2. In what ways does your
media product
use, develop or challenge
forms and conventions of
real media?
3. One way in which we have developed conventions is through our
forms, which were interviews, outside broadcast and vox pop. Many
newscast use these types of forms to present their news.
One way in which we challenged conventions is through adding different
background music for every news story, we did this because we thought it
might keep the audience listening throughout the whole story, however
with the mosque story we decided not to add music to the background as
it is a very serious topic and our hardest news and we wanted the full
attention from the audience.
Also another way we challenged conventions is by having two presenters
instead of one, normally in short, local radio newscasts For example on
BBC Radio one Nick Grimshaw is the only presenter but we decided to
break this convention and have two because we wanted our newscast to
be different so that we can attract more people who are looking for
something different.
In our radio newscast we start with the headlines this is a convention we
kept as people like to know what‟s coming. We start of with hard news
and go on to soft news because we like to end our radio newscast on a
good note.
We also finish our newscast off with the weather which many other
newscast do, for example in Capital FM. So we also kept this convention.
4. How does your product
represent particular social
groups?
In our “Apple robbery in east end school” story, East London is being
represented. The newscast could imply that East Londoners are
dishonest, untrustworthy and dangerous. The image given of East London
is one associated with gangs that plague the innocent and the vulnerable
because the story connotes that children were deprived. The fact that a
school‟s Apple computers were stolen suggests that students in East
London are not safe and that locals are not trustworthy. This conforms to
the stereotypes that are normally associated with east Londoners.
Also the “Spidey Death threats” story in our newscast could indicate to the
audience that British people are not welcoming, they are rude and hate
Americans. This conforms to typical stereotypes that are associated with
the British.
5. How does your product
represent particular social
groups?
Finally, in the “councils refusal to approve construction of the
biggest mosque in UK” story , we can hear that a white non
muslim man went to Newham to also protest for the rights of
Muslims and the right to build a mosque. This could insinuate that
there are some people in London who are accepting and very
open minded about other religions and cultures. So this subverts
to the typical stereotypes that white men are very arrogant and
ignorant ,self-centered and unknowledgeable about other
cultures. We can see unity between Muslim's
As all of them together went to protest and
It was a peaceful protest so this again
Subverts to the stereotype that Muslim's
are violent and always cause trouble.
9. BBC Radio 1
We chose this because their product is hard
hitting news, just like our news.
Their target audience is 15-29 year olds and the
population is from London. So their audience can
relate to our news as we highlight issues that
affect them. They also have entertaining
personalities and that shows that there is a
balance.
The BBC are expected to highlight news that
affect a range of interests and our stories do
that, we have news on death threats, a mosque
issue etc.
10. Nature of its programmes
BBC radio 1 provides many services for their
audiences such as, it is to entertain so will have
celebrity gossip. Their nature is to also promote
new and up coming artists and songs.
Also in the newscast BBC radio1 feature some
hard news and soft news but there is a balance
between the two.
11. RAJAR
RAJAR stands for Radio Joint Audience
Research. The population for BBC radio 1
according to RAJAR is 52,352,000.
The Location for BBC radio 1 is London.
Radio 1 had an average weekly reach of
11.85million listeners in the three months leading
to September 18 2012, according to official Rajar
figures.
12. Similarities.
There are many similarities between our radio newscast and BBC
radio 1‟s such as, the target audience. Their target audience is 15-
29 year olds and ours is 15-25 year olds. Also the language they
use isn‟t extremely informal but a bit of informal and formal, this is
like the language of our radio newscast. The style of the newscast is
also similar, for example they present hard news more then celeb
news etc and we also present stories which are issues that are
local. Because BBC is funded by the people it must present news
that are for everyone‟s taste and interest and we also have news
stories which are for a range of different interests. So our ideologies
are pretty similar in which we both arise awareness on issues
13. Similarities
From our Questionnaire results we found that
most of our target audience like to listen to Hip
Hop and RnB, BBC radio 1 also present these
kind of music.
14. Who would be the
audience for your media
production?
16-25 year olds Local news
Our Demographics is E, our radio news is presented at
times that are suitable times, for students that come back
from school, university etc. And we present issues that
affect them for example university fees.
Our audience target for our
newscast is 16-25 year olds.
So these are people who go to
college, university etc. so we
have added stories that affect
them such as university fees
and the robbery from a local
school.
15. We conducted a survey among members of our target group
to learn more about their listening habits and preferences and that the 48% of the
Audience preferred Entertainment news over education , crime, politics, health and sports
Also after conducting a survey and collecting the results we found that 91.7% of the people
That answered were 16-22 years old so we decided to make that our target audience.
16. Psychographic
The particular people we want to attract are
EXPLORERS who seek to discover more.
Explorers are people who:
People who seek discovery
Have Energy
Values difference and adventure
17. How did you attract/address your
audience?
We attracted our audience by
adding music that is relevant to
their age. The music is youthful
and trendy so they are engaged.
