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Mobile Marketing
Mobile marketing, www.textmarketer.ie
First off... why do you need to start
using mobile marketing?
you already send
emails right?
Mobile marketing, www.textmarketer.ie
The most dangerous phrase in
language is, we ve always
done it this way.
,,
,
,,
Grace Hopper.
Mobile marketing, www.textmarketer.ie
The mighty mobile phone has grown in power
and importance over the last couple of years,
it has overtaken it’s rivals to be crowned...
The King of
Marketing.
Mobile marketing, www.textmarketer.ie
(Frost & Sullivan)
of all text
messages
get read
of all tweets
get read
of all emails
get read
of all Facebook
posts read
98% 29% 22% 22%
Mobile marketing, www.textmarketer.ie
The fantastic little hand held device is our
new best friend, it goes everywhere with us.
Our need and want to communicate via
mobile make it the perfect channel to
contact your customers on.
Still not
convinced?
Mobile marketing, www.textmarketer.ie
Mobile Marketing
produces engagement
rates 6 to 8 times
higher than email
(Cellit)
Mobile is the only
media consumption
that is going up with
TV, Online and Print
all in decline
(eMarketer)
Here are some more stats that should do the trick...
of adults have their
phone within arms
reach 24/7
(Nielsen)
Mobile marketing, www.textmarketer.ie
So where to start... the numbers.
Hopefully you will already have an existing
database of your customers mobile numbers.
Uploading them to your Text Marketer
account is easy and can be done through
several different ways, Excel files etc.
We suggest segmenting your database of numbers
into different customer groups, this means that
you will be sending more relevant messages
to your customers which will increase your
response rates. For example you could segment
by age, gender, interests whatever you like.
Mobile marketing, www.textmarketer.ie
Now for the message!
No one will know your customers better than
you so you will know the kind of messages they
will want receive, however we have a few little
golden tips up our sleeve that you might want to
consider when writing your message.
Mobile marketing, www.textmarketer.ie
The opening line of any message is very
important - you need to grab people’s attention,
you need to make them want to read on and act.
Something unique, exciting and creative usually
gets the customers reading on.
If you read this page you will
become a millionaire.
Mobile marketing, www.textmarketer.ie
Here are a couple of examples for you
to get your creative juices flowing...
retail
Do you know what you will look
great in? One of our new beautiful
dresses. New season stock has just
arrived and if you show this text at
the counter we will give you 10%
off! Visit us 10 High Street
or www.dresses.co.uk
Mobile marketing, www.textmarketer.ie
Don’t fancy doing the dishes
tonight? Then why not treat
yourself and let us take care of
the cooking and washing up! Book
a table now on 01234 567 890
restaurant
Mobile marketing, www.textmarketer.ie
Offers, coupons and deals will always go down
well with customers and when you consider
that 92% of people will pass on details about
offers and deals it could be a great way for
you to reach out to new customers.
Sale
mindshare/Ogilvy & Mather
Mobile marketing, www.textmarketer.ie
Some little extra things to
consider when sending your message...
With your Text Marketer
account you can change
your Sender ID to whatever
you like (we suggest your
business name) this means
that when your customer
receives your text it will
say it is from you.
sender i.d
Mobile marketing, www.textmarketer.ie
We offer a free opt
out tool so that if
your customers want to
unsubscribe from your
messages they can
opt out
Some little extra things to
consider when sending your message...
Mobile marketing, www.textmarketer.ie
Some little extra things to
consider when sending your message...
Are people going to want
to receive your message
at the time you are
sending it? No one wants
to order a pizza on a
Tuesday morning
timing
Mobile marketing, www.textmarketer.ie
is growing and growing with popularity.
People want to receive deals and offers
by text and businesses are realising how
easy and cost effective it is to do -
so what are you waiting for!
Mobile Marketing
Mobile marketing, www.textmarketer.ie
If you have found this ebook vaguely
useful or interesting then why not return
the favour, and share it!
If you could be so kind to tweet it,
like it, share it, post it, whatever is your
social media preference we would be
very grateful! This makes us happy and
means we will create more useful and
interesting content for you!
Found this useful?
