Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!

1. The Need for A Digital Presence -
Social Media for Job Search:
What Every College Student Must know
TERI THOMPSON
Author, Social Media and Marketing Strategist, Adjunct Professor
Rocky Peak Enterprises, LLC
805-527-3745
September 2012

2. Teri Thompson

3. Digital Presence- What does it mean?
Placing yourself on targeted social media platforms
that will increase search engine optimization when
headhunters, recruiters, hiring agents, potential employers
are looking for someone with your skills and attributes.
This will increase the probability of being found and hired.
Snapshot: Personal Branding using Social Media
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4. Digital Brand Presence is Essential
Consider:
 LinkedIn IF you are a student ready
 Twitter to graduate, you need to
 Facebook put yourself on social
 YouTube media platforms that
 Slideshare match your goals.
 LinkedFA
 Pinterest
 Blog
 BranchOut
 Quora
 Social Media News Releases
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5. Social Media Career Building
Strategy - Digital Presence
I
GOALS:
 Increase your own Search Engine
Optimization
 Control the information about yourself
 Be found!
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6. Digital Presence First Steps
Step #1 Define your career goals
Step #2 Fully develop your LinkedIn personal profile
 -Start adding Connections from your inner circle then
work outward:
University
Clubs
Associations
Interest Groups
Volunteer organizations
 -Upload Projects, Portfolios, Content
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7. Digital Presence First Steps
Step #3 Create a Twitter account
 Start by following inner circle same as LinkedIn
 Create and launch free social media press releases
about yourself and put links in Twitter posts
 Assess other social sites to determine where it makes
sense
Step #4 Clean up your Facebook timeline!
– Remove any unflattering photos or suggest
immature behavior
Snapshot: Employers are looking at LinkedIn for skill, Facebook
for character and making hiring decisions on what they discover
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8. Why Should I Care About
Social Media?
•100,000 people a day are joining a community somewhere
around the world
•People are relying on each other for buying decisions…
“Reviews are the New Advertising”
“Conversation is Currency”
…and hiring decisions - And referrals for jobs!
•Be aware of how to harness these platforms for personal
branding and career development
• Educate yourself about the impact and use of social media to
stay relevant and marketable

9. Department of Labor
http://bit.ly/bM4IsR

10. What is Social Media? Defined
 Free digital platforms
that support conversation
within a community
 Media that is Social
 New Tools
 Instead of one-to-one
it is one-to-many

11. What is Social Media? Reach
United States -Popular
 Facebook 1 Billion
 Twitter 478 Million +
 LinkedIn 175 Million+
 YouTube 2 Billion videos per/day
 Flickr
International
 QQ, Qzone, Weibo Sina, Kaixin,
– Ren Ren
 Orkut (Google)
 Hi 5 (Microsoft)
 StudiVZ , V Kontakte
Odnoklassniki

12. Why Now?
Why is social media
everywhere?
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13. Digital Natives
•Digital Natives*, Generation Y, Generation Net
Global “YOUTH BULDGE” around the world connect on social
media
•Males /Females under 35 years of age
•In U.S. 90 million - outnumber Baby Boomers 70 million
• Mark Prensky – Harvard University coined the term Digital Natives
• Beck, John C., Wade, Mitchell. “Got Game: How the Gamer Generation is Reshaping Business
Forever.” Boston, Harvard Business School Press, 2004. 1-2.
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14. Facebook

15. Social Media - Why Now?
The Perfect Storm Has Hit
Free
Technology
Communications
Shift
Digital Global
Natives Recession

16. Industries Impacted by Social Media =
Job Opportunities
 Businesses - all sizes & categories
 Law Enforcement
 Government
 Entertainment
 Non-Profit, Fundraising
 Healthcare
 Auto
 Sports
 Retail
 Travel & Leisure
Everyone!

