Salish Kanwar of Jet Cooper and Shopify shares how to build great products by using an awesome product development process. Presented at Tech Toronto Meetup November 2016. Check this presentation out on YouTube: https://youtu.be/3mDWJcsk-FE Want to see presentations like this live? Join our group at techtoronto.org.

1. Building Products That Don’t Suck

3. Questions
1 - Is it a good idea?
2 - Does it create value?
3 - Can it become scalable?

4. - 1 - Is it a good idea?

5. Internal Communication
• Only takes 1 person to screw it up
• Writing is the craft of product people
• Create a common language for the team

6. External Communication
• Do real customer development
• Aim to disprove your own assumptions
• Stick to open questions or hard prototypes

7. Fire Bullets, then Cannonballs

8. - 2 - Does it create value?

9. Minimum Value
• Minimum is the least work to create value
• Value is what users are willing to pay for

10. Evidence of Value
• Do real customer validation
• Time, data, or money is accepted
• Measure success based on users’ goals

11. Do Things That Don’t Scale

12. - 3 - Can it become scalable?

14. False Starts
• Not enough value
• Not enough engagement
• Not enough natural growth

15. Unfair Advantages
• Lean into your strengths
• Stay close to your customers
• Repeatable, scalable value creation

16. Questions
1 - Is it a good idea?
2 - Does it create value?
3 - Can it become scalable?

17. satish@shopify.com @skanwar