Your trusted partners in remodelling reality
CALM IN CRISIS. AGILE IN ACTION
Assess your assets Align your assets Amplify your assets

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‘Most people have what
is required to be a leader
on a good day.
What really matters is
who is still standing
during or after crisis.
Will your team crumble
or will they triumph?’
5Echo is an experienced
group of all-weather
specialists in the
sustainable development
of leadership with
decision makers in a
select clientele. Our
consultants have
experience in a wide
variety of industries in the
government and private
sectors. Importantly, they
have also periodically
grounded themselves
with long-term tenures in
leading corporations to
ensure that their
experience remains
current and relevant.
5Echo partners to amplify
our clients’ assets ,
manage their risks and
business continuity with
resilience so they bounce
back fast and stronger.
The 5Echo team deploys
world-wide as a team or
individually to assist
clients with a range of
business, management
and leadership
issues.With primary
capabilities in consulting,
executive coaching and
facilitation, they are
experienced in working
with clients to analyse,
identify and mediate
issues at the individual,
team or organisational
level.

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A 35,000+ staff global organisation
expanding at a rate of over 35% each
year since 2000. A crisis occurred when
diverse but equally independent internal
businesses were all required to work
together on a single critical project
which would not only make or break the
entire organisation, but also had a
national impact.
A talented management team in a high
profile national enterprise where not
operating effectively as a team under
conditions that were quickly changing
beyond their control.
Start-up organisation required to align
and focus a multi-cultural workforce to
move towards disciplined processes
and, subsequently, IPO;
Large established global organisation
which decided to restructure to meet the
fast changing business environment.
Both new and established senior
managers who struggled with cultural
adaptation in a changing environment.
Newly appointed managers who
struggled to adapt to a new location,
responsibility or team.
Cause identification of breakdowns in
major projects and transitions.
Identification, measurement and
Development of talent throughout
organisations. information or unforeseen
crises occur. We believe in sustainable
learning partnerships to ensure long
term success of any project.
OURGENERALAPPROACH The 5Echo team is your trusted
partner in uncertain times. We
suggest you DO NOT DEFER
DEVELOPMENT during challenging
times. We encourage you to surf the
white water of uncertainty to build up
strength, skill and sustainability to
bounce back to normalcy faster and
stronger.
We use a coaching style of consulting
to assist stakeholders in identifying
the causes of their concerns and
crisis. The 5Echo team agree the
‘rules of engagement’ covering all
those things critical for the
satisfaction of their client. A wide
range of diagnostics and
interventions are available dependent
on the client, their needs and the
urgency. Post-implementation, the
results are evaluated to ensure that
the crisis/event has been abated and
a sustainable solution is in
embedded.
The core team is currently based in
Kuala Lumpur, as the epicentre for
servicing select clientele with our
strategic partners in amplifying their
assets while transforming their teams
through uncertain times and
exponential change in their
organisations.
RECENTEXAMPLESOFOURWORK
Calmness in crisis. Clarity from chaos.
Movement from stationary. Agility in action.
Measurement of risk and then maintain momentum.
That is our team.

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OURSTRATEGICPARTNERS
ASIAPACIFIC
MIDDLEEAST
WORLDWIDE

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For too many, consulting is mistakenly a short
conversation before a project commences, but
not with 5Echo.
Consulting is the all-important foundation for
any successful project. It is not only a time for
rapidly building a sustainable relationship
based on trust, but also a time to identify and
agree key critical information needed for the
success of the project. Keeping an open mind,
listening to understand both emotions and
points of view, and asking appropriate
questions designed to identify information and
confirm understanding, are all key to ensure our
mutual success.
After each meeting our consultants will
summarise the key points from within our
meeting to ensure that our interpretation of the
discussion is aligned with yours. We will then
follow up with a written summary via email
along with the agreed Action Items. Normally
this will be within 24 hours of the meeting.
5Echo consultants may also call upon a range
of diagnostic assessment instruments
appropriate to the assignment. However, this
will, of course, only be with our client’
permission. It may even be appropriate to call
up our vast network of Strategic Alliance
Partners to assist with special needs. In our
experience, the consulting process is unlikely a
once-off initial event. There is usually a need to
revisit items as the project progresses as new
information or unforeseen crises occur. We
believe in sustainable learning partnerships to
ensure long term success of any project.
In any case, you will find our 5Echo consultants
professional, agile and flexible with our
consulting approach. It is based on your needs,
constant and evolving, rather than our pre-
conceptions.
OURAPPROACHTOCONSULTING

