1. PERSONAL BRAND EXPLORATION
Taylor Sabbe
BUS119-O 01 Project & Portfolio I: Week 1
February 2023

2. From someone who has lived and
experienced what life can throw at us.
From being a nurse to now an aspiring
digital marketer. I am someone who
thrives to help others achieve anything
that is possible. By using critical thinking,
problem-solving, and active listening, I can
take the impossible and make it possible. I
am someone who does things for others,
cares for them, puts them
fi
rst, and caters
to their needs.
Th
rough sel
fl
essness and
passion, I can help anyone make their
visions come to reality.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Director
• Business Development Director
• Digital Marketing Strategist
BRAND ARCHETYPE -I am a
Caregiver Archetype.
Th
rough
passion, sel
fl
essness, and hard work
I can make anyone's visions come to
reality. I help and take care of others,
serving and putting my focus on
others to take care of their wants
and needs. While being considerate
and thoughtful through the process.
Digital Marketing for Healthcare

4. Healthcare marketing, Hiring managers, Hiring intern managers
TARGET AUDIENCE
Mishele Chin
Outreach Plan:
• I will be clicking the Connect button on Linkedin
• One method I will use to make initial contact is
messaging her through Linkedin.
• I will follow up with Mishele via messaging through
Linkedin, one month after the initial message.
PROFILE
PICTURE Executive Director, HR Chief
of Staff at Boston Medical
Center (BMC)
Victor Vazquez
Outreach Plan:
• My initial contact will include connecting through
Linkedin.
• I will utilize Linkedin to send an initial message to
Victor.
• I will give myself a month to follow up on my initial
message.
PROFILE
PICTURE Talent Acquisition Manager,
Recruitment Specialist,
Headhunter at GE Healthcare
Jennifer
Latshaw Maclay
Outreach Plan:
• One task I will complete to prepare for initial contact
is connecting through Linkedin.
• One method of communication that I will use is to
message her through Linkedin.
• I will use either message or email her through
Linkedin to follow up within 1 month of initial
contact.
HR Executive and Change
Leader at GE HealthCare

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I want to work for Boston Medical Center through
their SEO and Marketing Data Internship and then
work for them, with their marketing team.
‣ I would like to increase my Linkedin
connections from having zero connections to at
least 30 connections by December 31, 2025.
Mid Term: (2029-2034)
• One speci
fi
c goal that I would like to reach is to work
for GE Healthcare as a Marketing Lead
‣ I will grow my brand awareness online by
increasing my connections from 30 to 100
connections by December 31, 2029.
Long Term: (2034-2039)
• Becoming the Lead Research Manager through GE
Healthcare.
‣ I will grow my social connections through
Linkedin and more speci
fi
cally through the GE
Healthcare company and will increase my
overall connections from 100 to 300 by
December 31, 2039.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Critical Thinking
SOFT
HARD
Novice / Adept / Expert
Writing Novice / Adept / Expert
Team Player Novice / Adept / Expert
Good Time Management Novice / Adept / Expert
Social Perceptiveness
SOFT
HARD
Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Problem solving Novice / Adept / Expert

7. I will be committed to bringing creativity
and passion to life to aspiring dreams in
the digital marketing world by utilizing
critical thinking and problem-solving
skills. Putting in all e
ff
orts to connect with
consumers, making them feel cared for,
listened to, and appreciated in all aspects.
PROMISE