17. Brand: YOU
Consider Your Objects:
1. What are your attributes?
2. What brand are you trying to build?
3. Why?
4. Do you want to be perceived as
an expert?
5. Do you want to establish your
• Own name
• Your own company
6. Go niche
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18. Orange County Transportation Authority
OCTA – Example of personal branding on
Twitter
@TEDNUYGEN
Public Relations Director,
OCTA
Multiple Twitter Handles
@OCTA parks
@OCTAyouth
@91fwy

19. Twitter = Microblogging Tool
• 140 character fire hose
• Follow companies where you want to work
• They post job openings. Hear about them first!
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20. Web + Log = Blogs
•22% of the Fortune 500’s companies blog
•45% of the Inc 500′s and about 80% of non-profits
•Technology companies blog the most
Blogging Benefits:
•Problem solving
•Community building
•Loyalty
•New product development and engagement
•Thought leadership
•Brand awareness
•Customer engagement
•Use blogs to enhance corporate image and
integrate with traditional media
Bill Marriott , Executive Blogger
http://socialmediatoday.com/markwschaefer/258359/10-best-corporate-blogs-world

21. People = Profiles
Brands = Pages
 Friend reviews
-"Reviews (and likes) are the new advertising"
-Find the influencers

22. Example: Page for a Professional

23. Example: Profile for a Professional

25. The Basics
Social Media community for Professionals & Decision Makers
Approx. 170 million members in over 200 countries
Executives from all Fortune 500 companies are LinkedIn members
Over 85% -95% of recruiters use LinkedIn to find talent
 Free & Fee based services
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26. LinkedIn Demographics
Typical profile
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27. LinkedIn “Connections”
 Extend a “digital handshake”
 Make “Connections” with those you know and don’t
know
 Interact with industry professionals
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28. Benefits of LinkedIn for Career
Management
 Research People, Companies and Organizations
who you want to meet and where you want to work
 Job Search & Recruiting
 Grow Your Network
 Arrange Face-to-Face Meetings
 Organize and Extend Groups
 Business Development
 Market your skills
 Event Awareness
 Increase SEO for your name
 Manage the information that’s publicly available
about you as a professional
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29. Personal Professional Profile
www.Linkedin.com
Enter professional information
in a simple form
Don’t be afraid to edit
Refresh, rearrange as needed
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30. Example: Woodbury University Student
LinkedIn Digital Presence

31. Example: Graduate Student California
Lutheran University

32. Company Page
Helps other learn about your company’s:
Products
Services
Work Culture
Job Opportunities
32

33. Company Page - Discover Connections
Find out if anyone
of your connections
works at the company
you are targeting
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34. LinkedIn Search – Power Tool
Use Search to gain
business intelligence
Find potential:
Companies where you
want to work
Hiring agents &
headhunters
Business partners
Competitive
Information
 Clients
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35. LinkedIn Groups
1. Group search – First invite Connections from:
– College alumni
– Industry
– Professional Associations
2. Free introductions among Group members
3. Groups are
1. Open- anyone can join
2. Private (approved by Admin)
4. Start a Group and discussion topic
5. Comment on other Group
discussions>connections> prospects & leads
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36. LinkedIn Group Example
36

37. Groups = Free Message Work-Around
Free – “Message” to people in your Groups
Teri
Free
Groups
37

38. Recommendations - Endorsements
1. Ask for recommendations only:
– From people you know
– With whom you have worked
2. Craft personalized and customized requests
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39. LinkedIn Ads
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40. Free Social Media News Releases
Increase Your SEO - Write them about yourself
 http://pressitt.com/

41. Social Media Career Building
Strategy - Rule #1
Keep the same personal branding -
name & graphics/color
across all social media platforms
for brand consistency
&
Link them!
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42. Social Media Career Building
Strategy - Rule #2
Develop a “persona” as your voice/image
on social media
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43. Social Media Career Building
Strategy - Rule #3
Develop content YOU would like to receive.
Put this shareable content in the hands of
influencers, potential hiring agents,
and businesses where you want to work
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44. Social Media Career Building
Strategy - Rule #4
Commit, assess & adjust along the way
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45. Thank You
 Embrace The Future
 Empower Brand “You"
 Lead the Way
Teri Thompson
@TeriThompson1
FB: Teri.Thompson1
LinkedIn: TeriThompson1
terithompson@sbcglobal.net
m 805-558-5340
o 805-527-3745