5. Nameplate
This isthe newspaper’s name. It's
alsosometimes calledthe flag, logo
or masthead.Traditionally,
newspapernameplatesareprinted
in a fancy style called“blackletter” or
“oldEnglish.” Thedesign givesan air
of authority to thenewspaperand
implies arich tradition.
7. Headline
This shouldgive thestory
in a nutshell,lettinga
reader decide whether to
read the article. Usually,
the bigger the headline,
the more important the
story.
8. Banner headline
The biggest news of
the day. This
headline is
characterized by
having the biggest
font size in the front
10. cutline
The text accompanying
photos and other art
work, better known as
caption. If written
above the photo just like
a slug line, it is called
over line.
11. JumpLine
Stories started on the
front page finish up on
another pageinside the
A section.The jump line
tells you on what page
the story continues.
12. The Fold
This is where the paper folds in
half. When it’s inserted into those
blue street boxes or stacked on a
store’s counter, the tophalf is all
you see. Some peoplesay that
stories that fall “belowthe fold”
(on the bottomhalf) aren't as
importantas those “above the
fold.”
13. Dateline
Storieshavea datelineif they
werewritten bya reporter
outside the reporter’s area.
Thedatelinemay includethe
date the story was written and
the cityin which itwas written. If
there is nodate,the story is less
than 24 hours old.
14. index
A list of important
news not found in the
front page. The page
number for each news
is given for easy
location.
16. lead
The beginning of a
news story. It may be
a word, a group of
words, a sentence, or
even a paragraph.
17. Columnrule
The vertical line that
divides the page into
columns.Most pages of
newspaper are dividedinto
columnsby a space usually
oneem wide.This space is
calledthe sunkenrule.
18. kicker
A tagline placed above but
smaller thana headline, also
known as teaser. If is bigger
thanthe headline, it is called
hammer.