1. in

2. Introduction
 Digital marketing trend is inevitable and has gained popularity in 2016
with medium and large sized businesses.
 Companies in India are outsourcing IT services from software
companies to avail website for their business and marketing of the
products through distinct online modes.
 In this Presentation, leading Software Company India will talk about
digital marketing trends that the sales and marketing department and IT
service providing companies can follow for better marketing output in
2017.

3. Expectations from 2018
 Some marketers have faith that internet space is under expansion as
more companies entering the digital world.
 But then there are others who say there will be a complete makeover of
how search engine giants and users give preference to huge data
available online.
 You should know the fact about online marketing industry. It is huge,
complex, and volatile.
 When you are capable of striking the right nerve of the internet users,
you can appeal to them in a better way and stay ahead in the competition.

4. Continue..
To make things little easy for you, experts have made a list of reliable
digital marketing trends that you need to focus in 2018 to formulate
effective digital marketing strategies and online campaigns.
1. Video ads becoming dominant
2. Smart phones are the latest computers
3. More dedicated apps this year
4. It’s time for social conversion
5. More wearable this year
6. Online ads will become more expensive
7. Unique content strategy will win
8. Big data and analytics – things you cannot ignore

5. 1. Video ads becoming dominant
 Though the concept of video ads are not new for social media giants
like Facebook and YouTube, but the news of Google entering the
competition with in-SERP video ads will transform the entire spectrum of
internet advertisement.
 Even users are accepting video ads and it seems this trend is just not
passing by with the time and more video ads will pop-up in the computer
screens sooner.

6. 2. Smart phones are the latest computers
 Today, the desktop is only used by professionals to perform their app
development job. Users are seamlessly leveraging mobile devices to
stream live.
 You will notice that school going children are even having their personal
Smartphone. More Smartphone usage and faded desktop traffic clearly
reveal that the smart money rests on mobile-focused online marketing.
 This is why software companies and developers in India are making
mobile search and mobile optimization as their top priority for digital
marketing strategy in 2018.

7. 3. More dedicated apps this year
 A dedicated application provides all the latest features of the mobile-
optimized website. You may ask what is so different about it.
 Such apps offer these features in a more intuitive, convenient and
accessible way. As Google has provided App Indexing feature, it will bring
in advantages to acquiring a dedicated app in the near future.
 Though things will take time, but business owners have realized their
potential and 2018 will be a pivotal year for mobile app development and
Software Company.

8. 4. It’s time for social conversion
 You have to see beyond the things that talk about the power of social
media.
 Till now, social media was immensely used for interaction and feedback
purposes, but today, businesses are using social networking sites to
enhance conversion rates.
 Social media offers tools that help in converting prospects directly into
buyers, which is just a great thing for businesses.

9. 5. More wearable this year
Be it your Apple watch, Moto 360, or Google Glass, you can wear these
gadgets on the go and stay in the digital world.
 This year, we will see more of such smart devices in wearable
technology that will transform the concept of local marketing.
 Digital marketers will involve more in wearable technology to diminish
the difference between online and real marketing.

10. 6. Online ads will become more Expensive
 There is outstanding growth in digital marketing practices since past few
years.
 There is outstanding growth in digital marketing practices since past few
years.

11. 7. Unique content strategy will win
 Content will rule in the digital marketing world and will remain a critical
part of every online marketing campaign in future.
 Content will rule in the digital marketing world and will remain a critical
part of every online marketing campaign in future.
 Readers will get connected with the unique and authentic content.
Moreover, specialized writers will get more opportunities in coming future.

12. 8. Big data and analytics – things you cannot ignore
 The Significance of big data in the business sector cannot be neglected.
 We all are aware of the valuable data available across the world, and
only A few companies are making the best use of the data.
 In this digital marketing era, professionals can measure everything.
It is very crucial that every important decision should be supported by
the application of data and analytics.

13. Bonus: A brief about artificial intelligence
 The relationship with technology continue to evolve. Soon there will be
a time when machines will be able to learn and adapt their environments.
 Artificial Intelligence was earlier considered to be a fiction, but today, it
has become a reality. Developers and programmers are using AI
technology to intend creative applications.
 Software Consulting Company India experts have shared their best
knowledge about digital marketing trends for 2018. If you have anything to
ask, write in comments.