1. Startup Weekend – 起跑 APP

2. For Discussion Purposes
The core value of our APP is to realize frequent interaction via social
communication, and to help users achieve their health goals.
1

3. For Discussion Purposes
The core value of our APP is interaction & social media, and to help users
achieve their health.
Setting personal plan
Encourage friends
Keep going, achieve
goals
2

4. For Discussion Purposes
The target customers are 30 million sub-healthy smart phone owners in
China.
3

5. For Discussion Purposes
Rivals
Domestic Oversea
Rivals Rivals
咕咚
Nike+GPS Getupp
APP 健身追踪器
Endomondo Dailyburn
101健康
口袋挑战 生理节律
Fitbit Runkeeper
4

6. For Discussion Purposes
We achieve our target customers via three channels.
起跑
Offline
Gym School Office
 Mutual Promotion
O2O  Sense of
Weibo Contact SNS
List
Achievement
 Health
Online
APP Android
Store Market SNS Plug-in BBS/Blog
5

7. For Discussion Purposes
There are three kinds of profit models.
Pro License
Data Mining O2O Marketing
6

8. For Discussion Purposes
Q&A
7

9. For Discussion Purposes
Team members
产品经理 市场 设计
张治国 高法璞 范李源
企业咨询管理顾问 大学学生 经济专业 大学学生 舞蹈专业
设计 市场 开发
张孟 王潇宇 王文杰
大学学生 物理专业 大学学生 医学 瑞意恒动 程序员
市场 市场 设计
卞家荣 唐加琪 张烁
市场调研与营销 企业咨询管理顾问 大学学生 平面设计
8