Marketing intelligence reports provide vital insights that can impact the future of your marketing strategies. But what sources should you mine to find that crucial data? Discover four terrific sources to use for your marketing intelligence reports.

1. What Goes Into Marketing
Intelligence Reports?
4 Intelligence Sources to Mine to Improve
Your Marketing Strategy

2. Why Rely on Marketing Intelligence
Reporting?

3. Why Rely on Marketing Intelligence
Reporting?
 Marketing intelligence
reports provide
comprehensive and
actionable data and
analysis, enabling the
crafting of a targeted
and precise marketing
strategy.

4. Elements of Successful Marketing
Intelligence Reports

5. Elements of Successful Marketing
Intelligence Reports
Marketing intelligence reports should draw from a
number of sources, including:

6. Elements of Successful Marketing
Intelligence Reports
Marketing intelligence reports should draw from a
number of sources, including:
 Sales intelligence

7. Elements of Successful Marketing
Intelligence Reports
Marketing intelligence reports should draw from a
number of sources, including:
 Sales intelligence
 Lead intelligence

8. Elements of Successful Marketing
Intelligence Reports
Marketing intelligence reports should draw from a
number of sources, including:
 Sales intelligence
 Lead intelligence
 Website intelligence

9. Elements of Successful Marketing
Intelligence Reports
Marketing intelligence reports should draw from a
number of sources, including:
 Sales intelligence
 Lead intelligence
 Website intelligence
 Channel intelligence

10. Sales Intelligence

11. Sales Intelligence
 Past sales data
can provide
insights into how
you can win
future sales.

12. Lead Intelligence

13. Lead Intelligence
 More leads aren’t the answer. More qualified
leads are what companies want.

14. Lead Intelligence
 More leads aren’t the answer. More qualified
leads are what companies want.
 Lead intelligence taps into accumulated lead
statistics to create a profile of your ideal
prospective client.

15. Lead Intelligence
 More leads aren’t the answer. More qualified
leads are what companies want.
 Lead intelligence taps into accumulated lead
statistics to create a profile of your ideal
prospective client.
 Then you can tailor your content and campaigns
to attract those ideal prospects.

16. Website Intelligence

17. Website Intelligence
 In many marketing strategies, and especially for
web marketing strategies, your website is the
main destination for leads.

18. Website Intelligence
 In many marketing strategies, and especially for
web marketing strategies, your website is the
main destination for leads.
 Tracking website performance, such as landing
page conversion rates or website visitors or page
views can be very helpful as you seek to improve
your campaigns.

19. Channel Intelligence

20. Channel Intelligence
 Channel intelligence helps you to determine
whether your marketing channels are successfully
reaching your target audience.

21. Channel Intelligence
 Channel intelligence helps you to determine
whether your marketing channels are successfully
reaching your target audience.
 If all your channels are receiving responses, then
channel intelligence can aid in identifying which
channel is doing the best job.

22. Channel Intelligence
 Channel intelligence helps you to determine
whether your marketing channels are successfully
reaching your target audience.
 If all your channels are receiving responses, then
channel intelligence can aid in identifying which
channel is doing the best job.
 Effective channel intelligence should also provide
some insights into why one channel or channels
performs better than others.

23. Marketing Intelligence Sources

24. Marketing Intelligence Sources
 Learn more about how marketing intelligence can
improve your approaches to marketing strategy.

25. Marketing Intelligence Sources
 Learn more about how marketing intelligence can
improve your approaches to marketing strategy.
 http://www.sprintmarketing.com/what-is-
marketing-intelligence/
 http://www.clearci.com/blog/bid/117647/What-is-
Marketing-Intelligence
 http://www.youtube.com/watch?v=wjKh4c3CbnM