With the Pet Nanny platform, Ann can plan who will take care of her cat when she is away. She will be able to search for and book pet caretakers through features like caretaker search, messaging with caretakers, and booking caretakers. Success will be measured by the percentage of users who book a caretaker within 30 days.

1. Step by step from idea
to validated product
design
by Tautvydas Gylys

2. Shortly about me
Product design
TRUSTRIBE
UX grad
TRADECRAFT
Product manager
VINTED

3. Badgecraft
Case
study

4. Fell in love with
the problem
and not
a solution

5. Clarify idea
…and validate it
along the way
Purpose of this workshop
Gain new
insights for
product
development
Double check if
chosen solution
is right
1. New ideas 2. Existing product
Learn how to
structure
product
creation

6. Workshop methodology by
luxr.coKate Rutter

7. What to expect?
Work with your
main idea!
You are the
expert of your
idea!
We will work
fast!
Be ready to
share and give
feedback

8. Shall we start?

9. The Molecule
people
problem solution
have
addresses
use
Product name date
/ /
Product molecule

10. Product molecule3 min
Active people with pets
Platform to find who
can take care of your
pet
Hard to arrange who
will take care, when
you away
The Molecule
people
problem solution
have
addresses
use
Product name date
/ /
Active people with pets
Platform to find who can
take care of your pet
Hard to arrange who will
take care, when you
away

11. Who will use
your product?
What
functionality
most
important?
Why should they
care?
How everything
comes into one?
Why people
will be ready
to pay for it?

12. After sorting out…
Who will use your product?
Why should they care?
What new will they be able to achieve?
What functionality needed?
How everything comes into one?
Users
Needs
Use cases
Features
Product

13. Lean UX framework
Users
Needs
Use cases
Features
Product

14. Facts Needs & Goals
Behaviors
Persona
date
/ /
Persona

15. Persona
Facts Needs & Goals
Behaviors
Persona
date
/ /
Has a cat
27 years old
Project manager at Advertising agency
Not married / no kids
1000 Eur/mo
Asks her friends to take care of her cat
Goes abroad 2-3 times a year
Feels guilt of not taking care of her cat
Goes to 3 festivals during the summer
Help taking care of her cat
Time to properly take care of her cat
Flexibility to plan her schedule
Feeling of being responsible pet owner
Ann

16. Lean UX framework
Users
Needs
Use cases
Features
Product

17. Facts Needs & Goals
Behaviors
Persona
date
/ /
Portrait
Ann
3 min

18. Living place
Marital
status
Facts Needs & Go
Behaviors
Persona /
Facts
Ann
3 min
Has a cat
27 years old
Project manager at Advertising agency
Not married / no kids
1000 Eur/mo
Profession
Age

19. Describe
behaviour using
verbs
How they
currently solve
the problems?Facts Needs & Goals
Behaviors
date
/ /
Behaviour3 min
er at Advertising agency
no kids
What behaviour
indicates your
potential
clients?
Asks her friends to take care of her cat
Goes abroad 2-3 times a year
Feels guilt of not taking care of her cat
Goes to 3 festivals during the summer

20. What do they
want to
achieve?Facts Needs & Goals
Behaviors
date
/ /
Needs & Goals3 min
er at Advertising agency
no kids
Why people
display such
behaviour?
Asks her friends to take care of her cat
Goes abroad 2-3 times a year
Feels guilt of not taking care of her cat
Goes to 3 festivals during the summer
Help taking care of her cat
Time to properly take care of her cat
Flexibility to plan her schedule
Feeling of being responsible pet owner

21. You can find
such people and
talk to
Feedback3 min
There are
enough such
people
1. Introduce persona
to each other
2. Provide feedback
if…

22. What we have
Persona
What is our
customer?
What their
needs and goals?
Facts Needs & Goals
Behaviors
Persona
date
/ /
Has a cat
27 years old
Project manager at Advertising agency
Not married / no kids
1000 Eur/mo
Asks her friends to take care of her cat
Goes abroad 2-3 times a year
Feels guilt of not taking care of her cat
Goes to 3 festivals during the summer
Help taking care of her cat
Time to properly take care of her cat
Flexibility to plan her schedule
Feeling of being responsible pet owner
Ann

23. What value proposition
resonates the most for
our potential clients?

24. Use cases
With _________________ , _________________ can...
Value Proposition 6-up Sketches
date
/ /
‘Pet nanny' Ann
Plan who will take when she is
away
Schedule days when someone will
take care of her cat
On demand pet caretaker
Ability to identify the best pet
caretakers
Take care of others pets in
exchange of having your pet taking
care of
On demand vet service

25. Lean UX framework
Users
Needs
Use cases
Features
Product

26. Use cases
With _________________ , _________________ can...
Value Proposition 6-up Sketches
date
/ /
‘Pet nanny' Ann
Plan who will take when she is
away
Schedule days when someone will
take care of her cat
On demand pet caretaker
Ability to identify the best pet
caretakers
Take care of others pets in
exchange of having your pet taking
care of
On demand vet service
3 min

27. Feedback
With _________________ , _________________ can...
Value Proposition 6-up Sketches
date
/ /
‘Pet nanny' Ann
Plan who will take when she is away
Schedule days when someone will
take care of her cat
On demand pet caretaker
Ability to identify the best pet
caretakers
Take care of others pets in exchange
of having your pet taking care of
On demand vet service
3 min
1. Neighbour selects
2 best ideas
2. Owner chooses
the best

28. 3 min
Re-draw the idea
With
can...
,
Value Proposition date
/ /
Pet nanny
Ann
Plan who will
take when she
is away