Another way we attract our audience is
by having stories and reports on issues
that are about or affect our target
audience, for example the University
fees, Robbery in a local school and the
mosque issue which is affecting some
viewers.
18. Interactivity
We have also asked for the
audiences opinion and views on
many of our stories and have asked
them to interact with the radio station
throught social networking sites such
as facebook and twitter, by doing this
we are letting the audience know
that we like to hear their views and
that their opinions do matter
19. How did I attract my
audience?
Also some of our forms may attract our
audiences, for example we have an
outside broadcast, a vox pop, and
voice clips from interviews. By doing
this we are keeping them engaged as
they will not get bored because they
will hear different sounds and voices.
Also we conducted a survey to find out
our audiences listening habits and
preferences and from the results we
implemented some of the elements they
wanted into our radio newscast so that
we can attract more people that want
these features in a newscast, for
example 48% of people wanted
entertainment news so we added that in
our newscast.
20. What have you learnt
about technology?
Over the years there have been many ways that technology has
changed and will be changing, for example a mobile phone years
ago was heavy and big, but now mobile phones are slick and light
and have many applications, as opposed to years ago when the
only feature of a normal phone was to call, text and play a few
basic games. Minimisation is also increasing and is highly
demanded in the market. People want smaller gadgets with more
tools. And they can get it at the touch of a button. More and more
products are being made available by downloading to a single
device rather than stepping out to the store.
21. Convergence
Technology has expanded significantly
Technology has expanded significantly and has assisted economic
growth. Many businesses rely on the internet, the iPhone and digitisation.
Technology has expanded by having one device with many platforms, so
we see more of convergence now from a range of technology.
We see many more devices with convergence
Examples of convergence:
Wii
I phone
X box
22. Parallel medium
Parallel medium is when you can multitask while listening to
radio, for example listening to the radio and knitting . This is
why more people listen to Radio, cause they can listen to it
while doing other things, so it saves more time.
Also the Big listen survey found that 61% listen to radio on
their mobile phones. So now that radio can be listened to from
phones it has increased their audience.
The big Listen survey was commissioned in 2007, by Radio
Centre. Its purpose was to range a study of the UK radio
audience.
And now radio is available on many things.
23. DAB
DAB is Digital Audio Broadcasting.
DAB is becoming the new generation of Radio, Digital Radio not only has
better reception for listeners to enjoy, but also there are many devices
from which you can access Radio for example you can listen to the radio
on your mobile, your x-box and your T.V.
Features of DAB:
DAB radios automatically tune to all the available stations, offering a list
for the user to select from.
Better reception quality
More stations
24. Survey monkey
I used survey monkey to a questionnaire, from which I could
gather information from about my audience and what they like to
hear on a radio news cast, and what radio stations they listen to.
This site helped me to produce a questionnaire and gain
information about my audience, rather quickly.
In order to collect responses from my questionnaires, I sent the
link of the questionnaire to people through my mobile, I also
posted the link on a social networking site, face book and asked
people to complete my questionnaire so I could gather feedback
and make my radio a success.
25. Audacity
Audacity is a programme that enabled me to edit and cut
out many of my inserts that I used for my radio newscast. I
have used Audacity a great number of times. It also helped
me save time as it did not take me long to edit my inserts.
Audacity also allowed me to paste inserts add special
effects to inserts.
26. What have you learnt about the
progression from preliminary task?
OFCOM – I have learnt that to be a journalist or to work in the
media industry you must consider the 12 rules of journalism and
abide by the ethical guidelines and standards.
News Values- I have learnt that news journalism has a broadly
agreed set of values, often referred to as 'newsworthiness„. And
this helped me and my group pick out stories which we wanted to
present on our newscast. We picked stories that were local and
thought was worthy enough news to put on our newscast.
27. Organization
I have learnt that organization is crucial for this
course and that in order to complete the task we
have to be organized in order for everything to be
completed successfully. I have also learnt that if
you are organized it is easier to handle
everything. When recording our final task in the
studio myself and my group had to organize a
time and date which didn't‟t clash with our other
work. Without organization you cannot complete
your work, we also had to organize meetings
where we discussed our work and came up with
suggestions on how to improve.
28. Planning
I was given the task to do a outside broadcast, I
had to plan what topic I wanted to do and where I
have to go and when.
I had to go to Newham where there was a protest
and in order to do this I had to plan what was
happening and what I wanted to ask a person
who was there.
Planning helps you to keep up to date and it also
gives you an outline of what to do.
29. Research
Since I have started this course I have
established many skills along the way. I firstly
had to research how to write radio news and
research and about news values.
I also had to research on how presenters should
talk on a newscast and how to keep the audience
engaged.
I learnt that while researching it is important to
only select relevant information, as information
that is not relevant may bore our audience.
30. Working with others
I have learnt that to work in a group you must
compromise with each other because we all had
to meet up at the same time, so I learnt it takes
commitment and sacrifice.
I have learnt that when working in a group you
must communicate with each other and must all
contribute in group meetings and discussions.
I have also learnt that to work in a group you
must understand each other and be organized.
