Mobile marketing is taking the business world by storm! However some are still hesitant to start their mobile marketing venture - well here is a quick and easy guide explaining the who, the what, the how and the why of mobile marketing.
4. Mobile marketing, www.textmarketer.ie
The mighty mobile phone has grown in power
and importance over the last couple of years,
it has overtaken it’s rivals to be crowned...
The King of
Marketing.
6. Mobile marketing, www.textmarketer.ie
The fantastic little hand held device is our
new best friend, it goes everywhere with us.
Our need and want to communicate via
mobile make it the perfect channel to
contact your customers on.
Still not
convinced?
7. Mobile marketing, www.textmarketer.ie
Mobile Marketing
produces engagement
rates 6 to 8 times
higher than email
(Cellit)
Mobile is the only
media consumption
that is going up with
TV, Online and Print
all in decline
(eMarketer)
Here are some more stats that should do the trick...
of adults have their
phone within arms
reach 24/7
(Nielsen)
8. Mobile marketing, www.textmarketer.ie
So where to start... the numbers.
Hopefully you will already have an existing
database of your customers mobile numbers.
Uploading them to your Text Marketer
account is easy and can be done through
several different ways, Excel files etc.
9. We suggest segmenting your database of numbers
into different customer groups, this means that
you will be sending more relevant messages
to your customers which will increase your
response rates. For example you could segment
by age, gender, interests whatever you like.
10. Mobile marketing, www.textmarketer.ie
Now for the message!
No one will know your customers better than
you so you will know the kind of messages they
will want receive, however we have a few little
golden tips up our sleeve that you might want to
consider when writing your message.
11. Mobile marketing, www.textmarketer.ie
The opening line of any message is very
important - you need to grab people’s attention,
you need to make them want to read on and act.
Something unique, exciting and creative usually
gets the customers reading on.
If you read this page you will
become a millionaire.
12. Mobile marketing, www.textmarketer.ie
Here are a couple of examples for you
to get your creative juices flowing...
retail
Do you know what you will look
great in? One of our new beautiful
dresses. New season stock has just
arrived and if you show this text at
the counter we will give you 10%
off! Visit us 10 High Street
or www.dresses.co.uk
13. Mobile marketing, www.textmarketer.ie
Don’t fancy doing the dishes
tonight? Then why not treat
yourself and let us take care of
the cooking and washing up! Book
a table now on 01234 567 890
restaurant
14. Mobile marketing, www.textmarketer.ie
Offers, coupons and deals will always go down
well with customers and when you consider
that 92% of people will pass on details about
offers and deals it could be a great way for
you to reach out to new customers.
Sale
mindshare/Ogilvy & Mather
15. Mobile marketing, www.textmarketer.ie
Some little extra things to
consider when sending your message...
With your Text Marketer
account you can change
your Sender ID to whatever
you like (we suggest your
business name) this means
that when your customer
receives your text it will
say it is from you.
sender i.d
16. Mobile marketing, www.textmarketer.ie
We offer a free opt
out tool so that if
your customers want to
unsubscribe from your
messages they can
opt out
Some little extra things to
consider when sending your message...
17. Mobile marketing, www.textmarketer.ie
Some little extra things to
consider when sending your message...
Are people going to want
to receive your message
at the time you are
sending it? No one wants
to order a pizza on a
Tuesday morning
timing
18. Mobile marketing, www.textmarketer.ie
is growing and growing with popularity.
People want to receive deals and offers
by text and businesses are realising how
easy and cost effective it is to do -
so what are you waiting for!
Mobile Marketing
19. Mobile marketing, www.textmarketer.ie
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Email info@textmarketer.ie
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