Tej Desai

United Arab Emirates United Arab Emirates

Brand Partnerships, MENA @TencentGames | Market Development | Community Building | Business Development Brand Strategy | Behavioral Science

Advertising / Marketing / PR

A marketing post-graduate with 15+ years of advertising & communication experience. Currently drives Business Development and Brand Partnerships at Tencent Games across MENA working on some of the world's most played games like PUBG Mobile helping build one of the most engaged communities of like-minded gamers. Over the years, he has had the privilege of leading and being involved with several award-winning brands like Axe, BurgerKing, Red Bull, Rexona/Sure, Ferrero, Dubai Parks & Resorts, J&J, Samsung to name a few. He has been instrumental in fostering team culture, developed structure, built processes and forged several successful partner alliances.