This document highlights statistics that demonstrate the growing importance and effectiveness of mobile marketing. It notes that 80% of internet users own smartphones, 76% of UK adults have made purchases via mobile, and 68% of companies have integrated mobile marketing into their overall strategy. The statistics also show that 40% of online shopping purchases now happen on mobile phones and 68% of UK website traffic comes through mobile devices.

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Amazing
marketing stats for
80% of
internet
users own a
smartphone
(Smart Insights)
76% of UK
adults have
purchased
via a mobile
(Office for National Statistics)
68% of companies have
integrated mobile
marketing into their
overall marketing
strategy
(Salesforce)
58% of companies
surveyed have a
dedicated mobile
marketing team
(Salesforce)
40% of all online
shopping purchases
now happen on
mobile phones
(IMRG)
56% of all
online traffic
comes through
a mobile
(comScore)
In the UK 68%
of website traffic
comes through
a mobile
(comScore)
96% of UK adults
now go online via
a mobile
(Office for National Statistics)
71% of marketers
believe mobile
marketing is core
to their business
(Salesforce)
66% of people
subscribed to
mobile marketing
have made a
purchase as a
result of receiving
a text message
(Responses)
68%
2016
80%
40%