1.
4 employee engagement survey
pitfalls to avoid this year

2.
HR departments have long
looked to employee surveys for
guidance on engagement
decisions.
Here are 4 mistakes that
companies can make when
rolling out their employee
engagement survey.

3.
1. Vague questions

4.
1. Vague questions
Questions that are too broad or general won’t return the
specificity required to pinpoint where to focus your
engagement efforts.

5.
1. Vague questions
Remember: Surveys are an essential component of your talent
retention strategy so you need specifics to understand what will
keep your talent engaged.

6.
2. Insignificant Topics

7.
2. Insignificant Topics
Gathering actionable information requires employee
engagement.

8.
2. Insignificant Topics
Focus on topics that team members truly care about to inspire
thoughtful responses that can be leveraged for company
improvements.

9.
3. Lack of Participation

10.
3. Lack of Participation
Are you...
• Keeping a survey open for too long or too short?
• Making it hard to take? or
• Introducing it at the wrong time?

11.
3. Lack of Participation
Are you...
• Keeping a survey open for too long or too short?
• Making it hard to take? or
• Introducing it at the wrong time?
These all pose
threats to hearing
from as many
employees as
possible. After all,
an engagement
survey should be,
well, you know,
engaging!

12.
4. Dishonest Answers

13.
4. Dishonest Answers
You want to set an expectation with employees that the survey is
anonymous, confidential and should establish how the data will be
used.

14.
4. Dishonest Answers
You want to set an expectation with employees that the survey is
anonymous, confidential and should establish how the data will be
used.
If you're committed to taking action after the survey, sharing
results in real-time and involving employees in shaping the next
steps, your survey stands its best chance to collect meaningful
insight.

15.
4. Dishonest Answers
Without these steps, employees get scared which may result in
them fudging the numbers.

16.
More than anything, acknowledge that your survey is the first
chapter in what must become a larger story.
Engagement is not an activity or a static measure - it’s a verb.

17.
To see what lies ahead for you on the road to engagement this
year, check out our Employee Engagement Roadmap.