2. Digital Marketing Strategies
• US digital marketing spending revealed that 54% of
marketers invest in digital marketing because they believe
it’s key to their competitiveness.
• 54% of organizations have a defined digital marketing
strategy.
• 64% of US advertisers plan to increase their paid social
media ad budgets this year.
• 93% of online experiences begin with a search engine.
3. Figuring Out the Best Strategies
• A digital marketing
strategy encompasses
any plans you propose
to use for your digital
marketing.
• It should include
internet, computers,
mobile devices, and
any other kind of
technology.
• These strategies
usually include social
media tactics.
4. Figuring Out the Best Strategies
• Every business is different, and therefore, will require
different strategies.
• You will have to find what works best for your business
through trial and error.
5. Three Pieces of a Digital Marketing
Strategy
• 1. Social Media
• Social marketing budgets will double in the next 5 years, and
marketing teams will spend over $125 billion on digital marketing
initiatives this year.
6. Three Pieces of a Digital Marketing
Strategy
• 2. Blogs
• 77% of B2B marketers
use a blog as part of
their digital marketing
strategy.
• Companies that choose
to blog have 434% more
indexed pages
generating search
results.
• View examples of
successful blog posts.
7. Three Pieces of a Digital Marketing
Strategy
• 3. Videos
• Digital videos receive 267%
more links than normal
posts.
• Posts with videos attract 3
times more inbound links
than plain text posts do.
8. Other Ingredients for a Successful
Marketing Strategy
• Site or company reviews
by others
• Online forums
• FAQs page
• Email
• Website SEO
• Search engine ads
• Mobile apps
9. Other Ingredients for a Successful
Marketing Strategy
• Personas for audience and company
• Complete an audience profile of your target customer and establish
the message you want them to receive about your business
through your marketing
• Branding and reputation management
• Send consistent messages through your marketing channels and
digital media strategies.
• Be consistent with language and tone.
10. Hire a Digital Marketing Team
• Sprint Marketing can help you create your own digital
marketing plan.
• If you need help, contact us today.
• (801) 251-6855
• sprintmarketing.com
• For more information on creating a digital marketing
strategy, click here.
