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Creating a brand
by Ben Clarke
http://confirmatorystage.tumblr.com/
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Boiler room research
I wanted to look into the branding of the boiler room as I have brought some of
there products in the past and have always had an interest in the company. I have
taken images of the clothing I own looking at how the logo is transferred.
The Boiler Room is actually a club that streams live sessions across the internet,
they have been the pioneers of making live dance music accessible online. They
have gathered more momentum as a brand because the dance scene as come on
leaps and bounds over the last few years creating a bigger audience. 
I wanted to look into the Logo as I like how it is so transferable between products,
learning about this will be very helpful for me as I want to create a logo that is easily
transferable between products. I believe the logo works because of the simplicity of
it, it is simply typography inside a circle this has means the typography is very clear
and has also been designed so that it is bold, by using the simple design they have
allowed themselves the option of adjusting the logo slightly for different purposes,
for instance the T-shirt image I uploaded is a lot more interesting than the original
logo but wouldn’t be very transferable as it may not work as say a poster due to the 
amount of design. When looking at the boiler room posters I always feel the logo
stands out very boldly due to the strong typeface I think this is something I will have
to consider when coming to designing my own logo.
I also wanted to look at the boiler room branding as the type of people who buy
into the boiler room are the sort of people my brand will be intended for. I want by
brand to be aimed at 16-25 year old that are interested in wearing street wear that
holds close bonds to the music industry. I feel I will need to create clothing that is
very lively and surreal I also want the logo to be displayed very clearly like the Boiler
room have done with there T-shirt release.
Supreme research
Supreme is a Los Angles based company that was opened by Skateboarders and artists in 1994.
When looking at the Supreme logo once again I noticed how simplistic it was proving how people will
buy clothing based on it being a brand. The logo is a block colour with very clear typography on top of
it, there is very little design that has gone into it yet the company does very well, this is also helped by
the celebrity endorsement as Kate Moss, Lady Gaga and even Kermit the frog have featured on there
clothing. The block colour also helps the logo be transferred between designs as the typography will
always be very clear due to its boarder.
The clothing is designed for skate, Hip hop and punk culture although I believe its actually worn by
everyone and anyone now due to the celebrity endorsement  this shows me that my intended audience
is very broad for my company as really anyone could buy into my brand. Supreme has also worked with
Nike SB and Vans to name a few this has also helped the company gain momentum.
Generals clothing research
Generals Clothing is a company run by my friend
Sam, I felt it would very useful to research his
company as I will be conducting an interview with
Sam to get an insight into his practice.
Generals Clothing launched in 2011 and has since
gone on to expand its product range now
producing T-shirts, Polo’s, Sweatshirts and Tote
bags. I wanted to look into the way Sam had
branded the company before the interview, by
looking at his site http://
generalsclothing.bigcartel.com/ you can see how
he has used the logo in his designs
often incorporating an image for
a background this has meant the logo
is versatile and can be transferred on to numerous
products. I really like how he has used images as
backgrounds for the logo as this means he can
really promote his brand as people will be wearing
the logo this will lead to more sales. Although the
company is still in its early stages it is very clear
that the brand really has potential. the designs are
very current often linking to the music industry,
film and television this has also helped because of
the way he has used images of celebrities in his
designs, this has lead to people buying products
because of who is on it. I think this is a really good
idea although he has to be very careful about
copyright infringement.
I hope my interview with Sam can help me learn
even more about the company, I am particularly
interested in his thought process of starting the
brand as this is something I will be doing shortly. I
would also like to learn about his
printing techniques as this will help when it comes
to printing my designs. 
Interview questions
How did you start the process of creating a logo?
Who are your intended audience?
Did you consider how transferable the Logo would be?
How did you promote your brand?
What do you use to print the T-shirts?
Do you think its important to include a Logo when its possible to create brand awareness? 
Where do you see the company going in the future?
Did you do all the design work?
What do you think separates your clothing line from others? 
Did you consider how the logos colour could change?
Do you think the use of celebrities in your work has helped sales?
Have you always considered your use of colour to create separation between the logo and image?
How did you start the process of creating a logo?
To be honest I just done a number of sketches, just playing around really on Photoshop using different fonts. I
think its important to consider the composition so that you can see how you can manipulate and designs into
the logo.
Who are your intended audience?
I’d say 16-23 year olds as a lot of the designs are very current and young with the incorporation of celebrities
etc I wouldn’t say the clothing is aimed at a certain type of people l just wanted to create something very
current. 
Did you consider how transferable the Logo would be?
Yeah defiantly  I really wanted the logo to allow me to manipulate designs inside and around it, so I decided to
keep the typography very clear I didn’t want to go over the top as simplicity works, take a look at apple etc.
How did you promote your brand?
Mainly on Facebook as its very easy to connect to everyone quickly, I also handed out flyers at gigs as I hoped
this would drum up some extra business outside of Norfolk.
What do you use to print the T-shirts?
I use a heat press as the designs don’t fade as quickly like this unlike transfer paper. It did cost a fare amount
but I think its the sort of thing you need to print with that or a laser printer but they are even more expensive.
Do you think its important to include a Logo when its possible to create brand awareness? 
Yeah sure, I think its good to get the logo on as many designs as possible as when someone wears the
garment other people will ask ‘what company is that’ for instance. I also think it creates a brand identity which
is important as it helps separate my clothing from others as there are so many people out there designing
these days.
Where do you see the company going in the future?
I hope to expand it, its kind of going through a period of transition at the moment I have stopped designing so
often due to starting university but I will defiantly carry it on when I get more free time.
Did you do all the design work?
Pretty much i did get a friend to help with the logo design as he has a really good eye for that sort of stuff
other than that all the designs are my own.
What do you think separates your clothing line from others? 
Thats a tricky question as there are so many people doing the same thing as me, I’d probably say the comedy
side of my pieces as the some of the designs are not very serious. 
Did you consider how the logos colour could change?
Yep, I always wanted to keep the logo one colour so that it could be easily transferred onto different designs.
Do you think the use of celebrities in your work has helped sales?
For sure, I think a lot of people have purchased items based on who is on it as it almost advertises to others
that you like the celebrity, they also have some comedy value so i think this may help.
Interview with Sam
(Generals clothing)
How the interview helped
I feel the interview has helped me a lot, it was a really good opportunity to have a relaxed chat about
Generals Clothing. I really like how he started designing the logo by doing sketches and little
Photoshop edits, I think this is what I should do when i get to the stage as it will allow me to generate
more ideas.
I really understood when he said that there is a specific type of people who buy his clothing, I believe
this in generally true as many people don’t fit into a category so I don’t think I will categorize my
intended audience. I also agree with how he wanted his logo to be very clear and not overworked as
something that has been over designed can be almost to much.
From the conversation I have taken that it is really difficult to separate your brand from others as there
really is so much out there. so I believe I will try and create a brand without taking this into
consideration.
Harperwells is a company my lecturer showed me when starting this project, I looked at the
company to gain a greater understanding of Logos as I felt the logo was very clever. They have
used a shape which is instantly recognizable as grapes this links to the company as they sell
wines. I was also shown how the logo has be adapted for posters, for instance the second image
of this post shows how the logo could work when using bottle caps to create the circles. I feel
looking at this company has given me a greater understanding of how you need to think about
how the logo can be changed for different purposes.
Morvelo is another company I was shown when talking about my project with my lecturer, I feel this
company has created clothing that really connects to the biking community and has also created designs
like the V for Velo T-shirt which is very different from your advantage cycling jersey. They also use there logo
wherever they can often changing the typography for different items of clothing, this keeps the clothing
looking fresh and new because it isn’t just the same designs repeated.
Logo Research
I took these images whilst walking around Norwich, I wanted to
photograph multiple logos so I could think of how I will construct my
own. When looking at these images I notice that every logo is totally
differant to the others, this shows just how important branding is
because it helps you separate yourself from all the other companies
out there. When looking at the HMV logo’s I noticed how the type is
very separate from the imagery and the two are often not combined
this has made me think about if I want the two to be separate as it
may leave myself more open to adjust the logo for different purposes.  
Notes
These are some notes I have taken, I
wanted to think of companies that had
a really strong brand so i choose to
collate them together so I could choose
which of these companies I would like
to research.
Ideas for name of brand
These are my initial ideas for a name
for my brand, I actually found this a
real hard process as it so hard to think
of a name that doesn’t resemble
something else. I really like the idea of
using a lock for my logo as it is a
strong shape which I believe I could
manipulate in many ways. Now I will
start to draw locks from real life, I plan
to photograph and draw examples I
can fine.
These are just some basic sketches of possible logo’s, I still
cannot choose between the name lock and locked but I’m sure this will all com
together soon when I produce the digital designs. I liked the idea of combining the
lock into the typography as it would really give me the opportunity to produces
many different designs. I believe I now need to have a look at some Logo designers
so I can research the practices and thought processes before creating a a logo.
Drawings of potential logo's
Observational Drawings
These are some observational drawings
of different types of locks I have drawn from life. I
wanted to draw the locks from multiple angles so
that I could get an idea of I wan my logo to look. I
have drawn 3D images and also flat images. I
really like the idea of the 3D lock as I feel I could
work imagery into it. I plan to keep drawing locks
for the next couple of weeks so I can collate my
designs together and deicide on a final design.
How the logo can be adapted
This is a page I created when brainstorming
ideas of how the logo could be adapted
for different purposes. I am currently hoping to
design 3 logos that all link to each other that
can be transferred onto products.
Castle visit part 1
Coming up are a series of images that I have
taken during a visit to the castle museum in
Norwich, I wanted to capture images of the
locks around the building I also felt that the
dungeon section of the castle would supply
me with lots of old locks. 
Pt2
These are a series of images of a few
prison posters in the castle museum ,
when passing the sign I noticed the key
hole within the O this is something I had
been doing when creating my
typography. I believe seeing something
like this through my own eyes has
helped me rather than just looking at
images of locks on the internet. Finding
this showed me that I am really on the
right track. 
I then noticed the use of keys, this is
something I havent looked into
or incorporated into my designs but I
feel that the inclusion of the keys in my
logo may help as it will give it another
dimension to the design, I may include
keys into my typography as it will make
the type look more interesting and also
give it another element of design.
I will create more logos with the
inclusion of keys next I will also look
into using chains in my designs as they
are very much linked to the
prison environment.  
Whilst at the museum I noticed the variety of locks on doors so I choose to take images of them so
I could look into using different types of locks. I also looked at key holes as this is going to be
something that will be included in many of my designs. 
I feel the trip to the castle was an unlikely success as I didn’t expect to find as much as I did when
attending the visit.
Pt3
Logo drawings
These are a few pages I have been working on recently, I have experiment with numerous types of typography
which I feel are really starting to come together I believe I will be able to edit  a few digitally and get good results
that will help give me more of an idea. I have also drawn two padlocks from life which I am extremely happy with, I
think these drawings are exactly what I need to keep producing so that when it comes to selecting a final design I
will have choice. I will now digitally adjust the locks digitally, I intend to include an image within the lock so that I
can include my photography skills in this project.
