2. 1. Compatibility.
These days, people connect to the web from computers, laptops,
tablets, mobiles, TV sets and even game consoles!
Successful websites show properly on all devices.
3. 2. Speed.
Ideally, a website needs to load in less than two seconds.
Studies* show that anything beyond that will quite likely take
some of your visitors away, so make it fast.
* Like this one.
4. 3. Clear objectives.
If your website does not have any specific goals, then what
are you trying to get from it? Go for the objectives first, then
you can go have your website done.
5. 4. Intelligent content.
Regardless of how popular online videos are, the web is still
mainly a written means of communication. People buy for what
they read, so make sure your site has intelligent text which will
(1) showcase what you sell, (2) introduce its benefits while
kicking away any doubts a potential client may have, and (3)
show them how to get your product or services.
6. 5. A smart design.
Successful web designs do not just look good. They help you
get the clicks you need to achieve your objectives while keeping
the information on your website in order. That's a huge
difference, my friend!
7. 6. Internet marketing.
Not a must, but decidedly a plus. Most likely you will have
competitors for what you do. So, if you want to drive business to
your company, you may want to consider getting a decent
position on search engines and some traffic from social
networks and other sites. Well, that's what Internet marketing is
for, and something you may want to invest in too.