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YOUTH STUDY
YOUTH STUDY
GEN
Y?
FOCUS GROUP DISCUSSIONS
6 groups: 3 among men and 3 among women
(15-17, 18-24, 25-30)
ONLINE SURVEY
1.250 respondents:
• 1...
GEN Y
1985-2000
RECESSION
RAPID GLOBAL CHANGES
DIGITAL NATIVES
SCREWED
FINDING AJOB IN THE FUTURE
THE EDUCATIONAL SYSTEM
IMMIGRATION ABROAD TO FIND A JOB
“ My FUTURE will be
WORSE than my paren...
IMPULSE –> ECLECTIC –> VFM
SEX always important
More DIVERSIFIED
OPEN
SIMPLE
LIBERATED
YOUTH STUDY
FIVE KEY TRENDS
RELAXATION
the EXPECTED & the UNEXPECTED
BACK TO THE FUTURE ?
FASHION
Social media
Brand sites
Online mags
E shops
BEAUTY
LOCAL PUBLISHERS
INTERNATIONAL PUBLISHERS
NETWORKS
NEWS
BRANDS
COOL brands
DIGITAL SHOWROOMS
“ Every generation laughs at the old fashions,
but follows religiously the new ”
Henry David Thoreau
Millennials and Brands, A Complicated Affair
Millennials and Brands, A Complicated Affair
Millennials and Brands, A Complicated Affair
Millennials and Brands, A Complicated Affair
Millennials and Brands, A Complicated Affair
Millennials and Brands, A Complicated Affair
Millennials and Brands, A Complicated Affair
Millennials and Brands, A Complicated Affair
Millennials and Brands, A Complicated Affair
Millennials and Brands, A Complicated Affair
Millennials and Brands, A Complicated Affair
Millennials and Brands, A Complicated Affair
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Millennials and Brands, A Complicated Affair

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An extensive study including basic facts & figures, revealing the major trends they will dominate millennials behaviour in the next 2-3 years

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Millennials and Brands, A Complicated Affair

  1. 1. YOUTH STUDY
  2. 2. YOUTH STUDY
  3. 3. GEN Y?
  4. 4. FOCUS GROUP DISCUSSIONS 6 groups: 3 among men and 3 among women (15-17, 18-24, 25-30) ONLINE SURVEY 1.250 respondents: • 1.100 15-30 y.o. • 150 31-59 y.o. control group THE RESEARCH APPROACH
  5. 5. GEN Y 1985-2000 RECESSION RAPID GLOBAL CHANGES DIGITAL NATIVES
  6. 6. SCREWED
  7. 7. FINDING AJOB IN THE FUTURE THE EDUCATIONAL SYSTEM IMMIGRATION ABROAD TO FIND A JOB “ My FUTURE will be WORSE than my parents’ ”
  8. 8. IMPULSE –> ECLECTIC –> VFM
  9. 9. SEX always important More DIVERSIFIED OPEN SIMPLE LIBERATED
  10. 10. YOUTH STUDY
  11. 11. FIVE KEY TRENDS
  12. 12. RELAXATION
  13. 13. the EXPECTED & the UNEXPECTED
  14. 14. BACK TO THE FUTURE ?
  15. 15. FASHION Social media Brand sites Online mags E shops
  16. 16. BEAUTY
  17. 17. LOCAL PUBLISHERS INTERNATIONAL PUBLISHERS NETWORKS NEWS
  18. 18. BRANDS
  19. 19. COOL brands
  20. 20. DIGITAL SHOWROOMS
  21. 21. “ Every generation laughs at the old fashions, but follows religiously the new ” Henry David Thoreau

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