These are some digital designs I have created, I’m really happy with the start of this
process as I believe I have already created a design which has potential. I believe the
first image is a lot more stronger and I can really see this sort of logo being
transferable and also adapted for different purposes e.g. T-shirt  poster. I’m not very
happy with the second image but its  a start I’m not very happy with the image I have
chosen but I believe I could include an image that would work well. To create these
designs I selected only the drawn lines from my drawing, I then imported the image
into adobe Photoshop where I have placed an image within the logo by using the
opacity tool and also a selection tool.
Photoshop edits
Alex MertoEffin Typeface 
This is the work of New York based graphic designer Alex
Merto, I randomly found this guy on a blog and thought he
would be very useful when it comes to designing my
typography. I found the typeface really amusing it reminded
me of drawing people done at high school due to its childish
nature. I feel the typeface is really interesting as there is a
story behind every letter and they are all very different from
each other. Alex uses Adobe Illustrator to create his designs
this is a program I plan on using to design my typography as
it will allow me to personalize my typeface more in-
depth than what I could achieve using Adobe Photoshop  
There is a real cartoon nature to the designs due to the
personality each letter has. I would really like to design a
typeface which is a visually interesting as this.
Rob Clarke is a London based typographer who has worked with companies like Rowntrees, Tetleys,
Currys and many more, his client list really is very impressive. I came across Rob when looking into logo
designers and I felt he would be a perfect person to research as he has worked for so many companies
that are all ver different. The first thing I noticed about his work is that it’s extremely clinical, all curves are
perfect and all the type is readable. When looking into his working practice I discovered he works very
much like I am doing currently as he does lots of rough drawings that are later adapted using Adobe
Illustrator, this made me feel confident that I am on the right track. He also does lots of research into the
companies history before even picking up a pen, which I believe is a very good tactic as it allows him to
shape his ideas around the companies history. When reading that he uses illustrator I thought it would be a
good idea for me to do my designs on the program as this will be a lot more clinical than using Photoshop
like I have in the past. He states that his biggest inspiration is Eric Spiekermann who I will look into at a
later date.
Rob Clarke
I came across the design company Musa Work lab on Behance, I was particularly interested in the combination of
colours as this is something I need to think about when creating my brand as I wouldn’t want the colours to clash
but instead compliment each other like they do in this piece, I like how patterns and shapes separate themselves
from one another and have a real design element. The patterns have made me start thinking about the inclusion of
patterns in my work, for instance I would like to create patterns for my T-shirts and poster designs as I have
already decided to keep the my logo fairly minimalistic as I dont want it to look over worked although I could
include pattern inside the logo for other purposes. I find the typography really interesting also as much of it
appear warped this is something I will look into when designing my type as I would like to create something
original.
Musa Work Lab
Digital typography design
These are some digital designs that I have created from my drawings. I am really happy
with the first 4 images as they look as if I can adjust them for different purposes by
changing the imagery, for these typefaces I have scanned the original drawing in then
placed an image behind the text, then I have changed the opacity so the rest is more
transparent. The image I used was of multiple chains as I felt this would connect well to
my logo which will be a lock. I have then used different filter effects which have created
patterns from the image. I feel the research i have undertaken has really helped shape my
ideas as I am now starting to design interesting typefaces which I dont think would be
as successful without looking at people like Rob Clarke. I then moved onto another design
I had done which I have change the colours and also included patterns into the piece I am
not as happy with the edits as I think the original is much stronger, I will now continue
drawing and then editing digitally as I feel its a really good way to generate work.                                          
The first image of this post are my
notes from a group discussion, we
talked about how the typography could
include things like chains and keys
which I really liked the idea of. I also
asked if they liked the name ‘lock or
‘locked’ they chose that lock would be
a better name as it is short and slick it
would also give be the opportunity to
have a real focus on each letter. The
posts below are scans of my drawing
that I created after the session, I really
like the idea of including  a key rather
than a lock in the typeface as I will
already have a lock as a logo so the
key would be fitting when presented
with each other. I will continue to carry
on drawing whilst producing digital
edits. 
Group session & Inspired typography
These are some digital designs I have created using Photoshop, I have used my
own drawings as a template which I have adjusted using a variety
of techniques. 
For the first set of images I have used a pattern within the text as this was
something I had talked about in a discusion with my peers and also had been
inspired to do when looking at the musa work lab designs, I believe the
inclusion of the pattern gives the design a different dynamic but I’m unsure of
how transferable the text would be as it wont necessarily work on certain
products due to the use of 2 colours this has made me think about using a
block colour so that the text would be very clear regardless of its purpose.
The next designs are once again from my own drawings, I really like this idea as
I wouldn’t have to include a logo above due to the inclusion of the lock in
the typography  I think this is something to look at but I am fairly set on  
designing a logo and typography that are connected with each other. I have
used a warp tool to achieve the different shapes and angles, this is something I
will use again as it a really handy tool when trying to subtlety adjust images. 
The final set of designs are not my favorite but I did like the idea of using a large
L with the rest of the type included within the L shape. I like how the warp tool
has allowed me to warp the type, for instance the L in one of the edits looks like
a elfs foot which wasn’t deliberate  I woud like to carry on with these types of
digital designs as I feel my ideas are becoming more clear and I’m getting closer
to the final Logo. I have now come to the conclusion I will defiantly be going
with the name Lock rather than Locked as I just feel the logo will work better as
the text will not over shadow the lock design.
1. 3.
2.
This is an animated gif I have created, this is exactly
the sort of things I want to create to advertise my
brand as the use of bright bold  flashing colours  
create something that is visually interesting. Creating
this has made me think about creating a short promo
video for my brand if I get the time as I really like
making videos which I haven’t been able to do
recently so I thinks its certainly something to look
into.
Go to my blog to view the gif in
action
These are some type faces I have downloaded from dafont which has a wide range of different typefaces, I wanted to
download the typefaces as I felt I may be able to adjust the typeface to include my own designs. I also felt that the
typefaces were very clinical, this is something I feel is very important as I want my logo to look profesional. I will now
adjust the text and see where it get me.
Text
Typography experiment
This is my favorite typography design as I think it would
work very well on clothing and would be very
transferable between products, I also think the typeface
doesn't over shadow the logo. I really like how the key
works in the logo as I will connect to the lock, it
also appears very clinical and the design is very bold
and would become instantly recognizable. I think the
text works very well in black and I have came to the
conclusion that black would be the best colour for my
logo as it will stand out against the majority of colours I
will use for the background. I am going to continue  the
key as I really think it works. After looking at the designs
of Rob Clarks Typography I was inspired to create
something that is very clear but also clearly look
designed not just some font found from microsoft word I
will now carry on with more experiments as I would like
to produce a lot of designs to choose from at a later
date. I downloaded the font from Dafont which I later
edited the font is called ‘rainfall’.
This is a design I have created as an experiment, I really like this piece of design I feel it could really work on a T-
shirt because of the three dimensional shape. After creating this design I felt that the 3-d lock wont be easily transferable
between products, i also think a flat image will connect to the typography I plan to use. But I am extremely happy with
this design and I will defiantly consider using it on a product my brand will produce. Although I do feel like the text
doesn’t connect to the logo I feel I will have to create a new design that will match the font as I have decided to use the
font used for this edit for my final.
This is another design similar to an earlier one,
this time I have used a different typeface that I
downloaded from the internet. I also really like
this design as it looks interesting although I
think it lacks the boldness of my last edit. I think
I have really found something with the use of the
key thats been incorporated into the O, and I
am going to continue experimenting with this
idea until I have enough designs to choose
from.
These are some more designs I have created, for the
first three images I have included the same key
design as previously. I really like these designs  as
the typeface is very clear and I could see it working
well as a logo. To create the designs I have also
used a warp tool which allowed me to move certain
parts of the logo around. For the 2nd and 3rd edits I
copied the first layer designed then pasted it again
this time placing it behind the text this created the
effect which I really like as the logo now looks as if
its casting a shadow. The forth edit comes from a
font I downloaded called passion I really liked this
typeface as the letters are very thin, I also like the
use of curves. But I do not think this will work as a
logo it isn’t bold enough although I think the design
is nice I don’t feel like it would stand out enough
compared to some of my previous edits. 
To start the screen printing process I printed out one of my typography designs to use as a
template. I really think the design would work on a T-shirt or bag so I am now experimenting
with transferring these designs on to fabrics so I can get an idea of what the logo looks like on
something physical.
This is an image of the final template, it was tricker than I thought it would be to cut out the design due to
the amount of curves but I was really happy with this template as this was my first time ever doing screen
printing.
This is an image of the template on my print screen  this gives you an idea of the materials I was
working with. As you can see I am printing onto fabric, I brought myself 2 metres of calico so I could do
many experiments over the next month. The next process was getting the final print this meant applying
paint above the material I then pushed the paint into the gaps to achieve the prints.
Screen Printing
This is my first outcome, I am really happy with this as it was my first go. I really think the
logo works on fabric and after achieving this print I decided I have found my final
typography design as this design is my favorite design to date and I really think it will
work with the inclusion of the lock above.
Here is an image of all the prints I got from my template I will scan my favorites in at a
later date.
This is another template that I have created, I have used the same process as
before as it worked so well last time. 
This was my first outcome, I found this design a lot harder to print onto as I  could
not get all the paint to fill the shape, everytime I pulled the fabric away from the
template I was losing colour which annoyed me as I wanted a block coloured
shape.
his is a logo design I have created on Photoshop, I
wanted to create another logo as I wanted to make
something very flat and contains only one block
colour as previously I was working with a 3D
design. To create the lock I used a variety
of different shapes on Photoshop, I used the square
tool to create the box and part of the key hole and
then I used a circle tool to create the curve and
circle for the key hole. I’m really happy with this
design and I believe it will work when presented
with the typography I have already designed.
I created these experiments to show
how easy it would be to change the
colour of my logo for different purposes,
as you can see the logo works in a
variety of different colours. I believe this
logo is a lot more stronger than my
previous edits as it will be much easy
to transfer between products and it just
seems to work better as a logo.
Logo design
This is a possible final design I have created for my
logo, I am extremely happy with this design as I
have already seen what it looks like when printed
onto fabric so I know it will work well on a variety
of different purposes.  I really like the strong link
between the lock and the text I think this has been
translated through the use of the key, I also think
the simplicity works this has been proven with
popular brands such as Nike and I strongly believe
a logo needs to look minimalistic as an over
worked piece of design can become confusing.
I am extremely happy with this design and I feel like
I have already created something that looks
professional and would really suit my brand I will
more than likely continue to design more logo’s for
another couple of weeks so that I have a lot of final
designs to choose from I will also be able to ask for
peoples opinions when I go back to college.