Website www.textmarketer.ie
Telephone 01 536 30 18
Email info@textmarketer.ie
Do your good deed for the day

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An Introduction To Mobile Marketing

  • 2. Mobile marketing, www.textmarketer.ie First off... why do you need to start using mobile marketing? you already send emails right?
  • 3. Mobile marketing, www.textmarketer.ie The most dangerous phrase in language is, we ve always done it this way. ,, , ,, Grace Hopper.
  • 4. Mobile marketing, www.textmarketer.ie The mighty mobile phone has grown in power and importance over the last couple of years, it has overtaken it’s rivals to be crowned... The King of Marketing.
  • 5. Mobile marketing, www.textmarketer.ie (Frost & Sullivan) of all text messages get read of all tweets get read of all emails get read of all Facebook posts read 98% 29% 22% 22%
  • 6. Mobile marketing, www.textmarketer.ie The fantastic little hand held device is our new best friend, it goes everywhere with us. Our need and want to communicate via mobile make it the perfect channel to contact your customers on. Still not convinced?
  • 7. Mobile marketing, www.textmarketer.ie Mobile Marketing produces engagement rates 6 to 8 times higher than email (Cellit) Mobile is the only media consumption that is going up with TV, Online and Print all in decline (eMarketer) Here are some more stats that should do the trick... of adults have their phone within arms reach 24/7 (Nielsen)
  • 8. Mobile marketing, www.textmarketer.ie So where to start... the numbers. Hopefully you will already have an existing database of your customers mobile numbers. Uploading them to your Text Marketer account is easy and can be done through several different ways, Excel files etc.
  • 9. We suggest segmenting your database of numbers into different customer groups, this means that you will be sending more relevant messages to your customers which will increase your response rates. For example you could segment by age, gender, interests whatever you like.
  • 10. Mobile marketing, www.textmarketer.ie Now for the message! No one will know your customers better than you so you will know the kind of messages they will want receive, however we have a few little golden tips up our sleeve that you might want to consider when writing your message.
  • 11. Mobile marketing, www.textmarketer.ie The opening line of any message is very important - you need to grab people’s attention, you need to make them want to read on and act. Something unique, exciting and creative usually gets the customers reading on. If you read this page you will become a millionaire.
  • 12. Mobile marketing, www.textmarketer.ie Here are a couple of examples for you to get your creative juices flowing... retail Do you know what you will look great in? One of our new beautiful dresses. New season stock has just arrived and if you show this text at the counter we will give you 10% off! Visit us 10 High Street or www.dresses.co.uk
  • 13. Mobile marketing, www.textmarketer.ie Don’t fancy doing the dishes tonight? Then why not treat yourself and let us take care of the cooking and washing up! Book a table now on 01234 567 890 restaurant
  • 14. Mobile marketing, www.textmarketer.ie Offers, coupons and deals will always go down well with customers and when you consider that 92% of people will pass on details about offers and deals it could be a great way for you to reach out to new customers. Sale mindshare/Ogilvy & Mather
  • 15. Mobile marketing, www.textmarketer.ie Some little extra things to consider when sending your message... With your Text Marketer account you can change your Sender ID to whatever you like (we suggest your business name) this means that when your customer receives your text it will say it is from you. sender i.d
  • 16. Mobile marketing, www.textmarketer.ie We offer a free opt out tool so that if your customers want to unsubscribe from your messages they can opt out Some little extra things to consider when sending your message...
  • 17. Mobile marketing, www.textmarketer.ie Some little extra things to consider when sending your message... Are people going to want to receive your message at the time you are sending it? No one wants to order a pizza on a Tuesday morning timing
  • 18. Mobile marketing, www.textmarketer.ie is growing and growing with popularity. People want to receive deals and offers by text and businesses are realising how easy and cost effective it is to do - so what are you waiting for! Mobile Marketing
  • 19. Mobile marketing, www.textmarketer.ie If you have found this ebook vaguely useful or interesting then why not return the favour, and share it! If you could be so kind to tweet it, like it, share it, post it, whatever is your social media preference we would be very grateful! This makes us happy and means we will create more useful and interesting content for you! Found this useful? Website www.textmarketer.ie Telephone 01 536 30 18 Email info@textmarketer.ie Do your good deed for the day