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Coaching may occur for a number of reasons. It may
be required to assist with highly performing
individuals in time of personal or work-based crisis,
or it may be required to assist people to improve their
own performance so that they can progress in the
organisation. Whatever the reason, coaching has
been proven to be beneficial if applied appropriately
by qualified and experienced coaches. Unfortunately,
there is still a great deal of confusion around
coaching and how it should be applied for the benefit
of the individual and the organisation.
At 5Echo, we define coaching as “a trusting
conversation where an experienced coach helps the
person being coached to clarify their goals and
challenging their plan to achieve them.” Coaching
works on a blend of motivating, energising, decision
making, co-creating plans and integrating results.
We believe that the coaching is a business
relationship built on creating independence. We also
believe that coaching must demonstrate tangible and
sustainable improvements in the client. It is business
focused and ensures that the individual’s
improvement impacts positively in the business and
the team. Coaching can also be in a 1:1 situation as
well as in groups or teams, depending on the
outcomes required of either intervention.
To achieve this, we consider that the fit between the
coach and the client is mandatory if mutual trust is to
be achieved between the involved parties. This is
critically important to ensure that true feelings are
expressed, information is openly shared and for
when the pressure is applied in the coaching
relationship. To maximise this, 5Echo coaches are all
certified coaches and bring with them considerable
business and life experience. They use these
attributes assist the coaches to navigate through any
resistance, conflict, negativity and blame, to emerge
from the coaching with clarity, commitment and a
clear plan of action.
We will generally provide the organisation and, if
appropriate, the respective individual being coached
with a selection of available 5Echo coaches. Once
shortlisted, the stakeholders meet to ensure that
there is a fit between those involved and before a
final decision is made as to who the most
appropriate coach may be. The coach may be
augmented or replaced during the coaching
assignment at the request of the client organisation.
Our coaching assignments are bound by mutually
agreed rules which are tailored to each project and
confirmed in writing.
OURAPPROACHTOCOACHING

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Ever wondered whether a person possesses the
skills require to perform in a more senior role, or
if you should select a particular internal or
external candidate over others? Alternatively,
where the ‘talent’ is within your organisation and
where it is not? These dilemmas are faced by
many leading organisations on a regular basis,
however, those same organisations often lack
the internal capability to address these issues
successfully.
5Echo believes in promoting the promotable,
employing the employable and focusing staff
development budgets where they will have the
most impact for your business. All of this
requires a ‘fact-based-approach’ using a
formally agreed assessment process based on
expected workplace performance activities.
Our consultants are experienced in the conduct
of Assessment Centres designed to provide you
with a level of comfort in the often difficult
choices you need to make. In essence,
Assessment Centres take the guess work and
emotion out of the difficult employment related
decisions.
5Echo consultants will visit your workplace to
obtain background information including the
reason for the Assessment, job information and
workplace competencies to be assessed. They
will take this information away and produce a
plan for your comment and eventual approval.
We generally find that the Assessment will
include a range of activities rather than simply
one. Most common of these are technical
assessments, role plays and interviews. The
complexity, duration and content depends on
the role for which the person is being assessed.
In our experience, the number of candidates in
an Assessment Centre varies from one to more
than 100.
A formal report is provided to our clients after
the final assessment which highlights strengths
and areas of perceived weakness. In addition,
we provide Individual Development Options for
each candidate if required.
In summary, Assessment Centres provided by
5Echo reduces your risk and allows you to make
decisions based on hard evidence.
OURAPPROACHTOASSESSMENTCENTRES