Possible final logo
Many brands use a screen print technique to transfer there
designs onto fabric products, many companies use
this technique due to cost, it is very cheap to use the silk
screen when compared to a laser printer. There are many other
pro’s to this technique firstly it allows you to create limited
edition T-shirts  this is something many people buy into
because they believe they are getting something that is very
individual this allows the seller to charge more as there has
been more of a design element  for instance the two image I
have included are both created by using a screen print. The
first image is of a Boiler Room T-shirt designed by Emma
Sheriden The T-shirt was on sale for 30£ which is a massive
increase in money compared to some of there other products
which are genuinely on sale for 15-20£ the company can justify
doing this by making the T-shirt limited for instance this T-shirt
was limited to 200. The second image I have included is of a T-
shirt designed by Simeon Farrar this is another prime example
the high price designers can sell screen printed garments, this
tshirt was on sale for 50£ because of the print technique used
this makes a buyer feel like there has effort and time put into
there T-shirt than say buying a Nike design which has been
printed using a laser printer. There are some cons to using a
screen print, firstly its very hard to print a intricate design  as
the templates are tricky to make. Secondly  its very time
consuming and doesn’t allow you to print 100’s of the same
design due to the the templates eventually getting damaged .
There is a lot more wastage compared to using a machine to
print the designs as a machine can create something more
clinical. 
Screen printing research
This is one of my screen prints, I was extremely happy with this design as the paint has filled the entire area. 
This is one of my design, this is what I believe could be my final typeface design I like the inclusion
of the circle in the O, to create the circle I had to lay down the circle on the print screen so that ink
wasn’t printed upon it.
I am really happy with the combination of the lock and the typeface I think they fit each other very well
although I would when it comes to doing my final print I would include the circle within the O other than that I
wouldn’t change anything. 
This is my lock design, this was actually very tricky as the placement of the curved shape has to placed
perfectly on the logo or the sides wouldn’t match. 
Scans
SCANNING EXPERIMENTS
These are some experiments I have done using my scanner, I felt it would be a good idea as I was
already scanning the prints at the time, I was hoping to get some good results that really warped the
text, as I have been warping text digitally I felt it would be good to do something more physical
and unpredictable. I’m not very happy with the results although there is the odd letter which would be
nice to mess around with on Photoshop.
I’m looking at Michael as I i wanted to explore the work
of an established Logo designer as this may be able to
help me with my current logo designs as I want to
create something that looks Professional.
I started by looking into his work for Aus Music a record
label whom I have purchased music from in the past,
Place has created the companies logo which I really like
due to its clever use of shape as the lettering isn’t to
obvious but obvious enough to make out so it requires
the viewer to examine the logo which he has designed
using Adobe Photoshop a program which I have been
using to create my designs.
I have also included imagery with the logo transferred
onto products which Michael has taken himself, I really
like that he has done to this effort for the company as
the image show of his logo in its best light as it looks
great on a vinyl, this is something I need to take into
consideration in my work as the logo needs to work on
the product in question, which in my case case will be
clothing. On one of the close up images I have included
of a vinyl you can see how he has placed the barcode
within the logo which is a really clever use of space.
I also looked at his branding for Close, the logo design
for this is very simplistic, I really like the type of typeface
used as it is very sophisticated which work well for such
a Professional company like this. I have also included an
image that Michael has taken for the advertisement
campaign he has used imagery which he has taken
himself of two woman hugging which links to the
companies mane Close. I would like my designs to
involve this amount of my own photography as I really
think photography is a great asset for a designer to
have. 
I have also included another image of a vinyl cover that
Place has designed, I really liked the amount of design
which has gone into this piece and I admire this piece of
design as I aim to go into design work which is based
around the music industry. As you can see the way the
imagery on the vinyl’s inside cover links to the imagery
used used on the the outer casing as when pulled out
this creates a psychedelic shape, I’m really interested in
these types of designs as it makes the vinyl feel more
worth buying because you know a lo of work has gone
into the designs.
I hope to be able to incorporate what I have learnt from
Place’ designs into my own brand as I like how
his approach to design incorporates element of his
photography skills. I would also like to take what I have
learnt from his logo designs as I now know that I will
need to put my logo onto clothing and other products to
see how well it works.
Michael C. Place
When looking into my target audience I looked at the sort of clothing I would buy this
would help me know who would be buying my brand I would have gone into the
stores and photographed examples but I did ask for permission of one of the stores
managers but they kindly refused. I also looked it what interests me as I’m sure my
brand does reflect a certain sense of myself as the designs I produce have to be to
my taste. One of my main interests is music, I listen to a lot of house music which
has always been a the type of music linked  with bright colours
and psychedelic imagery as it is dance music. So I decided I wanted to include
imagery and design that reflect this I have done this my using bright colours in my
designs that have a euphoric feeling and I will continue to create bold designs that
have very bright colours and I plan to to create a advertisement video which will
probably show of my influences in more of a visual form as it is very hard to explain
through words. I believe that I am aiming for 18-25 years old who wear street wear,
even though this is very broad I believe my advertisement campaign will really reflect
my brand through the use of music and imagery used. I believe my promotional
designs e.g. posters will also reflect my brand as I am really influenced by a lot of gig
posters as they are genuinely very bold.
As I find it so hard to generalize a group of people I thought it would be a good idea
to look at what sort of clothing stores would stock my clothing, I felt my clothing i
best suited to stores like Dogfish, Seven Wolves and Phillip Brown which is high end
streetwear wear fashion meaning it is fairly pricey but not over the top. The sort of
people that shop at these stores are 18- 30 year olds which i exactly the sort of
people I am aiming at. I think these companies are very suitable as they stock
clothing very similar to mine for instance Shhh collective has very much the same
target audience and has recently been stocked in Dogfish proving my clothing would
fit in with there fashion lines. The Shhh collective also host club nights which is
something I would look into as my design are influenced mainly by music and I
regularly DJ in my free time.
I have decided to research Nike as I have been looking at them a lot whilst doing my research paper, I
really wanted to look at Nike and there advertisement campaigns as Nike are second to none on this
front due to there use of celebrity endorsements to name a few Lebron James, Tiger
Woods, Michael Jordan, Cristiano Ronaldo to name just a few. Although I cannot compete with the likes
of Nike I wanted to look at how there advertisement campaign so strong I believe it is done through
a combination of imagery and text, as slogans like ‘Just do it’ are combined with a powerful looking
image of a sportsman, this is meant to make the buyer think that Nike are the best because the best
sportsman wear the it. 
I also wanted to look at the Nike logo as it is one of the most recognizable logos all around the world and
is a mega brand that caters for all sorts of different purposes. What I find so good about nike is how the
logo is so transferable between products as it can be transferred between all clothing the brand
produces. I also like how nike adjust the ticks colour and pattern for different products as it keeps the
brand looking new whilst still keeping its classical shape. I am also interested in how the original logo
had ‘nike’ written above the tick as this was later dropped as the swoosh tick became so recognizable 
this is something I am looking into with my own logo as I would be able to separate the text from the
lock once the brand becomes well known.
I will now try to create advertisement that is just as interesting as nikes without the cost, I will try to do
this through creating imagery that is vibrant   and clinical.
When combining colors it is always important for a designer to consider what colours compliment
each other as for instance with my logo I considered using a different colour for the text and logo so
that each color is complimented. It is also wise to think bout using a colour which is easily
transferable as for poster purposes there will need to be separation between the text and backing
image so tat information is very clear. I really wanted to look into the use of colour in more depth as I
when coming to create my designs I am constantly analyzing the colours I have used.  I feel it is
always important to consider what sort of tones you are using as to much vibrance may not
compliment another colour that is very dark. Whilst creating my new designs I
will continue to analyse my use of colour throughout.
Research into colour
This is an edit to show how the logo could be
manipulated for different purposes, I think this specific
logo could work on a T-shirt for instance. I have used
my own photography in this piece, the photo is a
colour infrared image taken with a film camera,
I wanted to include my own photography in my work
as I really like how Micheal C. Place used his own
imagery as it makes his designs more personal. I
really like the colours in the image as they are very
bold and compliment each other, there is also a wide
variety of tone in the image. I have always thought the
image would work even when cropped which I think it
has. I am now seriously thinking of using this image
on something for my final show so I can show how
adaptable my logo is.
These are some more experiments of the same font I have
been using recently as I felt it would be good to see what
the logo would look like when presented at different angles
which is defiantly something to consider. I also think I
could use some of these edits for promotional purposes.  I
also have included a variety of warped images, this was
my final attempt at seeing if I could improve the original
design which I don't think I have but I do think I have
created some other interesting designs that I am thinking
of using in my promotional video which I am currently
considering creating for my final show.
These are some final edits, I wanted to manipulated the
lock part of my logo one more time just to see it the
final design could be improved by adjusting its angle
which i don’t think it has but I do believe some of these
edits are very interesting and could be used for other
purposes very much like the last set of typefaces I
designed. I have also created edits that have a textural
feel to them which I really like as it gives my logo more
of a design element but I do believe this will make the
logo less transferable and adaptable as the shape will
be more complex than a flat logo. I believe these sort
of designs would be perfect for video purposes so I
have no decided I will create a short 30 second video
to advertise my brand which will include a wide variety
of my edits to show how the logo has gone through
this design process. I also believe some of these edits
could work for one off designs e.g. tshirts posters as
the brand identity will still be shown
I wanted to show how my logo can be transferred between products and have different designs within
the logo as I believe this will keep the brand looking very fresh with every release as I don’t want to
simply use the same design over and over as that feels very lazy and unimaginative.
As you can see I have transferred the logo onto a bag and T-shirt as these will eb the sort of products my
brand will release first due to the low cost of plain T-shirts and tote bags.  I am really happy about my
logo design now I have seen it on a product as it gives me some indication of what physical products will
look like. I think the logo will be very adjustable and this will be seen in the final show as I am really going
to show of the logo through posters, clothing and a video presentation. Although I will probably not
actually print digital designs for the final show due to the cost, I do intend to do a number of screen
prints of my logo onto T-shirts whilst also presenting the digital designs aside them.
How my logo can be adjusted and transferred between products
Whilst at the transport museum I felt it would be important to look at the poster designs as there
was such a vast amount that spread over decades. The research will hopefully help me with my
own poster designs as I will need to consider composition, colour and many more factors.
Constant by Francesco Binaggia 2012
I was interested in this design due to its
minimalistic nature, I liked this because
there was no distraction from the point the
poster is trying to make, this type of design
would work well to advertise my brand as
my logo would be the main vocal point of
the piece so this is something to consider. 
London transport museum
Two centuries of Underground by Sushee Kim 2012
I found this piece interesting due to the layering of
images I felt this represented the chaotic nature of the
underground due to the amount going on. I like how the
text is separate from the image as the background
wouldn’t support the text this is something I will be
considering as I feel the imagery used in the design
needs to highlight text rather than hide it.
The tube of time by Zishi Han 2012
I found this design very interesting due to the
imagery used I like how through using layering the
designer has created a visually engaging design,
this piece has been created from
many different images as it displays different parts
of the underground in a 360 display. I really like this  
designs as the colour use create separation in the
circles, the design also translates the underground
logo to me through the use of circles. I think when
coming to create my design I will really have to
consider how colours compliment each other as my
choice of image and colour of my text will need to
contrast each other yet still keep a bond.
