Get a quick run-down of what was discussed during Team Detroit's SXSW panels.

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We built the beehive,
now where are the flowers?

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#TDISXSW RECAP

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Building Relationships Through
Real-Time Relevance

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SXSW
// This panel discussed how brands are using the
latest digital tools to create moments of real-time
relevance for the brand.
Jon-Paul Jacques, Blue Hive
Lizz Linabury, Team Detroit
Stuart O’Neil, Team Detroit
Mark Evans, Blue Hive
Scott Mills, Team Detroit

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“An unfortunate aspect of ‘always-on’ is the
chase for a viral moment rather than focusing on
relevant conversations.” –Stuart O’Neil

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“When we hear ‘real-time’ relevance, we
should be honing in on the word ‘relevant’.”
–Lizz Linabury

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Marketing as a Service

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SXSW
// This panel discussed the idea of marketing as a
service by reimagining what brands do to help
the customer by providing utility in real time.
David Murphy, Team Detroit
Doug Stovall, Hipcricket
Helen Ectors Team Detroit
Jim McArthur, Digitaria
Tony Vecchiato, Team Detroit

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“Re-imagine everything you do to help the customer by
providing utility in real-time.” –David Murphy

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“There are so many tools available at our disposal.
Brands need to focus on what’s going to drive
narrative.” –Jim McArthur

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Power of Design Principles in a
Connected World

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SXSW
// This panel looked at the power of design
principles and leveraging design thinking to build
brand relationships and messaging
effectiveness.
Michele Silvestri, Team Detroit
Christine Jones, Team Detroit

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“Brand is a sum of everything…the additive effect of
every positive connection it makes with a consumer.” –
Michele Silvestri

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“Design is not just about fighting the ugly.”
–Christine Jones

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The Internet of Cars

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SXSW
// This panel discussed the direction of the digital
automotive industry along with the rise of the
connected car through integrated apps, vehicle
data and the data cloud.
Dave Knox, Rock Fish
Heidi Browning, Pandora Media Inc
Scott Lange, Team Detroit
Sefi Grossman, Team Detroit

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“Your car is your biggest wearable…it’s an
exoskeleton that gives you super-human
powers.” –Scott Lange

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“Data from cars meshed with 3rd party data
creates the opportunity to give back to the
greater good.” –Sefi Grossman

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Evolution of Storytelling: Brands as
Broadcasters

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SXSW
// This panel highlighted the parallels between the
evolution of television and the Internet, and
explore the possibilities the digital world will
provide to Brands as they try to become the
networks of the future.
Toby Barlow, Team Detroit

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“We are a species that’s pathological in our
storytelling.” –Toby Barlow

22. #TDISXSW
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