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Television everywhere
Lauri Kivinen
CEO - Yle, the Finnish Broadcasting
Company
Changing technologies,
changing business models,
changing habits
Lauri kivinen taf 13.1.2016
simple
everyone
one technology
Screen size: Wall - Lap - Pocket
Growth of Complexity
Screen size: Wall Lap Pocket
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent
Sports: IAAF Beijing 2015
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap Pocket
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent
Series: House of Cards
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap Pocket
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent
News: Obama in Anchorage
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap Pocket
Distribution: Antenna Cable Internet
Business model: Producer Distributor Device maker
Payment model: Free Buy Rent
1) Easy and affordable
television everywhere
2) Total offering =
Content + Publishing
Mastering complexity
Yle Television
Yle
TV Broadcast
Yle
Player
Our TV offering: Strategy 2015-25
2017 2020 20232014
1 million
2 million
3 million
4 million
Daily total
Television
audience
Yle TV + Yle Player = Yle Television
Examples of our experience
in new type of viewing
20 x 50 minutes
The most streamed drama series
ever in Finland
An example of innovation
in development and script writing
Hospital drama series, “Pulse”
Rating %
Episode 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
First run Rerun 2. Rerun Yle Player
“Pulse” reached an average
of 18% in Ratings
In Total watching of “Pulse”,
Yle Player share was
exceptionally large at 17 %
Yle Player
Live
Timeshift on TV
17%
59%
24%
Given a chance for a preview,
the audience did use it
Average Minute Rating
Episode
Player Preview
2. season, 5 episodes at the time to Yle Player
Player Catch-up
Crazy
School
Animated series
10 x 8 minutes
Yle Player
Live
Timeshift on TV
85%
14% 1%
Most of the viewing came
from Yle Player
➔ more platforms
➔ new business models
➔ engagement with audiences
= TOTAL OFFERING APPROACH
TV will not die, but go everywhere
TELEVISION
EVERYWHERE
Lauri kivinen taf 13.1.2016

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Lauri kivinen taf 13.1.2016

  • 1. Television everywhere Lauri Kivinen CEO - Yle, the Finnish Broadcasting Company
  • 5. Screen size: Wall - Lap - Pocket
  • 6. Growth of Complexity Screen size: Wall Lap Pocket Content Format: Program Series Clip Way to watch: Live Catch-up On demand Distribution: Antenna Cable Internet Business model: Producer Distributor Device maker Payment model: Free Buy Rent
  • 7. Sports: IAAF Beijing 2015 Content Format: Program Series Clip Way to watch: Live Catch-up On demand Screen size: Wall Lap Pocket Distribution: Antenna Cable Internet Business model: Producer Distributor Device maker Payment model: Free Buy Rent
  • 8. Series: House of Cards Content Format: Program Series Clip Way to watch: Live Catch-up On demand Screen size: Wall Lap Pocket Distribution: Antenna Cable Internet Business model: Producer Distributor Device maker Payment model: Free Buy Rent
  • 9. News: Obama in Anchorage Content Format: Program Series Clip Way to watch: Live Catch-up On demand Screen size: Wall Lap Pocket Distribution: Antenna Cable Internet Business model: Producer Distributor Device maker Payment model: Free Buy Rent
  • 10. 1) Easy and affordable television everywhere 2) Total offering = Content + Publishing Mastering complexity
  • 11. Yle Television Yle TV Broadcast Yle Player Our TV offering: Strategy 2015-25
  • 12. 2017 2020 20232014 1 million 2 million 3 million 4 million Daily total Television audience Yle TV + Yle Player = Yle Television
  • 13. Examples of our experience in new type of viewing
  • 14. 20 x 50 minutes The most streamed drama series ever in Finland An example of innovation in development and script writing Hospital drama series, “Pulse”
  • 15. Rating % Episode 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 First run Rerun 2. Rerun Yle Player “Pulse” reached an average of 18% in Ratings
  • 16. In Total watching of “Pulse”, Yle Player share was exceptionally large at 17 % Yle Player Live Timeshift on TV 17% 59% 24%
  • 17. Given a chance for a preview, the audience did use it Average Minute Rating Episode Player Preview 2. season, 5 episodes at the time to Yle Player Player Catch-up
  • 19. Yle Player Live Timeshift on TV 85% 14% 1% Most of the viewing came from Yle Player
  • 20. ➔ more platforms ➔ new business models ➔ engagement with audiences = TOTAL OFFERING APPROACH TV will not die, but go everywhere