Order amidst chaos by Thomas Radclyffe
I think this design was one of my favorite posters from
the day as I really liked how the drawings have been
cropped to create shapes that have a kaleidoscope type
of effect on the image, I think the designs also match the
title of the piece ‘Order Amidst Chaos’
the chaotic nature of the design still seems premeditated
as you can tell the placement has been thought out as
the use of lines creates patterns and separation in the
image. I will look to create design that are just as visually
engaging as this piece I may even experiment with
cropping images and creating shapes for my poster but I
will see how the process goes.
During my trip to the London transport museum I wanted
to capture as many differant types of the underground logo
so that I could see how it has been changed and adapted.
I have always really liked the London underground logo as
it is very clear due to the use of a rectangle within the
circle, also the type always stands out due to the use of
colours used, this is obviously something that
was really considered when creating the logo as people
will need to know what station they are on or going to
quickly. I found I vast amount of designs that really varied,
if you take a look at the the bottom 3 logos you can clearly
tell they are old as they look very traditional due to the
fonts used and subtle colour. There is clearly some
contrast between the modern designs as the newer
designs will be a lot more open to change as Londoners
now have the underground logos structure burnt into there
brains, this allows the designers to be more creative with
there designs as they are so recognisable  this is
something I am really considering with my own designs as
I don’t want to used the same logo forever as I want to
keep my designs looking fresh with every release yet still
have a clear link to the original logo. I feel my logo is
already very adjustable I would be able to experiment with
angles and different fonts as long as the designs still have
a clear link. I think this trip has really helped me with  my
own designs as seeing the logo so many
times throughout the day really made me think about my
own designs and how I will be able to adjust them in the
future.
Underground logo
These are some edits I have created to show how my logo could
be transferred onto other products. When researching brands I noticed how
many were quick to tap in to giving away free stuff which advertises your brand
e.g. stickers, pens etc this is a really good way of keeping the buyer happy as
everyone like free stuff. Its also very good for getting your brand noticed as
people will ask ‘where did you get that’ especially  when its
something different like sweets or a mix-tape. 
So I have transferred my designs onto these types of products to get a clear idea
of how the logo could still work when positioned differently  I have
even separated the text and logo for instance on my pen design. I believe this is
the strongest design I have created as it looks very professional and I would be
very happy with receiving this as an extra. I have also also transferred my logo
onto envelops as I wanted to create packaging for my clothing which displays
my brand, I do like this edit but I do think it would be good to create a really bold
and colorful piece of packaging as I have never received something in an out of
the ordinary style. I have also transferred the logo onto a book this is an example
of how a catalog would look. I have also put my logo onto an image of sweets as
I think sweets are one of the best things to receive for free. 
Logo on other products
After attending the London transport museum I was really
inspired by  there logo so I have chosen to undertake some
additional research using the internet. When looking at the
design I had seen at the exhibition I came across a book
made up of artists takes on the London underground logo
which I now understand is named Roundel, London transport
museum commissioned 100 artist, some well know, some up
and coming to create there own designs. I really liked the idea
of this as these artist have created original design that have
a humours side for instance I have included an image of a
person with a blue pen between there teeth, this image is very
simplistic yet very imaginative and I rather liked the design by
Harold Offeh.
The other designs that interested me was the toast image as
it felt typically british which is exactly what
the London underground is. Another image I came across
was of was a naked painting of a lady where her private areas
are covered by the underground logo with the caption ‘we’ve
got you covered’ this is another humours image which was
my main attraction to the 100 designs as there isn’t a sense
of seriousness of these designs. 
I think the exhibition has really helped me as I now
understand what makes a great logo that can stand the test
of time. 
Additional London research
Research into free giveaways
I really wanted to look into the types of free products that get given away with certain items of clothing,
firstly I came across the Cobra Shop whom I’ve purchased clothes from before, which
were accompanied  by lots of stickers. Each sticker had the name of the company on it which is clearly a
good idea as people will see the stickers and know where they have came from, stickers are always a
good freebee as it usually makes me reminisce of getting stickers in comic books when i was younger.
The second thing I came onto was Tote bags this is something I have receive free from forty ounce
clothing, I think totes are a brilliant idea as you will be walking around showing off my brand so even
though there is an obvious cost to this but it can result in more buyers. The 3rd thing I came onto was
mixtape this is something that I have only seen Forty Ounce clothing do and its actually a really creative
way of selling a scene to people rather than just clothing as the mix tape gives an insight into the type of
music people who are wearing my brand are listening to. I think a mixtape would be a good idea for me
as I am really interested in music and I think my passion would be translated through the mix tape. The
last thing I looked at was keychains another small gift people are happy to receive as many people
collect key chains, for instance these adidas boxing gloves used to be very popular and Nike also
introduced a similar idea but with shoe key chains. I think I should really consider putting my logo on
more products like these at is a really good way to spread my brand around in a creative form.
Poster design
This is a poster design I have created using Adobe Photoshop, the purpose of this poster
is advertisement so I wanted my logo to be centre of attention as I want to generate more brand
awareness. I have took inspiration from my trip to the transport museum as I looked at many posters
which were very visually engaging, I took my composition from one design that interested me impaticular
which was Constant by Francesco Binaggia as the simplistic shape was placed in the centre and was
very much the vocal point, so I have decided to make my logo stand out by placing it in the centre. To
create the background image I used one of my own photos which was of a a sunset but I have now
cropped the image to only contain the yellow sky. I have then used a line tool to create the waved
pattern, I have also used a colour to fill in certain gaps created by the lines. I am Really happy with this
background image and I think I could defiantly use it again perhaps with a better backing image, but as
this is only an experiment I wanted to continue with the process. I then placed my logo design in the
centre of the poster as I felt the logo is very centrally positioned, I also included a few keys within the
corners to add to the design even though I am unsure about these as they feel a little out of place. I have
also included a bit of additional information below the logo to inform people what the brand is selling. I’m
not particularly happy with this design as it isn’t very clinical I also dont think the pattern goes with the
background image, but its a start I will now research into some poster designers to gain a little bit more
of information about placement of text and images.
Recent tutorial
During my tutorial me and my lecturer discussed the possibility of separating the text and the lock
image of my logo, this is something that if done will need to be done very well although currently I do
think the text has a very strong link to the logo so it could be recognizable. All of this reminded me of
when Nike dropped the text from there logo as the tick was so universally well known. I do feel that
when looking at the logo that the text is a little unnecessary and could ever be removed or made
smaller. We also thought that the use of the key in the o was a good idea but I felt I could experiment
further with this so I will now be going back to refine my logo and hopefully I will have a final design
sorted. 
These are four keys I have designed using Adobe
Illustrator, I haven’t really used the program in the
past but I felt illustrator would be a better program
for intricate designs like these. I am actually really
happy that I chose to go back and refine my designs
as I feel these designs are actually stronger than the
previous design. I was previously very focused on
the traditional looking key but I really wanted to use
a modern day design as I felt the other typeface
designs could be confused with other letters, for
instance my friend said he could see an E in my
previous designs although he could tell the word
was lock something was being lost in translation. So
I have included 2 designs using a modern key I
prefer the design with the small circle as it looks
very professional and looks exactly like a key I will
have to see how these designs will look
when incorporated with other text to really make my
decision.
These are two more designs I have created
I am not very pleased with these designs as
they look like a P or a q so I will not
consider them but I thought I would include
them as now I know that I will not use this
type of design again as the length of the
key is way to much and seems distant from
the typeface.
I have chosen to incorporate the key designs
into the typeface as I didn’t think I would have
a clear idea which design to go for until I saw
them used as typography. I am really drawn to
the bottom design as it looks very clinical, I
also believe it will not be confused with other
letters and connects well to the rest of the
typeface, I will now combine the typeface with
the lock part of my logo and will conduct a
survey between my peers to discuss which
typeface I should use. 
Typeface design
These are some more key designs I created, I am not particularly happy with any of them as
I think they look way to simplistic compared to my other designs but I felt I should
include these designs as I can now see what I want to design clearly in my head.
These designs are some further experiments I have played around with placement of text by
placing designs inside and around the lock. I have also looked at the size of my text as I feel it that
I need to make sure the typeface doesn’t overshadow the lock part of the logo. Through creating
these experiments I can now say that I want the text to be placed underneath the lock as I feel this
is the best position. I am also becoming really fond of the typeface with the more modern key but I
am going to now make three final designs from the edits I have already created and conduct a
survey to see what peoples views are. 
More edits
These are my final 3 logo designs, I wanted to present them together so that I could get
a clear idea of which one is the strongest.
I conducted a survey to find out other people’s opinions on the logo as I really wanted
to know if the typeface was clear and the logo and font used combine together. As you
can see by the results that the majority of my peers chose the middle image, this is very
promising as I personally had felt this design was the strongest. I then asked people
there reason for choosing the image, many of them said that the type of key used
worked well and was very clear and there was no confusion between the O and another
letter. They also said that the key design looked more clinical than the others as they
said they could see the typeface being separated from the lock image for certain
purposes, this was my favourite comment as I now know I can separate the two and
there will still be a sense of brand identity in the typeface alone. I then asked why they
didn’t choose the other designs, they said because the O had characteristics of a E or a
q this is defiantly true even though they did say they all were clear, I believe looking at
Michel C. Place has really helped me with creating  logo which is very clinical I am also
very happy with the amount of design that has gone into the typeface as I have used
only my own design like Place. I have now decided I will be using this logo, I will not go
back and refine it any more as that would be uneeded. I think I will look into separating
the typeface and lock for design purposes e.g. Clothing posters as the branding will still
be very clear.
Final 3 possible designs
These are some design I have created to
show how my logo can be transferable
between products, I have already
created similar edits with my previous logos
which went very well and I believe they have
on this occasion also. This time I have
chose to focus on some of the smaller
things that go into branding for example I
have created the design for the tag which
will contain the price of the item in question
on the other side. I actually really think the
design works on the tag as it has a clear
contrast between the white tag and my
logo. I also created my design for a hanger I
have this time separated the lock from the
typography as I felt the type was a
little unneeded due to the name being the
same as the image, I really like the idea
of separating the two where I can as this will
allow me more freedom with my designs.
I have once again put my logo onto a book
which will contain all clothing from the
current range, I have kept the cover very
minimal as I want the book to only display
my brands logo. I have also used an image
of a hat which I have placed my logo upon
this gives you some indication into the types
of clothing I will stock, I have
again separated the logo from the type as I
felt the design worked better this way.
These are some more designs I have created using Adobe Photoshop, I wanted
to continue with transferring my logo between different types of items as this will allow me to select my
final designs that I will display so people can see how adjustable the logo is as that is the main point, I
have learnt that I need to show how the logo is transferable and adaptable rather than create fantastic
designs to feature on the clothing. 
The first design came from a previous edit I had created as I used the image before and really liked it so I
felt it would be a good idea to incorporate it into the new one, I plan for this design to feature on a T-
shirt as I believe it would be a very striking image.
The second Image is of a design for a jumper, I was experimenting with the placement of my logo on
clothing, although I am not very happy with the edit I think the designs would work if it was sewn onto
the garment rather than printed. 