29. What we have
Persona
What is our
customer?
What their
needs and goals?
Facts Needs & Goals
Behaviors
Persona
date
/ /
Has a cat
27 years old
Project manager at Advertising agency
Not married / no kids
1000 Eur/mo
Asks her friends to take care of her cat
Goes abroad 2-3 times a year
Feels guilt of not taking care of her cat
Goes to 3 festivals during the summer
Help taking care of her cat
Time to properly take care of her cat
Flexibility to plan her schedule
Feeling of being responsible pet owner
Ann
Value
proposition
What user can
achieve with the
product?
With
can...
,
Value Proposition date
/ /
Pet nanny
Ann
Plan who will
take when she is
away

30. feature
feature
feature
MVP Features date
/ /
To deliver on that, we will build these features:
Features
Caretaker
search
Messaging with
caretaker
Booking
caretaker

31. Lean UX framework
Users
Needs
Use cases
Features
Product

32. Features
feature
feature
feature
MVP Features date
/ /
To deliver on that, we will build these features:
Caretaker
search
Messaging with
caretaker
Booking
caretaker
3 min

33. metric
by
Goal
/ /
Notes
Metrics Dashboard date
/ /
To assess progress, we will measure these metrics:
metric
by
Goal
/ /
Notes
metric
by
Goal
/ /
Notes
Metrics

34. metric
by
Goal
/ /
Notes
Metrics Dashboard date
/ /
To assess progress, we will measure these metrics:
metric
by
Goal
/ /
Notes
metric
by
Goal
/ /
Notes
Metrics
% of users who
booked a
caretaker
during last 30
days

35. What is a good metric?
1.
Starts with
number
2.
comparable
in time
3.
Includes
action
Page views
Registered
users
% of new users
last 30 days
Active monthly
users
% of users who
booked
caretaker
during 30 days
useless super awesome

36. Metrics
metric
by
Goal
/ /
Notes
Metrics Dashboard date
/ /
To assess progress, we will measure these metrics:
metric
by
Goal
/ /
Notes
metric
by
Goal
/ /
Notes
% of users who
booked a
caretaker
during last 30
days
3 min

37. What we have
Persona
What is our
customer?
What their
needs and goals?
Facts Needs & Goals
Behaviors
Persona
date
/ /
Has a cat
27 years old
Project manager at Advertising agency
Not married / no kids
1000 Eur/mo
Asks her friends to take care of her cat
Goes abroad 2-3 times a year
Feels guilt of not taking care of her cat
Goes to 3 festivals during the summer
Help taking care of her cat
Time to properly take care of her cat
Flexibility to plan her schedule
Feeling of being responsible pet owner
Ann
Value
proposition
What user can
achieve with the
product?
With
can...
,
Value Proposition date
/ /
Pet nanny
Ann
Plan who will
take when she is
away
metric
by
Goal
/ /
Notes
Metrics Dashboard date
/ /
To assess progress, we will measure these metrics:
metric
by
Goal
/ /
Notes
metric
by
Goal
/ /
Notes
% of users who
booked a caretaker
during last 30 days
feature
feature
feature
MVP Features date
/ /
To deliver on that, we will build these features:
Caretaker search
Messaging with
caretaker
Booking caretaker
Features
How they going to
do that?
Metric
How we will
measure the
success?

38. Facts Needs & Goals
Behaviors
Persona
date
/ /
Has a cat
27 years old
Project manager at Advertising agency
Not married / no kids
1000 Eur/mo
Asks her friends to take care of her cat
Goes abroad 2-3 times a year
Feels guilt of not taking care of her cat
Goes to 3 festivals during the summer
Help taking care of her cat
Time to properly take care of her cat
Flexibility to plan her schedule
Feeling of being responsible pet owner
Ann
With
can...
,
Value Proposition date
/ /
Pet nanny
Ann
Plan who will
take when
she is away
metric
by
Goal
/ /
Notes
Metrics Dashboard date
/ /
To assess progress, we will measure these metrics:
metric
by
Goal
/ /
Notes
metric
by
Goal
/ /
Notes
% of users who
booked a
caretaker
during last 30
days
feature
feature
feature
MVP Features date
/ /
To deliver on that, we will build these features:
Caretaker
search
Messaging with
caretaker
Booking
caretaker
Activ
PlatfHar
The Molecule
people
problem solution
have
addresses
use
Product name date
/ /
Active people with pets
Platform to find who canHard to arrange who will
take care, when you away
Users
Needs
Use cases
Features
Product

39. Feedback time!

40. Facts Needs & Goals
Behaviors
Persona
date
/ /
Has a cat
27 years old
Project manager at Advertising agency
Not married / no kids
1000 Eur/mo
Asks her friends to take care of her cat
Goes abroad 2-3 times a year
Feels guilt of not taking care of her cat
Goes to 3 festivals during the summer
Help taking care of her cat
Time to properly take care of her cat
Flexibility to plan her schedule
Feeling of being responsible pet owner
Ann
With
can...
,
Value Proposition date
/ /
Pet nanny
Ann
Plan who will
take when
she is away
metric
by
Goal
/ /
Notes
Metrics Dashboard date
/ /
To assess progress, we will measure these metrics:
metric
by
Goal
/ /
Notes
metric
by
Goal
/ /
Notes
% of users who
booked a
caretaker
during last 30
days
feature
feature
feature
MVP Features date
/ /
To deliver on that, we will build these features:
Caretaker
search
Messaging with
caretaker
Booking
caretaker
Activ
PlatfHar
The Molecule
people
problem solution
have
addresses
use
Product name date
/ /
Active people with pets
Platform to find who canHard to arrange who will
take care, when you away
[Product name] idea is…
Meet [Name], she/he is…
With [Product name], she/he can…
She/he will be able to do that …
We will measure success …

41. Thank you!!
Stay in touch: tautvydas.gylys@gmail.com