Packaging serves four main purposes: protection, safety, branding, and usability. It protects products from damage during transport and storage, ensures safety by containing important information and preventing harmful substances from transferring to contents, enhances branding through distinctive designs that attract customers, and provides convenient and sustainable packaging options that meet consumer needs and preferences. Customers now consider the environmental impact of packaging materials and their reusability and recyclability.
2. Protection
Packaging is primarily designed to protect
its contents from damage that might
occur while being carried, processed and
stored. Packaging keeps the product intact
from the manufacturer to the end-user
throughout the logistics chain. It protects
the product against moisture, light, heat
and other external factors.
3. Safety
Packaging plays assures the safety of its
contents and customers. Packaging should
contain significant product information and
safety information. No harmful chemical, smell
or taste, whether produced from virgin material
or recycled matter, should be transferred from
packaging material to other food.
4. Branding
Packaging is also a major component of
product branding and marketing. A
distinctive packaging can enhance the
product's value and, as a result, changes
the possibility of purchase. It stands out
on the shelves or on the website,
increasing sales and providing valuable
product information
5. Usability
Nowadays consumers search for
packaging that is appropriate for the
product. They expect fully efficient, "life-
saving" packaging that is also user-
friendly. Some of the customers need
packaging that is simple to open and
close, fold and sort after use, and can be
reused or recycled.
6. Sustainability
Before purchasing, customers are
taking care of the carbon footprint of
packaging materials, reusability and
recyclability. Customers are becoming
more conscious of their actions on the
environment. Before purchasing a
product, they evaluate the carbon
footprint of the packaging.