The 3rd design is a design for a pen which would be a free giveaway, I think a pen is a really good gift
to receive as it has a purpose rather than stickers, I also think this design is one of my favorites as I like
how I have separated the lock and typography and they still feel very linked.
The fourth design is for a carrier bag, I felt it was important to look into bags as for instance people
actually like to keep carrier bags that have a nice design as I have known people to keep bags from
Dogfish, Harrods and Selfridges because of there designs.
The fifth design is my favorite design of this series as I think it looks really professional and could easily
be sold. I really like using the typeface separate from the lock as I feel the lock is unneeded on a bag as
it is much better to display the name of your brand as people will then know where you have got the item
from. After creating the design it made want to use it again perhaps on a T-shirt which I will more
than likely do in the future. 
The first design is of a edit I have created, I really like using my own
photography with my designs as I think it gives the logo another
element of design. I will continue with more edits like this as I think the
are visually engaging and could be transfered onto products easily.
The second design is for a bag, I was mainly experimenting with the
placement of my logo on this occasion. I think the design would work
perhaps sewn rather than printed. 
The 3rd design is for a hat is possibly one of my favorites so far as I
have made the logo appear very subtly it isn’t to in your face like a lot of
logos that feature on hats. I plan to use this design in my final display as
I think the edit reflects the sort of items my clothing line would be
selling. 
The fourth design is another example of how the logo can be adapted,
this time rather than just using an image inside the logo I added a
border around the logo this gave the logo a three dimensional look. This
design has shown me I can adapt the logo more than I first thought as I
can now change certain parts of the design to keep it looking new. 
This is a design for a mixtape that would be a freegiveway, as my brand
is really inspired my house music I felt I could create mixes as I would
really like my clothing to be very musically driven and the mixtape
will reflect this. To create the design I have used my own image of tree
that I have used colourful lighting upon. I think this image is perfect for a
CD case as there is a certain sense of euphoria about it. I have also
used a a lot of colour of the logo so that it could stand out against the
background. I am really happy with this design and I may even create a
physical copy for the final exhibition.
Poster designs
These are some of my poster designs I have created
on Adobe Photoshop, I have included a drawing of
my flat plan which I have created  a rough layout for
when it came to designing, I wanted my logo to be
central so that it is literally centre of attention this was
inspired by Constant by Francesco Binaggia for
the London transport museum as I thought the poster
was very clear and I felt that the shape was the centre
of attention. I have tried make the logo stand out by
placing a rectangular shape behind it as the original
backing photo clashed with the logo. I have included
a made up website at the bottom of the poster so
people will know where to get our products from. I
have also included the word ‘clothing’ underneath my
logo so that people know what the brand is selling. I
am really happy with both posters but I am unsure on
which one to choose and I would still like to create
some more designs so that I have a variety to choose
from.
These are a series of poster designs for the Boiler Room, I have always liked there designs as there use of
imagery is always very interesting as it usually has good colour qualities and often psychedelic imagery. But
what I am mainly interested for my research purposes is there layout. The placement of the boiler room logo
to the left is a different approach as most poster designs are very central, The logo also feels separate from
the background image due to its placement down the side, I like how placing the logo to the side allows the
imagery to really shine through as it doesn’t have as much text upon it. What I also find good about there
designs is that the text is very clear due to the use of a block shape behind it, this allows the viewer to read
the artist name much more easily than if the text was on top of the image. I would like to perhaps use the
same sort of layout in my poster designs as I think they may work better presented like this.
Additional poster research
How my logo can be separated and still keep brand identity
I believe through creating the designs to show how my logo will be placed on certain items has proved
just how adjustable my logo can be as I have separated the text and the lock part of my logo on
many different ocaaions for practicality and design purposes. I believe both parts do
not necessarily need each other for every piece of design due to the the name of the company being
shown through the imagery of a lock, So I am now adamant I have created the final branding as the
design I am created look very professional  I now plan to create more designs that have more of a
design quality to them so I will add coloured stitching amongst other things to my design so that the T-
shirts are not so plain, this also supports the fact that my clothing will be stocked in stores like Dogfish
and Seven Wolves as there clothing has more of a design element than just printing. I will also look into
using the Key in some designs as this is another symbol I could us.
These are some designs I have created using the
typography from my logo designs, I really wanted to create
more edits using the typeface as I feel it looks great when
separated from the lock part of the logo, so I have created
numerous edits to translate how the logo will work.
The first image is off a jumper I have created, I am unsure
about this design as I feel it is a little plain for a jumper, I
would like to experiment more with imagery within the
typeface as I think this will result in a much more engaging
design. I have used the lock part of the logo on the tag
around the neck this shows how the typeface and lock can
be separated but still connect to each other.
The second design is for some socks, I felt it was necessary
to look into the more over looked products like socks. I
actually really like this design as it feels very subtle and i
could see people wearing them if the cost was low or even if
they were a free giveaway. Products like this will really help
shape the brand as it is important to look at branding the
items I produce as they will be noticed by the public.
The 3rd image is a design I have created using adobe
photoshop, after looking at my jumper design I felt it was to
plain so I have tried to tackle this issue with this design. I
have used my own photograph which was of a tree stump
with moss growing from it. I think this design would work
well on some of my products so I will now apply it to a
garment. 
The 4th image is of a T-shirt design, I have used the edit I
created earlier which I think really works and looks a lot
more interesting than the jumper design. I have also colour
coordinated the design as I have used the same green from
the moss in the tag which I think works nicely, I will defiantly
consider this for one of my final designs as I could
personally see it on a shelf in dogfish or seven wolves. 
These are some designs I have created using the key from my logo designs, I have used my own
photograph as I really liked the pattern I had captured. I wanted to use the key as I felt it was
important to look at more ways I could use the design elements of the logo design creatively. I believe
these edits show how well the logo can be broken up for one off designs like this. I believe the
bottom T-shirt works a lot better than the top as I don’t think the design works to well when blown up
to that magnitude. I am really happy with these designs as they are proving that my logo has been
well designed as I can take parts away from it, I will also look into using the key hole in some of my
other designs. When looking at these more recent designs I can see a link between my designs and
Generals clothing’s as I have used imagery within my logo which is similar to Sam’s designs so I do
feel I am on the right track.
These are some poster designs I have created, I have included the original image which I have taken
which has been cropped. For this poster I wanted text to be kept to a minimum as I wanted the logo to be
centre of attention this was inspired by my trip to the London transport museum where I saw a wide range
of posters, I really liked the posters that were kept very minimal and clear as I felt nothing was over looked
so I have placed my design centrally and have tried my best at making it stand out through my use of
colour, this is why I have included two designs with different colours used, I personally am more drawn to
the poster with the white logo as it creates a clear contrast with the background whilst the other design
seems to fit with the imagery due to the use of pink, I will leave it till a later time to deicide on the final
design, I will ask for the opinions of my peers and lecturers in the mean time. In the design I have also
included ‘clothing’ underneath as I felt it is important to show what we sell or people would have now idea
what the brand is about. I have also included a made up webpage as this is the only bit of information
people really need as they will be able to see the products on there. I feel the trip to the transport museum
has really helped me with my layout as without this research I may not have come to the conclusion to
place the logo centrally.
Poster design
Design
These are some more clothing designs I have
created, these designs are very similar to some
of my previous ones but I wanted to go back to
these designs so I created a final T-shirt or
jumper. If I’m honest I am not very happy with
these designs I don't believe they
are interesting enough designs to be able to go
on and sell except maybe the bottom Tee
which I am happy with as people do buy tshirts
just because of a its logo rather than
its quality which I have learnt through doing
research into brands like Nike. In a way I
believe these designs are a success as I am
now getting a clearer idea of what my designs
need to look like to be sold in stores such as
Dogfish, I am enjoying playing around with
the separation of my logo and its placement on
the garment as I now know the logo is
very adaptable and I have a lot
of possibilities to play around in the future.
More clothing designs
This is a quick sketch of my exhibition proposal, I hope to be able to use a laptop or
desktop to show a short video to show how my logo designs have changed throughout
the project as this will show how I have got to my final designs. I also feel a video will be
really visually engaging as I will include music, so I will need some sort of speaker, ever
built in or separate from the laptop or desktop. I will also have one of my posters
displayed as I think this will be a good way to show off one of my designs, I will place the
poster on the centre wall. I will also be including two other A3 poster which will show my
product range, this will include my clothing designs and things like tags, free giveaways
that will feature my logo to show how transferable the logo is. I will also need some form
of light so that the area is bright. 
Exhibition plan
These are some designs I have created using the keyhole
from my logo design, I felt that the key hole could be
used in some of my designs as it shows how versatile the
branding can be. 
Firstly I have applied the design to a T-shirt, I wanted to
see how the keyhole would look when used as the main
piece of branding on the T-shirt, and I personally think it
works well as it clearly connects with my logo design. I
have used the keyhole very subtly very much like how
Fred Perry place there logo on there polos. I have also
included the typeface from my logo design in the tag so
that if people didn’t know what brand the tshirt is they
would be able to see by looking at the tag. 
This is a design for a tote bag which I
am extremely happy with as the use of the keyhole has
made the tote bag look like a lock as it has a
very similar shape, which I think is very clever even
though it was not intended when I created the bag, only
when looking at the design again I noticed the
resemblance. I have once again included the brand name
on a small tag on the corner of the bag. I will certainly
include this design in my final designs as even though it
is simplistic it works extremely well.
This is another T-shirt design but this time I have made
the keyhole much more larger and placed it in the centre
of the T-shirt  The idea behind this piece was that you are
looking through the keyhole, which I really like. I have
used an image from the internet of a renaissance painting
I am again happy with the design but I am more happy
with the way I can use the keyhole in my designs as it is
very adjustable, I will continue creating more designs with
this idea.
The Keyhole
I wanted to research into Fred Perry as I think the reef is
one of the best logos around as it is sufiticated and very
clinical. Firstly I looked at how the logo is often presented
with text underneath for certain clothing and
advertisement, this is something that is a little unneeded
by now as most people assioated the reef with Fred Perry
instantly due to its immense popularity, I think this links to
my designs I have been creating as I have often chosen
when to display the text together with the lock part of my
logo purely because I prefer the look. Even in early tshirt
designs fred perry only displayed the reef as it looks a lot
more traditional without the typeface. Although they only
display the reef in designs now they always include the
fred perry name in the tags which is something I have
been doing when separating parts of my logo. The reef
has been adapted for certain designs as it has often been
widened and  also had more design put into, this keeps
the designs looking subtly different on release. Another
thing I was interested about was the placement of the
logo on there clothing as it never really varies, it is
generally placed on the left side of the body, this is clearly
one of the best places to place a logo as in the centre it
can irritate due to its weight and stitching. I will look to
take what I have learnt from my research on Fred Perry
into my own designs as I plan to create some more subtal
design as I believe simple is often best. 
