555 Company 47 Application Development Firstname Surname +1 888 123 5555 Company 48 Web & Application Servers Manager Firstname Surname +1 888 123 5555 IT Tech Principal - Software Development Company 49 Firstname Surname +1 888 123 5555 - Applications Company 50 VP Mainframe Development Firstname Surname +1 888 123 5555 Company 51 Development Lead Firstname Surname +1 888 123 5555 Company 52 Data Center & IT Operations Manager Firstname Surname +1 888 123 5555 Company 53 Director Application Development Firstname Surname +1 888 123 5555 Company 54 Senior Application Developer Firstname Surname +1 888 123 5555 Company 55 CTO Firstname Surname +1 888 123 5555 Company 56 IT Support Analyst Firstname Surname +1 888 123 5555 Company 57 Senior Application Developer Firstname Surname +1 888 123 5555 Company 58 Enterprise Application Group Firstname Surname +1 888 123 5555 Company 59 Infrastructure Manager Firstname Surname +1 888 123 5555 Company 60 Manager - IT Operations Firstname Surname +1 888 123 5555 Company 61 Application Developer Firstname Surname +1 888 123 5555 Company 62 IT Manager Firstname Surname +1 888 123 5555 Company 63 Application Development Manager Firstname Surname +1 888 123 5555 Company 64 IT Infrastructure Firstname Surname +1 888 123 5555 Company 64 Principal Software Engineer Firstname Surname +1 888 123 5555 Company 65 Director - Technology Firstname Surname +1 888 123 5555 Technical Software Development Company 66 Firstname Surname +1 888 123 5555 Manager Company 67 Application Architect Firstname Surname +1 888 123 5555 Company 68 Web Developer Firstname Surname +1 888 123 5555 Company 69 IT Manager Firstname Surname +1 888 123 5555 Company 70 Manager Application Development Firstname Surname +1 888 123 5555 Company 71 IT Development Director Firstname Surname +1 888 123 5555 Company 71 Enterprise Applications Director Firstname Surname +1 888 123 5555 Company 72 Technology Information Officer Firstname Surname +1 888 123 5555 Company 73 VP of IT Technical Services Firstname Surname +1 888 123 5555 Company 73 IT Director - Applications Development Firstname Surname +1 888 123 5555 Company 74 IT Manager Firstname Surname +1 888 123 5555 Company 74 Enterprise Applications Architect Firstname Surname +1 888 123 5555 Company 74 Applications Developer Firstname Surname +1 888 123 5555 Company 75 IT Director Firstname Surname +1 888 123 5555 Private and Confidential 8 For use by VMware Inc. and Target 250 Inc.
- 9. VMware Inc - Profiling Report 10/09/2010 Corporate Information Technology Company 76 Firstname Surname +1 888 123 5555 Applications Manager Company 77 Senior Applications Developer Firstname Surname +1 888 123 5555 Company 78 Senior Network Analyst Firstname Surname +1 888 123 5555 Company 79 Technical Lead Firstname Surname +1 888 123 5555 Company 80 Director - Applications & Infrastructure Firstname Surname +1 888 123 5555 Company 81 Application Architect Firstname Surname +1 888 123 5555 Company 82 Senior Developer Firstname Surname +1 888 123 5555 Company 83 Director of IT Development Firstname Surname +1 888 123 5555 Company 84 Senior Oracle Engineer Firstname Surname +1 888 123 5555 Company 85 Manager of Application Development Firstname Surname +1 888 123 5555 Company 86 IT Director Firstname Surname +1 888 123 5555 Company 87 IT Architect Firstname Surname +1 888 123 5555 Company 88 VP of IT & Operations Firstname Surname +1 888 123 5555 Company 89 Senior Application Developer Firstname Surname +1 888 123 5555 Company 90 IT Infrastructure Specialist Firstname Surname +1 888 123 5555 Company 91 IT Application Development Consultant Firstname Surname +1 888 123 5555 Company 92 IT Architect & DBA Firstname Surname +1 888 123 5555 Company 93 VP IT & Operations Firstname Surname +1 888 123 5555 Company 94 Director Enterprise Architecture Firstname Surname +1 888 123 5555 Company 95 Technical Applications Manager Firstname Surname +1 888 123 5555 Company 96 Solutions Architect Firstname Surname +1 888 123 5555 Company 97 IT Security Director Firstname Surname +1 888 123 5555 Company 98 Manager Database Technologies Group Firstname Surname +1 888 123 5555 Company 99 SVP of IT Firstname Surname +1 888 123 5555 Company 100 Java Architect Firstname Surname +1 888 123 5555 Company 101 Senior Software Developer Firstname Surname +1 888 123 5555 Company 102 Senior Solutions Architect Firstname Surname +1 888 123 5555 Company 103 Network Analyst Firstname Surname +1 888 123 5555 Company 104 IT Director Firstname Surname +1 888 123 5555 Company 105 Senior Network Architect Firstname Surname +1 888 123 5555 Company 106 Director of Application Firstname Surname +1 888 123 5555 Company 107 IT Security Director Firstname Surname +1 888 123 5555 Company 108 Software Application Architect Firstname Surname +1 888 123 5555 Company 109 CTO Firstname Surname +1 888 123 5555 Company 110 Technical Lead Firstname Surname +1 888 123 5555 Company 111 VP Engineering Firstname Surname +1 888 123 5555 Private and Confidential 9 For use by VMware Inc. and Target 250 Inc.
- 10. VMware Inc - Profiling Report 10/09/2010 Target 250 - Contact Details Campaign Manager – Cassidy Helmken (US) Target 250 Inc. - US Office Office: +1 973 267 5530 x. 1109 1170 Headquarters Plaza Email: cassidy.helmken@target250.com Morristown, NJ 07960 Sales Executive – Joe Patterson (UK) Target 250, Ltd. - Headquarters Office: +44 20 7637 1331 x. 4102 Tennyson House Mobile: +44 750 786 2594 159-165 Great Portland Street Email: joe.patterson@target250.com London, W1W 5PA www.Target250.com Private and Confidential 10 For use by VMware Inc. and Target 250 Inc.