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Lead Generation 101: How To Build A Responsive List

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Lead Generation 101: How To Build A Responsive List

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Can your business thrive without prospects, clients or customers? If your answer to the question is “no", then you must have a Lead Generation system in your marketing arsenal. Simply put, you must have a consistent flow of people that you can showcase your products and service to because it will increase your chances of making a sale. This presentation dives deep into building a responsive list for your specific market.

Can your business thrive without prospects, clients or customers? If your answer to the question is “no", then you must have a Lead Generation system in your marketing arsenal. Simply put, you must have a consistent flow of people that you can showcase your products and service to because it will increase your chances of making a sale. This presentation dives deep into building a responsive list for your specific market.

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Lead Generation 101: How To Build A Responsive List

  1. 1. LEAD GENERATION 101 HOW TO BUILD A RESPONSIVE LIST
  2. 2. In This Webinar, You’ll Discover Why Every Business Must Be Actively Building A List The Goal List Building plays in any Marketing System Three types of lists that exists ...and How To Build A Responsive List
  3. 3. But First...
  4. 4. What is a list?
  5. 5. Can your business thrive without Prospects, Clients or Customers?
  6. 6. ...if YES, then...
  7. 7. ...if NO, then...
  8. 8. 1.Look for new people to showcase your products and service to. 1.Get existing Customers to buy from you over and over again
  9. 9. Database
  10. 10. Why does my business need it?
  11. 11. Forbes describes it as building an asset that has one of the highest returns on investment because...
  12. 12. Communicate Directly
  13. 13. Nurture Convert ...and Retain
  14. 14. It Costs Almost NOTHING
  15. 15. What are the different types of lists?
  16. 16. COLD LIST WARM LIST HOT LIST
  17. 17. Cold List Introduce Your brand Establish Credibility Figure out why they need what you’re offering You don’t own the list
  18. 18. FACEBOOKInstagram TWITTER
  19. 19. Warm List Prospects Give time and attention in exchange for value and knowledge
  20. 20. Hot List Customers/Clients Give cash in exchange for whatever it is that you are offering.
  21. 21. How do I Build a responsive list?
  22. 22. COLD LIST WARM LIST HOT LIST
  23. 23. You will Need... Bait - Lead Magnet Personal Billboard - Landing Page Place to store the data - Email Autoresponder software Lots of people - COLD TRAFFIC
  24. 24. A Lead Magnet Is... A small chunk of valuable information that solves a specific problem for a specific market and is offered in exchange for contact information...usually an email address
  25. 25. A Lead Magnet... Makes a specific promise Gives specific examples Offer a specific shortcut Answers a specific question
  26. 26. A Lead Magnet is NOT... Subscribe to my newsletter A Guide A mini course A survey
  27. 27. A Landing Page Is... a web page that allows you to capture a visitor's information through a lead form. Every landing page should have an interesting offer behind a lead capture form. This helps you convert a higher percentage of web page visitors into leads that you can follow up on later. HUBSPOT
  28. 28. An Email Autoresponder Software Is... ...your database. It houses all emails that are collected in an opt-in. Landing pages CANNOT work independently of email autoresponder. It also automatically sends emails to your subscribers when triggered by a series of events you determine. Many of the best autoresponders have reporting tools that track email open rates, email click through rates as well as email bounces. It show you how good or bad your email campaigns are performing so you can constantly tweak and improve.
  29. 29. Email Autoresponder Software Include... Getresponse iContact Active Campaign
  30. 30. Traffic FACEBOOKInstagram TWITTER
  31. 31. A LEAD GENERATION SYSTEM
  32. 32. You’re probably wondering... There are so many things to remember How do I make this a reality for me? How will I know the perfect bait to create for my business? How do I put all the pieces together?
  33. 33. create a LEAD MAGNET
  34. 34. At the Bootcamp, you’ll learn... How to identify your Ideal client How to articulate the little victory you'll deliver to these clients How to write your first marketing email How to construct your entire Lead Generation System The 5 Most effective tools to build your Lead Generation system
  35. 35. NGN 300,000
  36. 36. NGN 150,000
  37. 37. 1/5th of NGN 300,000
  38. 38. NGN 60,000
  39. 39. LEGALPEDIA LEADS: 567 AD SPEND: NGN 60,000 SALES: NGN 484,000 PRODUCT: NGN 5,000 (NGN 6,500) No OF CUSTOMERS: 84
  40. 40. ALPHA AUTOS LEADS: 56 AD SPEND: NGN 75,000 COST OF PRODUCT: NGN 90,000 SALES: NGN 450,000 No OF CUSTOMERS: 5
  41. 41. At the Bootcamp, you’ll learn... How to identify your Ideal client How to articulate the little victory you'll deliver to these clients How to write your first marketing email How to construct your entire Lead Generation System The 5 Most effective tools to build your Lead Generation system
  42. 42. NGN 5000

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