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Explain FakeSpotting in Shanghai p Welcome to  Shanghai    !  Lets say you live  HERE . Lets say you are not  ALONE. You walk around and notice  something possibly fake  HERE or  HERE . And others also spot  STUFF . People who feel    about fake  things know where to  AVOID .  People who feel    about fake  things know where to  SHOP .  Like fake medicine which is  dangerous to your  HEALTH !  Like high quality Sony? USB’s for a very  LOW PRICE !  Or knock-off Polo’s that look like the  REAL THING !  Now lets stay in Shanghai... Because… => Next Slide!
p p FakeSpotting is not only for  PRODUCTS !  Lets say you wanted to attend a  party  TONIGHT . Then while browsing FakeSpotting.com   this pops up from the  NEWS-FEED. That was posted on  CITYWEEKEND . Advertising  NO COVER . You may now consider switching  EVENTS ! FakeSpotting can also  INCLUDE :  Email Scams!   Fake Deals!  Really well done Wigs!  News about Big Foot? p We leave it up to the user to define what is  FAKE?  and worthy to  SHARE . Think of us as SOCIAL MEDIA !
p This is the  Homepage    !  You can view sightings of possible fake “stuff” from all over the world in the  News-Feed . You can filter what type of content you’d like to see  HERE . You can pick where in the world  you would like to go  HERE . You can pick a specific topic to  view  HERE . You can learn more about a sighting  HERE . Or  HERE … You can become a  FakeSpotter! Compare  Fake? vs. Real And learn more about us  HERE . So what can FakeSpotting  DO ? For our case study, lets go to CHINA!
Explain FakeSpotting in Shanghai p Welcome to  Shanghai  Again   !  Beautiful Women or  Good Deals. or  Cute Doggies!

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SPOTTING - Startup Weekend Shanghai November 2011

  • 1.  
  • 2. Explain FakeSpotting in Shanghai p Welcome to Shanghai  ! Lets say you live HERE . Lets say you are not ALONE. You walk around and notice something possibly fake HERE or HERE . And others also spot STUFF . People who feel  about fake things know where to AVOID . People who feel  about fake things know where to SHOP . Like fake medicine which is dangerous to your HEALTH ! Like high quality Sony? USB’s for a very LOW PRICE ! Or knock-off Polo’s that look like the REAL THING ! Now lets stay in Shanghai... Because… => Next Slide!
  • 3. p p FakeSpotting is not only for PRODUCTS ! Lets say you wanted to attend a party TONIGHT . Then while browsing FakeSpotting.com this pops up from the NEWS-FEED. That was posted on CITYWEEKEND . Advertising NO COVER . You may now consider switching EVENTS ! FakeSpotting can also INCLUDE : Email Scams! Fake Deals! Really well done Wigs! News about Big Foot? p We leave it up to the user to define what is FAKE? and worthy to SHARE . Think of us as SOCIAL MEDIA !
  • 4. p This is the Homepage  ! You can view sightings of possible fake “stuff” from all over the world in the News-Feed . You can filter what type of content you’d like to see HERE . You can pick where in the world you would like to go HERE . You can pick a specific topic to view HERE . You can learn more about a sighting HERE . Or HERE … You can become a FakeSpotter! Compare Fake? vs. Real And learn more about us HERE . So what can FakeSpotting DO ? For our case study, lets go to CHINA!
  • 5. Explain FakeSpotting in Shanghai p Welcome to Shanghai Again  ! Beautiful Women or Good Deals. or Cute Doggies!