This document discusses AdPushup, a revenue optimization platform that utilizes A/B testing to show publishers the best performing ads on their websites. It has helped publishers optimize their RPM (revenue per thousand impressions) significantly. AdPushup grew 300% month over month in its first few months and now works with over 80 publishers. It is seeking $500,000 in funding to expand its product, user acquisition, and operations while retaining a small portion for legal and patents. The founders have prior experience and AdPushup has gained popularity through word of mouth with no marketing spend.

1. D revenue Optimization
July’14
Raising
Funds

2. Web Publishers are leaving money on the table.
They are not optimizing ads to fight banner
blindness.
No Existing tool to test & optimize:
.: Ad Placements
.: Ad Sizes
.: Ad Types
.: Ad Related User Experience
.: Other Ad Characteristics (Colors, Sequence)
No way to track performance OF such Tests Across
Networks.
He Problem

3. .: Ad Networks
.: sSPs
What do they do for publishers?
.: User Targeting to make ads more relevant (Improves ctr)
.: yield optimization (improves fill RATES)
.: Real Time bidding (Highest BID FOR Every aD IMPRESSION)
Urrent Players

4. This is where they stop
no control over the
last mile of the road
Urrent Players

5. a Self-Service
Ad Revenue
Maximization
PLATFORM
for desktop & Mobile Websites..
Hat do we do?

6. ..Which Utilizes
Advanced A/B
TEsting
(+ tons of other metrics)..
Hat do we do?
(cont..)

7. ..To Show
best
performing
ads
on websites!
Hat do we do?
(cont..)

8. Our visual editor is a fruit of JavaScript & Css Wizardry
NeAk peek of the product..

9. Lso works on Mobile

10. RPM (Revenue per thousand impressions)
Optimized from $3.82 to $12.1
Ase Study

11. We are a (super) fast
growing startup!

12. March April May June July
300%
Monthly
growth!
(ad impressions
Optimized, In Millions)
+

13. Average
Increase in
Revenue
Million Ad
Impressions
/month
(as of June ‘14)
Ome other numbers..
No. of people
who made it
all happen!

14. sers
Working with 80+ Publishers.
1500+ in waiting list for public beta.
.: Alexa Top 100 Website in Mexico.
.: Alexa Top 50 in Egypt.
Users already working with RUBICON, AdSense AND APPNEXUS
are also using us, which highlights OUR unique positioning.
All acquired organically (and through word of mouth) with
ZERO Marketing spend.

15. E’re fairly Famous!

16. E’ve been Featured in..

17. E’ve contributed content on..
BLOG
BLOG

18. Ur users love us!
“what Google
offers does not
even compare to
AdPushup right
now.” - Shea
“I’m very satisfied with
adpushup in my website
and I want to use it in
my other sites.” -
Rogerio

19. Aising
$500,000
Product
&
Delivery
Infra:
40%
User
Acquisi=on:
30%
Company
Ops/Admin:
25%
Legal
and
Patents:
4%
Beer:
<1%

20. Ho we are?
We’re a
4People
team right
now
(and growing)
Atul Agarwal
Co-founded Innobuzz (2007)
Expertise: Product
Management, Hacking Code,
Machine Learning
Experience : 10+ Years
Ankit Oberoi
Co-founded Innobuzz (2007)
Expertise: User Acquisition,
Growth Hacking, Business
Management, UI/UX
Experience : 10+ Years

21. Xit Strategy
Market is Huge, Fast & Accessible.
Potential to be an independently profitable player.
Strategic Fit for Large Players.
Acquisition by
• Ad Networks
• SSPs
Acquisition for
• Technology
• Customers
• Team
• Risk of losing market

22. Sk US for Details ON
• MAB & A/B Testing
• Display Ads Ecosystem
• Funds Utilization Plan
• Product Roadmap
• User Acquisition Strategy
& Roadmap
• Competitive Intelligence
• Technical Architecture
• Monetization Strategy

23. O be continued..
Get in touch at:
ankit@adpushup.com
(Or call ANKIT @ +91-9811017657)
AdPushup, INC. (Delaware C-Corp)