SEO + Tendenci = Optimizing Your Tendenci Site for Search Engines

Optimizing Your Tendenci Site for SEO
Caitlin Kaluza
@tendenci // tendenci.com

Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | tendenci.com | @tendenci

Caitlin Kaluza
Marketing Team

SEM Team

schipul.com/qcait


What We’ll Cover

1. Automatic SEO in Tendenci
2. How to Customize Optimization
3. SEO Tips in Tendenci

@tendenci | www.tendenci.com | blog.tendenci.com

Automatic SEO in Tendenci
What Tendenci Does for You


SEO is “Baked In”

ﬂickr.com/photos/ykjc9/4419635330


Front End

• Meta Description & Title Tag Automatically

Generated based on content (you can change these)

• Alt Tag Automatically Created based on image
ﬁlename

• Primary Keywords


Description & Keywords Created
Based on Content


Alt Tag Uses Image Filename by Default


Primary Keywords = Primary Key Phrase
Feeds in Throughout the Site


Tip: Review Your Global Site Settings

Site Settings that Aﬀect SEO:

• Site Name
• Geographical Location
• Primary Keywords
• Secondary Keywords


Back End

• Sitemap.xml automatically updated based on most
recently updated content

• Robots.txt set up
• Redirects Module makes Redirects Easy


Sitemap.xml


Robots.txt

“Normal” Tendenci robots.txt

Other things you might see


Robots.txt Site Setting

Located in Global Site Settings


Redirects Module

tendenci.com/helpﬁles/how-usetendenci-redirectsmodule/


How to Customize Your SEO
What you can control


Updates You Have Control Over

• Meta
• Categories
• Alt Tags on Images
• URL Slug


Add Keywords in Meta Tags & Categories


Available on: Pages, Articles, Jobs, Events


Meta Tips
•
•

Focus on 1 to 3 keywords per page within your website

•

Description
• 120 Characters
• Include your geography

•

Keywords
• Keep it to around 3 targeted keyword phrases
• Most Search Engines Ignore, but it doesn’t hurt

Title
• 64 Characters
• Include your brand name last
• Every title tag within your site should be diﬀerent and relate to the content on
the page


On Page Edits

Incorporate Targeted Keywords Into:

• Alt Tags on Images
• Sub headings (Heading 1, Heading 2, Heading 3)
• Cross Links


For Images:
Add Text to Title Text & Alt Text Field


Use the WYSIWYG to Add Heading 2,
Heading 3 Subheaders

Think Like an Outline
Page Title automatically
coded as a Heading 1 (H1),
so don’t pick Heading 1 for
text in the body

More: tendenci.com/help-ﬁles/preformatted-styles-change-font/


Tip: Edit Photos in Set


Rich Media is Powerful
• Fill out all ﬁelds
• Tags
• Categories
• Description/Caption (can include HTML)
• URL Slug
More on How To Optimize on YouTube:
thesemblog.com/youtube


Resources
• Getting Started with Google Analytics + Tendenci:

tendenci.com/help-files/getting-started-google-analytics

• Using the Keyword Density Analyzer:

tendenci.com/help-files/using-the-keyword-densityanalyzer

• All Tendenci SEO Help Files:

tendenci.com/help-files/topic/59


Questions?
blog.tendenci.com

Caitlin Kaluza
ckaluza@schipul.com
@qcait
Tendenci Open Source CMS
tendenci.com
@tendenci

tendenci.com/events


Keep Up to Date With New Features

•

Follow the Tendenci Blog
blog.tendenci.com

•

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Newsletter List
tendenci.com/newsletter


SEO + Tendenci = Optimizing Your Tendenci Site for Search Engines

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SEO + Tendenci = Optimizing Your Tendenci Site for Search Engines