Fred Perry research
These are some further designs I have created,
Firstly I have applied the logo to a bag in this
edit I am trying to show how I can use the
logo subtly as people wont see the logo whilst
its on someones back. I’m not to keen on the
actual design but I feel the logo placement
works well. I have also designed a T-shirt which I
have kept very plain, only using the Lock part of
my logo on the outside of the garment, I really
like presenting the logo without the type where I
can as sometimes the text is unessarcary due to
the word being the same as the imagery. I feel
my research into Fred Perry has helped me with
this design as Fred Perry tend to only use the
reef on there clothing. The way I have used the
lock mirrors fred perry and I feel the designs are
a little more sufisicated now.  I have also
designed a business card which has
all relevant information about the company, I
have included our Facebook and Twitter
address. I wanted this design to be very clear so
that everything was easily readable this is why I
haven’t over designed the piece, I
am extremely happy with this design and I am
considering using it in my final show.
Subtle ways my logo can
be used on my products
HOLD UP
I have just had my latest tutorial with my lecturer, I showed her my current designs which she thought were very well
designed but still needed refining this is due to the amount that is going on in my logo. We looked at my typography I
had been using and even though we were both really happy with the design she felt that the key was unnecessary
due to the amount of things already going on. Although I have already started creating what I thought would be my
final designs I will now go back and refine my logo (hopefully for the last time) I don’t feel annoyed about going back
and creating more designs as I understand logos can take year to get right and its nice to know with every step my
logo is improving so going back and refining the design will hopefully result in a better final logo. 
This is my final logo design, I had not anticipated creating another
design as I was very happy with my previous logo but after a chat
with my tutor we decided there was far to much going on in the
previous design as the text felt like it could be a logo itself due to
the inclusion of the key in the typography. So myself and my
tutor decided to keep the typeface much more simple, even
though I could use the previous designs for one of T-shirts as this
will keep my brands releases look original. Although I have been
creating what I thought would be my final designs, I am happy I
have gone back to refine the logo as I do believe the logo is much
clearer and less complicated. I am very happy to carry on creating
more designs even though this has caused a bit of a hold up, I will
look to replace the previous   logo design that featured on my
posters with the new logo whilst keeping the same background
image and layer.
I have included the alphabet of my chosen typepace for my text,
although I am not keen on some of the lettering I believe the
letters I have used connects well to the logo and appear very
clinical, I also can’t recall a clothing brand with a similar looking
typeface. I downloaded this typeface from Dafont which was a
very handy site for downloading fonts.
New logo
These are the same poster designs I designed earlier on but with my new updated logo, I believe when looking at the
logo it is now much clearer than the previous poster I believe this is down to the key being taken away, even though the
key was an interesting piece of design I do believe there was far to much going on meaning parts of the logo were
distracting you away from others. I will now choose from the 2 designs and will print one in A2 for my exhibition. 
Final poster designs
These are my first designs with the new logo, I felt using
imagery within my logo was working very well so I
have decided to create a few edits. 
I have created a design using an image of cannabis
leaves, I do relieve that cannabis is illegal but I really liked
the pattern the leafs create I also feel the design links to
my target audience as there is always a sense of rebellion
in young adults clothing which often use imagery of drugs.
I have applied the design to a T-shirt  I am extremely
happy with this design and I can now see why my tutor
asked me to refine the logo as it looks a lot less confusing
on a garment as the key was kind of unneeded. I have also
created a design using my own imagery, I really like this
design as it is very bright and bold it also has a
psychedelic feeling due to the bright colours I could see
this design featuring on a garment in the future. 
Video Research
http://www.youtube.com/watch?v=-x1TFxao0oI
Please click link to watch the video!
I wanted to research a video as I am planning on creating a short video which showcases my logo
design process, I have looked at a music video by Tyrone Lebon for Mount Kimbies song Before I
move off, I have always really liked this video as it displays someones travels in photographs, the
slide transition matches the beat of the song which I really like as it creates a trance effect I am
planning on adopting this sort of approach for my own video as I would like to show my logo
designs one by one whilst in sync with the song. I am hoping I can emulate this video in my own
style as I plan on using a video to play in the background rather than images as that would take a
lot more longer to match up with the beat in editing.
Go to my blog page to watch the video!
I wanted to look into other websites layouts as I want to create a fake webpage to show how my products would be
presented on the online store. Firstly I looked at Norse Projects webpage, what I really liked about this page is how clear
everything is, this makes it very easy to navigate around. I also like how the clothing is portrayed on the site before you
go onto your chosen category this is something I am considering doing on my own webpage. I then looked at Fred Perrys
layout for there T-shirts page once again everything is kept very separated and there is a clear divide between
the categories  The products are displayed in a large format this means you dont actually have to click on the image of
the garment so you an see it clearly, I will defiantly do this as I think its import for people to be able to see the clothes
without having to load another link. I now plan to create my own page in Adobe Photoshop I will look to take what I have
learnt from looking at these webpages into my own designs.
Webpage research
To start the design process I started brainstorming layouts for my webpage on paper
after taking ideas from my webpage research, I was told by one of my lecturers that
the webpage design process is usually done on paper first then created digitally so I
have undertook the same method as it will be much easier and faster to construct a
layout. Firstly I designed a homepage which has four main categories which you will
be able to hover over then the page will display the types of products included e.g.
tshirts, jumpers etc. There will be an slideshow playing in the centre of the page which
will display current products on a loop. The lock which is placed centrally  will appear
in the same position on every page as I think that would make a nice touch.
I have then gone onto design the tshirt category page as this will show how my
products will be presented, the design is very similar to fred perrys design as I liked
how the tshirts were presented in a clear format, on my site you will be able to hover
over the product and a zoomed in image will appear as this will make navigating the
site faster as you won’t have to load up another page to view a larger image. The price
will be placed underneath each product so you can see it before you click the tshirt.
There will also be other mens products located down the sidebar. 
I have now created the designs digitally, I have kept colour to a minimum using only
black and white on all pages, I have mirrored my layout designs I created on paper as I
found designing on paper very helpful and much easier than jumping straight  into
digital designs. I believe doing my webpage research really helped me with this task as
I have managed to create some good drafts that show what to expect from my
webpage.
Webpage
designs
Benetton is a company I was recommended to look at by my lecturer, as she
explained there logo has often been separated for promotional and clothing
purposes. This is very much like my logo as I have on many occasions split my
logo up by separating the lock from the type.  Benetton  is a global fashion
retailer who have been known for for taking risky steps like during there 2011
campaign ‘culture of hatred’ which pictured world leaders kissing each other and
caused quite a stir. I have looked at clothing they stock and on
many occasions they separate parts of the logo whilst also using elements of
there old logo, this is exactly what I have been doing although there designs are
not as obvious. Looking at companies like Benetton has made me feel even
more happy about my final logo as I can see how other
companies separate there logo for design purposes.
These are some designs that have been inspired by
my research of Fred Perry, I wanted to take a
more subtle approach to my designs very much like
fred perry as there logo is never too full on. I feel I
would drop a lot of the branding for certain designs
like shirts as I want them to be more sophisticated.
So I have created the designs for a hat, T-shirt and
shirt. I wanted to use my new logo on a hat I had used
earlier on in the project as I was really happy with that
design and I wanted to use it in my final product
display. The T-shirt is also very minimal as I have only
used the lock part of my logo on the outside of my
garment, when looking at this design it makes me very
happy with the final logo as I think it looks very clinical
and would become instantly recognisable. I have also
used my design upon a shirt this was really an
experiment to see where I could place text, I also
believe I could use the lock part of my logo as it would
work just as well as the type. 
My promo video
This is my promotional video, at the beginning of the project I never set out to create this but I feel the video
shows off my logo design process as it takes you through to the final edit. In the beginning you see a lot of
early designs which are hand drawn, which progresses onto my digital experiments, finally coming onto
what I thought would be my final logo which I later adapted again. I am really happy with how this video
shows the journey I have taken in the design process, I’m also happy that I am now able to show some of
my logo designs in a visually engaging way. I have used a track from Fet et moi - Paris is for lovers which
samples Justin Timberlakes voice, I have matched the logos appearing with the beat of the song to create a
trance effect very much like the video Mount Kimbie - Before I move off I researched. I have tried to use a
variety of colour on my logo designs as I had to go back and select each design one by one which was
rather tedious. Overall I am very happy with the video, I feel if I had more time on it that it could have turned
out better and I may not have used the same video footage if I had the choice to do it again but overall I feel
this is one of the best ways to show how my logo designs progressed through the confirmatory stage.
Go to my blog http://confirmatorystage.tumblr.com/ to view the video and much
more digital content!
These are some designs I have created, I wanted to show the sort of
designs that people could expect from the company in the future. I
have looked at similar brands throughout the project and have used
imagery that reflect there designs. I wanted to create designs that
drew upon natural patterns so I have used images
with repetitive imagery. I am really proud of these designs as they are
very bold and interesting I could see all of the designs
being transferred onto products in the future or perhaps used
for advertisement purposes. I believe these designs also show off
how well designed the logo is as the design works very well with a
variety of images used within it. 
More clothing designs
This is a T-shirt design I have created using one of my drawing from earlier on in the project, I
always wanted to come back to this design as I felt it would work perfectly on a T-shirt  I
believe designs like this connect to my final brand as this design looks like an artists take on
the final design, these types of designs will make every release original as I don’t want to
always repeat the same design. I have included the typeface from the final logo in the tag so
that some form of branding is on the garment. 
These are some designs I have created for my final show, I
have focused on a lot of the smaller things that have to come
into consideration when creating a brand, things like tags,
packaging and free giveaways. 
The first design I have created is for a carrier bag, this would
be used if I was to go onto open my own store, I have
taken inspiration from my tote bag design as I really like how
the use of the key hole as it makes the bag look like a lock
which I think is a clever use of branding.
The second thing I looked at was tags, I have more recently
come to notice how important the tag is as I haven’t always
displayed my logo on items such as T-shirts so people will
clearly need to look at the tag to make sure they are buying
something produced by Lock. So I have kept the tag very
simplistic as it only displays my logo.
The 3rd edit is a billboard design, I know this is a drastic step
as my company is only just starting up but I wanted to show
how ready to go my brand is as I believe the billboard looks
very profesional. I like this design as it shows a step towards
the future, as I could show an investor these types of designs
and they will be able to see where the company is going.
The fourth image is for a mixtape design, I had
previously created a mixtape for my old logo which
was very colourful, on this attempt I have tried to
create a design which is a little bit more clinical I also
believe the simplicity of this design advertises my
brand a lot more as it is very noticeable. I would
really like to create these mixtapes as I think they are  
really creative free givaway and sell a scene as well
as a brand.
The fifth image I have created is for packaging.
Packaging will be an integral part of online sales so I
felt it would be a nice touch to display the brand on
the jiffy bag. This design is very similar to the
mixtape design as it is very simplistic but that is all it
needs to be as most companies dont even go to the
effort of designing there own packaging
for delivery purposes.
The sixth image is a re-design of a previous design
for a pen. I was really happy with the old design I had
created so I felt I would transfer the new updated
logo to the same image. I think a pen is a very good
free giveaway as it has a purpose rather than say
stickers.