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For more info: +60 3 2776 6933
ysum@5Echo.com
MARK DICKSON
EXECUTIVE DIRECTOR
Mark believes that products,
systems and processes are of
limited value without good people
to use and manage them. A
courageous navigator of culturally
sensitive settings who comes
through with exceptional results to
avert crises.
DR YVONNE SUM
EXECUTIVE DIRECTOR
Yvonne transforms leaders on-the-
go, re-igniting passion and spirit.
She provokes leaders on mission
critical objectives to ‘lose their
minds to come to their senses’ by
manoeuvring and improving
through volatility.

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For more info: +60 3 2776
6933
THE LAST PASS
…when the seat matters
Yvonne’s seat on her flight out
was 5E. In AviationSpeak: 5Echo.
We are the 'A' Team in Aviation
that was conceived in crisis to
help organisations, their leaders
and teams transform through
volatility and thrive …. we turn
trouble into treasure!
It was an omen that we all
laughed about and it stuck.
5 It is the number of 'Grace'. We believe in doing
everything with "Ease & Grace”.
E Echoes so much that resonate with us - Ease. Energy.
Emotion. Engagement. Excellence. Empowerment.
Enjoyment. Excitement. Exceptional. Extraordinary.
Enchanting. Elite. Exemplary. Egalitarian. Engendering.
Encouragement ...... the list is Endless.
Echo is also a word that has great metaphorical licence eg
sound (listen), repetitive, resounding, resonance, re-create
over and over, .... it aligns with our coaching style which
reverberates in our consulting and collaboration with our
clients. Which begins always with LISTENING with all our
senses. We need to repeat our understanding of their Current
Reality to get crystal clear. We want to be able to Echo back
their Desired Outcomes/ Vivid Vision so we are on the same
page with little filtering and change of the Echo-ed message.
It is done in a cone/cavern/ crucible of quiet trust &
confidentiality. Echoes are not clearly discernable in noisy
cluttered environments.
The core of Team 5Echo met in a leading
international airline group - all passionate about
people development. We are like the 'A' Team in
Aviation - very experienced (totalling about 100 years
with 3 entrepreneurs consulting globally out of
Brisbane, Sydney and Singapore) but with our own
quirky skills. We work as a team to listen to our
clients, echo their reality and desired futures, and
partner to co-create a way to get there through a
variety of on-the-go interventions.
While in the Middle East - like the sifting sands of the
desert, things change very quickly. Working for the
fastest growing (ambassador of the nation) airline in
the world at the time, we learnt that The Plan is a
series of Contingency Plans. When we are deployed
to work with any station or team in the business (with
over 8 subsidiaries diversely ranging from FMCG for
Luxury Brands - the group’s Duty Free subsidiary;
Customer Service & engineering - the group’s
Aviation Services; Luxury and mass catering; Airport
Operations and Customer Experience - the Group’s
Hub and International Airport; the budget airline
subsidiary ...... list goes on), we may have to drop
everything and go! We are experts at helping people,
processes and the organisations they are in,
transform under crisis. We are all experts in our
personal lives at one level or another in evolving for
the better under pressure! We are experts at Re-
modelling our Reality towards a Desired Future.
We had planned for the most senior in our team -
Mark - to resign and set up in Bangkok as our base
(he has his strongest network there), and for the
remainder to deploy as projects build that require our
services. The other 4 were to stagger our joining as
the company grew with Mark.
As the Universe has it - since we bode well under
crisis - Yvonne was exited from her contract earlier
than expected and became the first to leave the
group. She decided to aim for Kuala Lumpur (being
more familiar with the culture and had very solid long
term network she could quickly activate from there) -
as our epicentre of global activities (all of us had
global clients) that was within 8 hours' flight time
from majority of our client network - from The Gulf to
Australia/NZ , SEA, Asia Pacific including China and
the Far East.
WHY …
.... conceived in crisis