Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
BEYOND KEYWORDS
11BEYOND
KEYWORDS
ANSWERING
QUESTIONS
CREATING
EXPERIENCES
CASTING A WIDER
SEMANTIC NET
What will the lecture
include?
B E Y O N D K E Y W O R D S
Content Writing Basics The semantics of your texts Weaving a we...
SEO IS NOT DEAD. SPAM IS.
Content Writing
Write to inform
Be clear and
unambiguous
Engage audiences
in a dialogue
Basics
Stay relevant
YOUR CONTENT
YOUR AUDIENCE
The Semantics of Your Texts
The Semantic Fields
in Your Texts
Meaning is web-like. Cast a wider web
Create ripples
Weave a web of words (and people)
Engage
Reminder
* Please, check the supplemental
material to this lecture
* Highlights from this lecture
(translated into practic...
What's next?
Section:
Communicating in a Web of Trust
Beyond keywords: a sample lesson from the course Content Writing in the Semantic Web
Beyond keywords: a sample lesson from the course Content Writing in the Semantic Web
Próxima SlideShare
Cargando en…5
×

Beyond keywords: a sample lesson from the course Content Writing in the Semantic Web

435 visualizaciones

Publicado el

These are the slides from my course’s section Writing as Connecting. You will find notes, elaborating on the content of each slide, on my website here: http://www.teodorapetkova.com/on-writing/a-sample-lesson-from-the-course-content-writing-in-the-semantic-web

In this presentation, the focus gradually moves away from the technologies with which different agents on the web try to make sense of content and shifts towards how we as creators, and publishers, should cast a wider semantic net with our content and make sense of our data.

Publicado en: Marketing
  • Sé el primero en comentar

Beyond keywords: a sample lesson from the course Content Writing in the Semantic Web

  1. 1. BEYOND KEYWORDS
  2. 2. 11BEYOND KEYWORDS ANSWERING QUESTIONS CREATING EXPERIENCES CASTING A WIDER SEMANTIC NET
  3. 3. What will the lecture include? B E Y O N D K E Y W O R D S Content Writing Basics The semantics of your texts Weaving a web of words (and people) SEO is not dead. Spam is Query-based content Adding value Informing Being clear The role of semantics Topical hubs Casting a wider semantic net Talk to people Care about readers Words are experiences
  4. 4. SEO IS NOT DEAD. SPAM IS.
  5. 5. Content Writing Write to inform Be clear and unambiguous Engage audiences in a dialogue Basics Stay relevant
  6. 6. YOUR CONTENT YOUR AUDIENCE
  7. 7. The Semantics of Your Texts
  8. 8. The Semantic Fields in Your Texts
  9. 9. Meaning is web-like. Cast a wider web
  10. 10. Create ripples
  11. 11. Weave a web of words (and people)
  12. 12. Engage
  13. 13. Reminder * Please, check the supplemental material to this lecture * Highlights from this lecture (translated into practical steps) are available in the document, included at the end of Writing as Connecting section
  14. 14. What's next? Section: Communicating in a Web of Trust

×