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Similar a Final Power Point On Advertisement Influences Teens Choose
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Final Power Point On Advertisement Influences Teens Choose
- 1. Advertisements influence teens to choose alcoholic beverages. Terri Garrett Argosy University
- 13. Favorable Image
- 17. Thank you
Notas del editor
- Welcome, I am Terri Garrett. I am going to go over my paper. My hypothesis, the type and placement of advertisements influences teens to choose alcoholic beverages.
- There has been more forced advertisement on teens or around teen events, sporting events and their choice of drink. The advertisement community has shown alcohol consumption to be romantic, social, and relative where this could be a stretch of the truth in some cases nonetheless it gets our teens attention. Television has brought more knowledge, beliefs, and attention to beer advertising. The amount of television viewing plays a role in the exposure to and knowledge of advertising among teens.
- Children see advertisement for alcoholic beverages everywhere they go and in many of the magazines, they see on the newsstands. Children who were more aware of beer advertisements held more favorable beliefs about drinking, intended to drink more frequently as adults, and had more knowledge of beer brands and slogans (Grube, & Wallack, 1994).
- The advertising companies have used marketing logos, branding and TV communications to target the males attention to remember there branding more so then a females would. The advertisement companies have influenced young males to drink beer as their drink of choice because of their long-standing advertisements.
- Showing Brand awareness
- Talk about what is one the slide. Quoting from paper
- Advertisements have influences our behavior and how we act or think about a ad, poster, or at a sporting event when we see this drink.
- Advertisement companies state to influences our chose from early on and throughout our teen year.
- Most commercials appear in sports programs, suggesting that the adolescent sport fans is particularly vulnerable to beer advertiser (Collins, Schell, Ellickson & McCaffrey, 2002). The viewers are exposed to alcohol advertising through stadium signs, large banner signs, TV communications during half time, beer mugs or hats once the product is sold at the event and brief product sponsorship during the event making the alcohol seem not dangerous but fun and part of the event. Most advertising in sport events received primarily positive messages about drinking (Madden & Grube, 1999).
- When male teens, drink they prefer beer beverages as their drink of choice, whereas females prefer mix drinks as their beverage of choice. Beer is the favored beverage among male drinkers and younger drinkers while wine is the top choice among female drinkers (Jones, 2007).
- Advertisements are at sporting events from baseball, football, soccer and Nascar. All male dominant events.
- Quote what is on the slide- from the paper.
- Girls were favorable to the images more than the quality of the advertisements compared to male adolescence. Males are more targeted for beer and other alcoholic advertisements then females are.
- How advertisements use woman and glamour to sale beer or product.
- My hypothesis, the type and placement of advertisements influences teens to choose alcoholic beverages. The companies use psychological and behavioral theory to create their advertising strategies in designing, influencing and targeting the right audiences with their product.
- Any questions?