FabZat offers publishers and video game developers a white-branded turnkey solution for in-app merchandising. The service operates through a plugin to be integrated into the game code that will allow players to access an in-game store. They will be able to order a game item 3D printed in colors (their avatars as an example) and a full range of customized physical goods. The company was founded in early 2013 by Florent Pitoun and Matthieu Saint-Denis, and has received the support of Bordeaux Unitec, AEC, BPI France (ex Oséo) and EADS.
