August 12-13th, 2011 The Scottsdale Center for Dentistry Align your team, drive patient value, maximize the "same-day" value, energize patient interest, stimulate patient invitations and new patient flow, adjust team job roles to integrate CEREC, implement proven strategies and techniques, master CEREC best practices, understand the clinical possibilities and optimize your clinical workflow to utilize CEREC as effectively as possible to deliver the best clinical care to patients.

1. OPTIMIZING
THE CEREC PRACTICE
TEAM STRATEGIES FOR DRIVING PRACTICE GROWTH
THROUGH EFFECTIVE CEREC INTEGRATION
AN IMTIAZ MANJI EVENT
In this all-new program by practice
growth expert Imtiaz Manji and
expert CEREC clinician Dr. Sameer
Puri, dental practices will learn team-
driven strategies for driving practice
growth in today’s marketplace, and
how successful CEREC integration
at all levels can play a central role in
achieving that success.
OPTIMIZED CEREC INTEGRATION
WITH AN EDGE.
Practices that effectively master CEREC integration
undergo powerful transformations. By effectively
integrating CEREC at every level, practices are able to
go deeper in their clinical mastery, to engage patients
at a higher level of dental care, and to energize the
team’s passion for dentistry.
For these practices, CEREC serves as a strategic vehicle
for delivering the best clinical care possible for patients,
while providing those patients with undisputable value
and convenience. And when integrated effectively,
CEREC’s unique technology can significantly enhance
a practice’s productivity and optimization.
Ultimately, the optimized CEREC practice recognizes
one simple truth: CEREC is more than a technical
add-on – it’s a technology-driven catalyst that can
be leveraged successfully to spark profound practice
growth in a sustained way.

2. COMPREHENSIVE,
TEAM-DRIVEN STRATEGIES LEARNING OBJECTIVES
Over the course of two intensive and inspiring days, Upon completion of the course, you and your team
doctors and their teams will gain powerful insight into will have knowledge and skills necessary to:
all areas of CEREC integration, including clinical mastery,
value creation, productivity enhancement and team • Align the entire team around a profound vision for
alignment. the success of the practice and the highest standards
for patient care
Optimizing the CEREC Practice delivers comprehensive
team-driven training that showcases how incorporating • Drive patient value for care and improve acceptance
by integrating CEREC values and benefits into your
the technology into three key areas of every practice
case presentation techniques
will result in significant practice growth and success:
• Maximizethe “same-day” value of CEREC to get patient
commitment to care on the day it is presented
CLINICAL CARE
CEREC technology is an essential tool for doctors who
• Energize patient interest in esthetics and discretionary
dentistry with CEREC strategies that help patients embrace
want to achieve a higher level of clinical mastery and a vision for comprehensive care
deliver the best clinical care possible for patients.
• Stimulate patient invitations and new patient flow
PATIENT VALUE through internal and external CEREC marketing techniques,
CEREC offers a unique opportunity for practices including social media
through its ability to add value to comprehensive cases • Adjust team job roles to integrate CEREC ideally in your daily
in a way that is incredibly convenient for patients. practice workflow
CEREC strategies inspire a higher level of patient interest
and engagement, resulting in increased acceptence • Implement proven strategies and techniques to increase
clinical productivity through CEREC-driven scheduling
and new patient flow. strategies and tools
PRACTICE OPTIMIZATION • Master CEREC best practices used by top CEREC
Effective CEREC integration can significantly enhance practices and clinicians
a practice’s workflow, and powerfully drive productivity
with enhanced scheduling choices and strategies.
• Understandthe clinical possibilities of CEREC and how
to become more agile and competitive in today’s
consumer-market
• Optimize your clinical workflow to utilize CEREC as
effectively as possible to deliver the best clinical care
to patients
PROGRAM DETAILS TUITION
AUGUST 2011
12 13 $1,495 $1,250
AUGUST 2011
FRIDAY
PER DOCTOR
SATURDAY
PER TEAM MEMBER
CE CREDITS
7:30 a.m. – 8:30 a.m.
16 HOURS
Breakfast (and Registration on Aug. 12)
8:30 a.m. – 12:30 p.m.
Program session (includes 30-minute break)
TO REGISTER
12:30 p.m. – 1:30 p.m.
Lunch included
1:30 p.m. – 5:30 p.m.
Program session (includes 30-minute break) CALL OR EMAIL SHAYNA PHIPPS AT
Evening of Day One
6:00 p.m. – 8:00 p.m.
Reception
1-800-781-0072
SPHIPPS@SCOTTSDALECENTER.COM