This is another design I have created using Adobe
Photoshop, I wanted to create another key hole
image but this time I wanted the design to look as
if you were literally seeing through a key hole so I
felt the image of the waterfall was appropriate as it
looks very peaceful and is almost aspirational as
people would want to be there. 
I have then taken the design and applied it to a T-
shirt as I thought the image would work well after
creating a previous design that was similar. On this
design I have used all the elements of the logo
design as I have placed a small lock in the bottom
corner of the T-shirt. I will most defiantly use this
design due to the fact I have really gone all out on
the branding on this piece rather than creating
more subtle designs.
This is a re design of a previous edit as I
was really happy with this design so I
have added the new updated type from
my logo. I will most defiantly use this as a
final design as I like the way the tote bag
is shaped like a lock this is why I havent
included my lock part of my logo as it is
already there but in a more creative form.
This is a design I have created when using the shape tool on Adobe Photoshop, I wasn’t actually
setting out to create anything specific but I ended up creating something that I thought was
visually engaging so I decided to place my logo and webpage within it. I believe this design could be
used as a poster or even a business card and I may end up using it in my presentation. I particularly
like this edit because I was only experimenting I had no clear vision of what I was designs but I feel I
have created something I could use for advertisement in the future.
Experiment
This is a design I have created for a poster for the companies launch party, to create the
design I have used Adobe Photoshop, I was really pleased with my last experiment with the
shape tool so I felt I would use it again but this time to create a poster. This poster has been
inspired by the Boiler rooms poster designs which I looked at a while ago, generally there
posters have a sense of separation between text and design so I have placed
all relevant information on a clear background very much like they do. I am really happy with
this design as I really like my use of colour, I think this design also has been inspired by
looking into how to use a colour to eventuate another earlier on the project as I dont think
any of the colours clash and there is a smooth transition between them.
This is another gif I have created using a gif maker online, I was really
happy with the last gif I created so I wanted to create a new updated
version. I think this gif would work in online advertisement as it could
be used in my webpage or for online adverts on other sites. I will
include this design in my final slideshow as I believe it is more
visually engaging than display the images one by one.
Please go to my blog to view the gif
I have created a print copy of my blog, to create this I have had to copy
and paste all items from my blog into keynote. I have tried to make
everything very clear and well laid out, this is something which has
taken up approximately 5 hours of my time as it can be very difficult to
make a page work the same as the post has on the blog due to page
dimensions, I have also calculated that there is over 150 images in this
document so as you can imagine this has taken sometime to transfer
over. I have created the document on keynote as when printing it from
my blog many hyperlinks appeared and the layout did not work as many
posts were separated onto another page, I didn’t like this at all so I felt it
would be fitting to produce a clinical printed document which shows my
work in its best light. I will also insist that people go view my work on the
blog as I have a lot of digital content which can’t be put onto paper, I
also feel like my work is best viewed digitally as colours are much
bolder and striking I also think my blog layout works extremely well and
shows the journey I’ve been on through the confirmatory stage in the
best light.
Why I created a print document on
keynote
This is an image of my exhibition space, I am extremely happy with it as the
presentation works extremely well as it is very engaging and shows my progression
through the project in a creative fashion.The one problem I had with the
presentation is that after my video had played the slide wouldn’t transition, I tried
numerous techniques but it just wasn’t going to happen so I have included a mouse
which is mounted to the wall this will allow the public to click the mouse if the slide
pauses. I think this is a really interactive feature as people will be drawn into clicking
it hopefully. I have also included two posters, firstly I have printed and framed my
final logo which I felt was fitting as this is the design that has such a large amount of
time put into it due to me going back and refining the logo on many occasions. I
have also included a poster which is much larger than the other, this poster is for
promotional purposes and I have included it so that the public can see my logo on
something physical rather than just digitally. I feel my exhibition looks interesting and
I would be drawn in as a member of the public to this presentation to the amount of
imagery and also the music which accompanies the video should grab peoples
attention.
My exhibition space
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  • 1. This is a printed copy of my blog which I have transferred into Keynote Please visit my blog at the address below as it includes video’s, GIFs and much more. Creating a brand by Ben Clarke http://confirmatorystage.tumblr.com/
  • 2. NOTE FOR EXAMINER Please go to my blog to view lots more digital content. Start at the bottom of page 7 and work your way upwards www.confirmatorystage.tumblr.com/ page/7 Thanks!
  • 3. Boiler room research I wanted to look into the branding of the boiler room as I have brought some of there products in the past and have always had an interest in the company. I have taken images of the clothing I own looking at how the logo is transferred. The Boiler Room is actually a club that streams live sessions across the internet, they have been the pioneers of making live dance music accessible online. They have gathered more momentum as a brand because the dance scene as come on leaps and bounds over the last few years creating a bigger audience.  I wanted to look into the Logo as I like how it is so transferable between products, learning about this will be very helpful for me as I want to create a logo that is easily transferable between products. I believe the logo works because of the simplicity of it, it is simply typography inside a circle this has means the typography is very clear and has also been designed so that it is bold, by using the simple design they have allowed themselves the option of adjusting the logo slightly for different purposes, for instance the T-shirt image I uploaded is a lot more interesting than the original logo but wouldn’t be very transferable as it may not work as say a poster due to the  amount of design. When looking at the boiler room posters I always feel the logo stands out very boldly due to the strong typeface I think this is something I will have to consider when coming to designing my own logo. I also wanted to look at the boiler room branding as the type of people who buy into the boiler room are the sort of people my brand will be intended for. I want by brand to be aimed at 16-25 year old that are interested in wearing street wear that holds close bonds to the music industry. I feel I will need to create clothing that is very lively and surreal I also want the logo to be displayed very clearly like the Boiler room have done with there T-shirt release.
  • 4. Supreme research Supreme is a Los Angles based company that was opened by Skateboarders and artists in 1994. When looking at the Supreme logo once again I noticed how simplistic it was proving how people will buy clothing based on it being a brand. The logo is a block colour with very clear typography on top of it, there is very little design that has gone into it yet the company does very well, this is also helped by the celebrity endorsement as Kate Moss, Lady Gaga and even Kermit the frog have featured on there clothing. The block colour also helps the logo be transferred between designs as the typography will always be very clear due to its boarder. The clothing is designed for skate, Hip hop and punk culture although I believe its actually worn by everyone and anyone now due to the celebrity endorsement  this shows me that my intended audience is very broad for my company as really anyone could buy into my brand. Supreme has also worked with Nike SB and Vans to name a few this has also helped the company gain momentum.
  • 5. Generals clothing research Generals Clothing is a company run by my friend Sam, I felt it would very useful to research his company as I will be conducting an interview with Sam to get an insight into his practice. Generals Clothing launched in 2011 and has since gone on to expand its product range now producing T-shirts, Polo’s, Sweatshirts and Tote bags. I wanted to look into the way Sam had branded the company before the interview, by looking at his site http:// generalsclothing.bigcartel.com/ you can see how he has used the logo in his designs often incorporating an image for a background this has meant the logo is versatile and can be transferred on to numerous products. I really like how he has used images as backgrounds for the logo as this means he can really promote his brand as people will be wearing the logo this will lead to more sales. Although the company is still in its early stages it is very clear that the brand really has potential. the designs are very current often linking to the music industry, film and television this has also helped because of the way he has used images of celebrities in his designs, this has lead to people buying products because of who is on it. I think this is a really good idea although he has to be very careful about copyright infringement. I hope my interview with Sam can help me learn even more about the company, I am particularly interested in his thought process of starting the brand as this is something I will be doing shortly. I would also like to learn about his printing techniques as this will help when it comes to printing my designs. 
  • 6. Interview questions How did you start the process of creating a logo? Who are your intended audience? Did you consider how transferable the Logo would be? How did you promote your brand? What do you use to print the T-shirts? Do you think its important to include a Logo when its possible to create brand awareness?  Where do you see the company going in the future? Did you do all the design work? What do you think separates your clothing line from others?  Did you consider how the logos colour could change? Do you think the use of celebrities in your work has helped sales? Have you always considered your use of colour to create separation between the logo and image?
  • 7. How did you start the process of creating a logo? To be honest I just done a number of sketches, just playing around really on Photoshop using different fonts. I think its important to consider the composition so that you can see how you can manipulate and designs into the logo. Who are your intended audience? I’d say 16-23 year olds as a lot of the designs are very current and young with the incorporation of celebrities etc I wouldn’t say the clothing is aimed at a certain type of people l just wanted to create something very current.  Did you consider how transferable the Logo would be? Yeah defiantly  I really wanted the logo to allow me to manipulate designs inside and around it, so I decided to keep the typography very clear I didn’t want to go over the top as simplicity works, take a look at apple etc. How did you promote your brand? Mainly on Facebook as its very easy to connect to everyone quickly, I also handed out flyers at gigs as I hoped this would drum up some extra business outside of Norfolk. What do you use to print the T-shirts? I use a heat press as the designs don’t fade as quickly like this unlike transfer paper. It did cost a fare amount but I think its the sort of thing you need to print with that or a laser printer but they are even more expensive. Do you think its important to include a Logo when its possible to create brand awareness?  Yeah sure, I think its good to get the logo on as many designs as possible as when someone wears the garment other people will ask ‘what company is that’ for instance. I also think it creates a brand identity which is important as it helps separate my clothing from others as there are so many people out there designing these days. Where do you see the company going in the future? I hope to expand it, its kind of going through a period of transition at the moment I have stopped designing so often due to starting university but I will defiantly carry it on when I get more free time. Did you do all the design work? Pretty much i did get a friend to help with the logo design as he has a really good eye for that sort of stuff other than that all the designs are my own. What do you think separates your clothing line from others?  Thats a tricky question as there are so many people doing the same thing as me, I’d probably say the comedy side of my pieces as the some of the designs are not very serious.  Did you consider how the logos colour could change? Yep, I always wanted to keep the logo one colour so that it could be easily transferred onto different designs. Do you think the use of celebrities in your work has helped sales? For sure, I think a lot of people have purchased items based on who is on it as it almost advertises to others that you like the celebrity, they also have some comedy value so i think this may help. Interview with Sam (Generals clothing)
  • 8. How the interview helped I feel the interview has helped me a lot, it was a really good opportunity to have a relaxed chat about Generals Clothing. I really like how he started designing the logo by doing sketches and little Photoshop edits, I think this is what I should do when i get to the stage as it will allow me to generate more ideas. I really understood when he said that there is a specific type of people who buy his clothing, I believe this in generally true as many people don’t fit into a category so I don’t think I will categorize my intended audience. I also agree with how he wanted his logo to be very clear and not overworked as something that has been over designed can be almost to much. From the conversation I have taken that it is really difficult to separate your brand from others as there really is so much out there. so I believe I will try and create a brand without taking this into consideration. Harperwells is a company my lecturer showed me when starting this project, I looked at the company to gain a greater understanding of Logos as I felt the logo was very clever. They have used a shape which is instantly recognizable as grapes this links to the company as they sell wines. I was also shown how the logo has be adapted for posters, for instance the second image of this post shows how the logo could work when using bottle caps to create the circles. I feel looking at this company has given me a greater understanding of how you need to think about how the logo can be changed for different purposes. Morvelo is another company I was shown when talking about my project with my lecturer, I feel this company has created clothing that really connects to the biking community and has also created designs like the V for Velo T-shirt which is very different from your advantage cycling jersey. They also use there logo wherever they can often changing the typography for different items of clothing, this keeps the clothing looking fresh and new because it isn’t just the same designs repeated.