8. CREDENTIALS
Work Experience:
• Licensed Practical Nurse for Columbine
Health Systems
• Certi
fi
ed Nursing Assistant for WellStar
Kennestone Hospital
Education:
• Licensed Practical Nursing, Concorde
Career College (2019)
• Digital Marketing, B.S., Full Sail University (2024)
Awards:
• IV Certi
fi
ed
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Charisma Lowe
Industry Experience:
• Social Media Manager for
Th
e
Aaron’s Company, Inc.
• Project Manager for
Th
e C. Files
Education:
• Full Sail University, MS Digital Marketing (2022)
Leadership Experience:
• Social Media Manager for
Th
e Aaron’s Company, Inc.
• Project Manager for
Th
e C. Files
• Clark Atlanta University Annual Scholarship Pageant
Coordinator
• Breast Cancer Awareness Event Coordinator
Skills and Pro
fi
ciencies:
• Adobe Illustrator- 24 Endorsements
• Adobe Photoshop- 27 Endorsements
• Microsoft O
ffi
ce- 25 Endorsements
Taylor Sabbe
Overall Online Presence:
• 500+ Connections.
Th
e banner image includes
herself, is customized, and includes a professional
headshot. Her pro
fi
le seems to be detailed but states
that she hasn't posted lately.
• Grade: Superior
HEADSHOT
Industry Experience:
• No industry experience is listed on
the Linkedin pro
fi
le
Education:
• Full Sail University, BS Digital Marketing (2024)
• Concorde Career College, LPN (2019)
Leadership Experience:
• No leadership experience listed on the Linkedin
pro
fi
le.
Skills and Pro
fi
ciencies:
• No skills or pro
fi
ciencies are listed on the Linkedin
pro
fi
le.
Overall Online Presence:
• Zero connections currently.
Th
e Linkedin pro
fi
le has
minimal information and no details. No headshot or
banner is present.
• Grade: Poor

10. COMPETITION
Brian Ho
Noteworthy Experience:
• Boston Medical Center (BMS) Social Media Intern
• Boston Medical Center (BMS) Brand Engagement
Coordinator
• Boston Medical Center (BMS) Marketing Specialist
Taylor Sabbe
No Headshot
Present
No Headshot
Present
Industry Experience:
• Marketing Specialist at Boston
Medical Center
Education:
• Bentley University- BS, Marketing (2021)
Skills and Pro
fi
ciencies:
• Teamwork- 3 endorsements
• Microsoft O
ffi
ce- 2 endorsements
• Project Coordination - 1 endorsements
Overall Online Presence:
• Brian currently has 323 Connections. No banner
image or pro
fi
le image/headshot. Brians pro
fi
le is
detailed with experience, internships, licenses and
certi
fi
cations, and skills. Pro
fi
le seems to be active.
• Grade: Average
Industry Experience:
• No industry experience listed on the
Linkedin pro
fi
le
Education:
• Full Sail University, BS Digital Marketing (2024)
Leadership Experience:
• No leadership experience is listed on the Linkedin
pro
fi
le.
Skills and Pro
fi
ciencies:
• No skills or pro
fi
ciencies are listed on the Linkedin
pro
fi
le.
Overall Online Presence:
• Zero connections currently.
Th
e Linkedin pro
fi
le has
minimal information and no details. No headshot or
banner is present.
• Grade: Poor

11. BRAND POSITION
For my company/ team, I bring passion,
compassion, dedication, and hard work to the
table. I strive to help people and my team work
together on what your goals are. Here we can
make the visions of your goals a reality. We
want you to feel listened to, cared for, and
important through our work with you.
“TAYLOR”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• DigiMarCon Rocky Mountain 2023- Marketing, Media, and
Advertising Conference & Exhibition
‣ 2023, May 08-09 | Sheraton Denver Downtown, CO, United
States
• Gartner. Marketing Symposium Xpo
‣ 2023, May 22-24 | Gaylord Rockies Resort and Convention
Center
• TECHSPO Denver 2023
‣ 2023, May 8-9 | Sheraton Denver Downtown Hotel, CO
Digital Marketing
• Primary Content: I will utilize social media to post content, such
as posting content on Linkedin or other social platforms.
Th
e
content that I will post will resignate my personal brand by
showcasing caring and fulling needs of clients/ my company.
• Primary Tools: I will utilize Linkedin or possible Facebook. I will
post at least once a week.
• Website: I will use my digital portfolio site to move forward and
help build my brand awareness by showcasing what I have to o
ff
er
and what skills I have along with posting and staying active
within my portfolio.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has been successful in my
career path, and who has the right mindset and skills
to help me as well succeed. I hope to establish this
by December 31, 2024.
Formal Education
• Full Sail University. BS Digital Marketing (2024)
Technical Skills
• Analytical or Scienti
fi
c Software-
Th
e Mathworks
MATLAB, March 2025
• Customer relationship management CRM Software-
Salesforce Software, January 2025
• Web Platform development software- Microsoft
ASP.NET, February 2025
Soft Skills
• Critical
Th
inking- December 2024
• Active Listening- December 2024
• Writing- December 2024