3. Imtiaz Manji Sameer Puri, D.D.S.
Founder and CEO, Scottsdale Center for Dentistry Co-Director, CAD/CAM, Scottsdale Center for Dentistry
CEO, Spear Education Co-Founder of cerecdoctors.com
Imtiaz Manji is a visionary with a passion for teaching A certified trainer and educator in CEREC proficiency,
dentists how to fulfill their goals for personal and Dr. Sameer Puri co-founded cerecdoctors.com in
professional success. With more than 25 years of direct 2006, growing the website into what is today’s largest
hands-on experience in healthcare leadership, he online resource for CEREC owners in the world. Dr.
has coached some of the most successful practices Puri also conducts hands-on CEREC training courses
in dentistry. He is past CEO of Mercer Advisors, where and seminars for clinicians from around the world
he built one of the most successful dental consulting, as Scottsdale Center for Dentistry’s co-director of
financial planning and transition services companies CAD/CAM. Additionally, as a trusted CEREC expert, Dr.
in the world. As CEO of Scottsdale Center for Dentistry Puri is heavily involved in the beta testing of the CEREC
and Spear Education, Manji leverages his wide-ranging software and hardware and is one of the few alpha
knowledge of dentistry, dental technology and testers of the CEREC software.
practical strategies for growth into an environment
dedicated to the best level of clinical excellence, dental
technology and quality patient care.
LOCATION
SCOTTSDALE CENTER FOR DENTISTRY
Scottsdale Center for Dentistry brings together clinical
excellence, leading-edge technology and practice
success to create a complete learning experience
for doctors and their teams. The state-of-
the-art campus offers a truly unique
learning environment in which
dental professionals can not
only gain clinical training that is
second-to-none but also reconnect
with their passion for dentistry.

4. AN IMTIAZ MANJI EVENT
WHAT
PEOPLE ARE
SAYING
From proven business strategies that drive practice growth to
powerful tools that revive and energize dental teams, Imtiaz
“Thank you, Imtiaz! You’ve
provided so much information
Manji knows what it takes for dental practitioners to achieve
and so many ideas that enhance
the ultimate level of success in their professional and personal
lives. He understands that dentistry is a relationship business.
my practice and really my life in
Doctors and teams who have attended his trend-setting general. Your excitement and
workshops will testify that his powerful insight has helped enthusiasm are infectious!”
– Dr. Janet Lawler
them reach levels of success and fulfillment that were not
thought possible.
“It doesn’t compare! Other
programs do not have Imtiaz!”
“Very inspirational! Not only in – Mary Danboise
a dental aspect, but also Office Administrator,
about life.” Dr. Reginald Danboise, D.M.D.
Misty Trujillo
– Office Manager, Mirage Dental Associates
“Imtiaz is a master. He
makes you want to be not
only the best dentist but the
“Imtiaz has the best mind best person you can be.”
–Dr. Jeff Buxton
when it comes to modifying
“This course has … your behavior and the be-
reinforced the recognition havior of others to say “yes”
that core values and beliefs when important decisions
can truly translate to need to be made.” “Imtiaz, thank you for shar-
economic success.” – Dr. Ernie Thompson ing the vision, charisma
– Dr. Tim Christian
and enthusiasm to realize
the passion I always knew I
had!”
– Dr. Richard Curotto