1. Digital Marketing For Hospitals
Dr. Tejas Kadam
Hospizellenz
http://digitalprmanager.com/digital-marketing-for-hospitals/

2. Introduction
• The way marketing is being done now a days is
far more different than it was in the past
• Traditional way of marketing has seen a decline
in the number of users.
• Digital marketing has potential to reach to the
target audience. It is much cheaper than
traditional marketing.
http://digitalprmanager.com/digital-marketing-for-hospitals/

3. Traditional Way of Marketing
• This marketing was effective when the use of
technology was dormant and people relied on
televisions, radio, newspapers, flyers, hoardings,
etc.
• The cost of marketing was much higher with no
measurable outcome.
• The number of people who saw our
advertisement is unknown
http://digitalprmanager.com/digital-marketing-for-hospitals/

4. Marketing through Digital Marketing
• Technology and tremendous use of
smartphones, laptops, computers and internet
has made it possible for the marketers to directly
reach the audience.
• Directing customized messages to the
consumers is possible.
• Feedback on how many people have seen the
advertisements and how many people visited the
website can be gained.
http://digitalprmanager.com/digital-marketing-for-hospitals/

5. Different ways of digital marketing
• Search Engine Optimization
1. Organic way to reach people who come on the
search engines like google, bing, etc to look for
medical related information.
2. Search Engine Optimization is done in two
ways-
 On page optimization
 Off page optimization
3. It is a virtual space where people can visit and
come to know about the services you provide.
http://digitalprmanager.com/digital-marketing-for-hospitals/

6. Different ways of digital marketing
• Search Engine Marketing
1. Inorganic way to rank your website higher up
in the Search Engine Result Pages. These are
paid advertisements.
2. Display network advertisements are very
effective in reaching target audience.
3. Your ads can reach as many people you want.
It depends on your marketing budget.
http://digitalprmanager.com/digital-marketing-for-hospitals/

7. Different ways of digital marketing
• Social Media Optimization/Marketing
1. Social Media is a platform where we can create
awareness and spread the word.
2. Creating a page and asking people to follow the
page is organic marketing.
3. You can boost the post to increase views in a
cost effective ways.
4. Social media is the best platform for marketers
to tell your about your services and if you have
added anything new to the service.
http://digitalprmanager.com/digital-marketing-for-hospitals/

8. Different ways of digital marketing
• Affiliate Marketing
1. Another way reaching out to the potential
patients.
2. It has proven beneficial for remarketing
3. The present consumers can be informed about
new things or changes being done in the
organisation.
http://digitalprmanager.com/digital-marketing-for-hospitals/

9. www.digitalprmanager.com