14. Taylor Sabbe
You know how many people don't listen to what
you actually want? Well, what I do is listen, integrate, apply, and make
you feel welcomed, listened and heard. In fact, I will put in all my
passion and hard work to make your needs met.
“

15. REFERENCES
Brian Ho. (n.d.). Linkedin. Retrieved February 5, 2023 from
https://www.linkedin.com/in/hobrian1/
Charisma Lowe. (n.d.). Linkedin. Retrieved February 5, 2023 from
https://www.linkedin.com/in/charismaevelowe/
Conference Locate.com. (n.d.). DigiMarCon Rocky Mountain 2023- Marketing, Media,
and Advertising Conference & Exhibition. conferencelocate.com. Retrieved February
5, 2023 from
https://www.clocate.com/digimarcon-rocky-mountains-digital-marketing-media-
and-advertising-conference-and-exhibition/93797/
Game Hub. (n.d.) TECHSPO Denver 2023. Games Hub. Retrieved February 5, 2023
from
https://www.gameshub.com/event/techspo-denver-2023-33552/
Gartner Marketing Symposium Xpo. (n.d.). Venue. Gartner Marketing Symposium
Xpo. Retrieved February 5, 2023 from
https://www.gartner.com/en/conferences/na/marketing-symposium-us/venue-
travel
Jennifer Latshaw Maclay. (n.d.). Linkedin. Retrieved February 5, 2023 from
https://www.linkedin.com/in/jennifer-latshaw-maclay/
Mishele Chin. (n.d.). Linkedin. Retrieved February 5, 2023 from
https://www.linkedin.com/in/mishelechin/
O Net Online. (n.d.). Marketing Managers. O Net OnLine. Retrieved February 5, 2023
from
https://www.onetonline.org/link/summary/11-2021.00
O Net OnLine. (n.d.). Market Research Analysts and Marketing Specialists. O Net
OnLine. Retrieved February 5, 2023 from
https://www.onetonline.org/link/summary/13-1161.00
O Net OnLine. (n.d.). Search Marketing Strategists. O Net OnLine. Retrieved February
5, 2023 from
https://www.onetonline.org/link/summary/13-1161.01
Putnam, K. (n.d.).
Th
e Caregiver AKA Mother, Servant, Martyr. Kaye Putnam
Achetype Quiz. Retrieved February 5, 2023 from
https://www.kayeputnam.com/brand-archetype-caregiver/
Victor Vazquez. (n.d.). Linkedin. Retrieved February 5, 2023 from
https://www.linkedin.com/in/victor-vazquez-rrhh/
Photo References:
Abrams, N. (2017, January 23). Nick Abrams. Unsplash.
https://unsplash.com/photos/IKtdqKatKPk
Abootalebi, N. (2017, June 13). Nastuh Abootalebi. Unsplash.
https://unsplash.com/photos/J1rNS2qv8BQ
Banks, C. (2019, April 28). Clay Banks. Unsplash.
https://unsplash.com/photos/LjqARJaJotc
Boston Web Marketing. (n.d.). 5 Reasons Why SEO is Important for the Healthcare
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https://www.getfoundquick.com/5-reasons-why-seo-is-important-for-the-
healthcare-industry/
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https://unsplash.com/photos/8qudl9pDZJ0
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Sheldon, J. (2014, November 8. Je
ff
Sheldon. Unsplash.
https://unsplash.com/photos/9dI3g8owHiI
Shiv Singh. (2021, August 13). Innovative Digital Marketing for Healthcare Industry: 6
Essential Bene
fi
ts for Healthcare Business. Linkedin.
https://www.linkedin.com/pulse/innovative-digital-marketing-healthcare-
industry-6-essential-singh/
Spiske, Markus. (2021, May 6). Markus Spiske. Unsplash.
https://unsplash.com/photos/fpTVkXjxL_Y
Turner, T. (2020, August 14). Tabitha Turner. Unsplash.
https://unsplash.com/photos/TzCCnPP3v3E