  • 9. Logo Research I took these images whilst walking around Norwich, I wanted to photograph multiple logos so I could think of how I will construct my own. When looking at these images I notice that every logo is totally differant to the others, this shows just how important branding is because it helps you separate yourself from all the other companies out there. When looking at the HMV logo’s I noticed how the type is very separate from the imagery and the two are often not combined this has made me think about if I want the two to be separate as it may leave myself more open to adjust the logo for different purposes.  
  • 10. Notes These are some notes I have taken, I wanted to think of companies that had a really strong brand so i choose to collate them together so I could choose which of these companies I would like to research. Ideas for name of brand These are my initial ideas for a name for my brand, I actually found this a real hard process as it so hard to think of a name that doesn’t resemble something else. I really like the idea of using a lock for my logo as it is a strong shape which I believe I could manipulate in many ways. Now I will start to draw locks from real life, I plan to photograph and draw examples I can fine.
  • 11. These are just some basic sketches of possible logo’s, I still cannot choose between the name lock and locked but I’m sure this will all com together soon when I produce the digital designs. I liked the idea of combining the lock into the typography as it would really give me the opportunity to produces many different designs. I believe I now need to have a look at some Logo designers so I can research the practices and thought processes before creating a a logo. Drawings of potential logo's
  • 12. Observational Drawings These are some observational drawings of different types of locks I have drawn from life. I wanted to draw the locks from multiple angles so that I could get an idea of I wan my logo to look. I have drawn 3D images and also flat images. I really like the idea of the 3D lock as I feel I could work imagery into it. I plan to keep drawing locks for the next couple of weeks so I can collate my designs together and deicide on a final design.
  • 13. How the logo can be adapted This is a page I created when brainstorming ideas of how the logo could be adapted for different purposes. I am currently hoping to design 3 logos that all link to each other that can be transferred onto products.
  • 14. Castle visit part 1 Coming up are a series of images that I have taken during a visit to the castle museum in Norwich, I wanted to capture images of the locks around the building I also felt that the dungeon section of the castle would supply me with lots of old locks.  Pt2 These are a series of images of a few prison posters in the castle museum , when passing the sign I noticed the key hole within the O this is something I had been doing when creating my typography. I believe seeing something like this through my own eyes has helped me rather than just looking at images of locks on the internet. Finding this showed me that I am really on the right track.  I then noticed the use of keys, this is something I havent looked into or incorporated into my designs but I feel that the inclusion of the keys in my logo may help as it will give it another dimension to the design, I may include keys into my typography as it will make the type look more interesting and also give it another element of design. I will create more logos with the inclusion of keys next I will also look into using chains in my designs as they are very much linked to the prison environment.  
  • 15. Whilst at the museum I noticed the variety of locks on doors so I choose to take images of them so I could look into using different types of locks. I also looked at key holes as this is going to be something that will be included in many of my designs.  I feel the trip to the castle was an unlikely success as I didn’t expect to find as much as I did when attending the visit. Pt3 Logo drawings These are a few pages I have been working on recently, I have experiment with numerous types of typography which I feel are really starting to come together I believe I will be able to edit  a few digitally and get good results that will help give me more of an idea. I have also drawn two padlocks from life which I am extremely happy with, I think these drawings are exactly what I need to keep producing so that when it comes to selecting a final design I will have choice. I will now digitally adjust the locks digitally, I intend to include an image within the lock so that I can include my photography skills in this project.
  • 16. These are some digital designs I have created, I’m really happy with the start of this process as I believe I have already created a design which has potential. I believe the first image is a lot more stronger and I can really see this sort of logo being transferable and also adapted for different purposes e.g. T-shirt  poster. I’m not very happy with the second image but its  a start I’m not very happy with the image I have chosen but I believe I could include an image that would work well. To create these designs I selected only the drawn lines from my drawing, I then imported the image into adobe Photoshop where I have placed an image within the logo by using the opacity tool and also a selection tool. Photoshop edits Alex MertoEffin Typeface  This is the work of New York based graphic designer Alex Merto, I randomly found this guy on a blog and thought he would be very useful when it comes to designing my typography. I found the typeface really amusing it reminded me of drawing people done at high school due to its childish nature. I feel the typeface is really interesting as there is a story behind every letter and they are all very different from each other. Alex uses Adobe Illustrator to create his designs this is a program I plan on using to design my typography as it will allow me to personalize my typeface more in- depth than what I could achieve using Adobe Photoshop   There is a real cartoon nature to the designs due to the personality each letter has. I would really like to design a typeface which is a visually interesting as this.
  • 17. Rob Clarke is a London based typographer who has worked with companies like Rowntrees, Tetleys, Currys and many more, his client list really is very impressive. I came across Rob when looking into logo designers and I felt he would be a perfect person to research as he has worked for so many companies that are all ver different. The first thing I noticed about his work is that it’s extremely clinical, all curves are perfect and all the type is readable. When looking into his working practice I discovered he works very much like I am doing currently as he does lots of rough drawings that are later adapted using Adobe Illustrator, this made me feel confident that I am on the right track. He also does lots of research into the companies history before even picking up a pen, which I believe is a very good tactic as it allows him to shape his ideas around the companies history. When reading that he uses illustrator I thought it would be a good idea for me to do my designs on the program as this will be a lot more clinical than using Photoshop like I have in the past. He states that his biggest inspiration is Eric Spiekermann who I will look into at a later date. Rob Clarke I came across the design company Musa Work lab on Behance, I was particularly interested in the combination of colours as this is something I need to think about when creating my brand as I wouldn’t want the colours to clash but instead compliment each other like they do in this piece, I like how patterns and shapes separate themselves from one another and have a real design element. The patterns have made me start thinking about the inclusion of patterns in my work, for instance I would like to create patterns for my T-shirts and poster designs as I have already decided to keep the my logo fairly minimalistic as I dont want it to look over worked although I could include pattern inside the logo for other purposes. I find the typography really interesting also as much of it appear warped this is something I will look into when designing my type as I would like to create something original. Musa Work Lab
  • 18. Digital typography design These are some digital designs that I have created from my drawings. I am really happy with the first 4 images as they look as if I can adjust them for different purposes by changing the imagery, for these typefaces I have scanned the original drawing in then placed an image behind the text, then I have changed the opacity so the rest is more transparent. The image I used was of multiple chains as I felt this would connect well to my logo which will be a lock. I have then used different filter effects which have created patterns from the image. I feel the research i have undertaken has really helped shape my ideas as I am now starting to design interesting typefaces which I dont think would be as successful without looking at people like Rob Clarke. I then moved onto another design I had done which I have change the colours and also included patterns into the piece I am not as happy with the edits as I think the original is much stronger, I will now continue drawing and then editing digitally as I feel its a really good way to generate work.                                          
  • 19. The first image of this post are my notes from a group discussion, we talked about how the typography could include things like chains and keys which I really liked the idea of. I also asked if they liked the name ‘lock or ‘locked’ they chose that lock would be a better name as it is short and slick it would also give be the opportunity to have a real focus on each letter. The posts below are scans of my drawing that I created after the session, I really like the idea of including  a key rather than a lock in the typeface as I will already have a lock as a logo so the key would be fitting when presented with each other. I will continue to carry on drawing whilst producing digital edits.  Group session & Inspired typography
  • 20. These are some digital designs I have created using Photoshop, I have used my own drawings as a template which I have adjusted using a variety of techniques.  For the first set of images I have used a pattern within the text as this was something I had talked about in a discusion with my peers and also had been inspired to do when looking at the musa work lab designs, I believe the inclusion of the pattern gives the design a different dynamic but I’m unsure of how transferable the text would be as it wont necessarily work on certain products due to the use of 2 colours this has made me think about using a block colour so that the text would be very clear regardless of its purpose. The next designs are once again from my own drawings, I really like this idea as I wouldn’t have to include a logo above due to the inclusion of the lock in the typography  I think this is something to look at but I am fairly set on   designing a logo and typography that are connected with each other. I have used a warp tool to achieve the different shapes and angles, this is something I will use again as it a really handy tool when trying to subtlety adjust images.  The final set of designs are not my favorite but I did like the idea of using a large L with the rest of the type included within the L shape. I like how the warp tool has allowed me to warp the type, for instance the L in one of the edits looks like a elfs foot which wasn’t deliberate  I woud like to carry on with these types of digital designs as I feel my ideas are becoming more clear and I’m getting closer to the final Logo. I have now come to the conclusion I will defiantly be going with the name Lock rather than Locked as I just feel the logo will work better as the text will not over shadow the lock design. 1. 3. 2.
  • 21. This is an animated gif I have created, this is exactly the sort of things I want to create to advertise my brand as the use of bright bold  flashing colours   create something that is visually interesting. Creating this has made me think about creating a short promo video for my brand if I get the time as I really like making videos which I haven’t been able to do recently so I thinks its certainly something to look into. Go to my blog to view the gif in action These are some type faces I have downloaded from dafont which has a wide range of different typefaces, I wanted to download the typefaces as I felt I may be able to adjust the typeface to include my own designs. I also felt that the typefaces were very clinical, this is something I feel is very important as I want my logo to look profesional. I will now adjust the text and see where it get me. Text Typography experiment
  • 22. This is my favorite typography design as I think it would work very well on clothing and would be very transferable between products, I also think the typeface doesn't over shadow the logo. I really like how the key works in the logo as I will connect to the lock, it also appears very clinical and the design is very bold and would become instantly recognizable. I think the text works very well in black and I have came to the conclusion that black would be the best colour for my logo as it will stand out against the majority of colours I will use for the background. I am going to continue  the key as I really think it works. After looking at the designs of Rob Clarks Typography I was inspired to create something that is very clear but also clearly look designed not just some font found from microsoft word I will now carry on with more experiments as I would like to produce a lot of designs to choose from at a later date. I downloaded the font from Dafont which I later edited the font is called ‘rainfall’. This is a design I have created as an experiment, I really like this piece of design I feel it could really work on a T- shirt because of the three dimensional shape. After creating this design I felt that the 3-d lock wont be easily transferable between products, i also think a flat image will connect to the typography I plan to use. But I am extremely happy with this design and I will defiantly consider using it on a product my brand will produce. Although I do feel like the text doesn’t connect to the logo I feel I will have to create a new design that will match the font as I have decided to use the font used for this edit for my final.
  • 23. This is another design similar to an earlier one, this time I have used a different typeface that I downloaded from the internet. I also really like this design as it looks interesting although I think it lacks the boldness of my last edit. I think I have really found something with the use of the key thats been incorporated into the O, and I am going to continue experimenting with this idea until I have enough designs to choose from. These are some more designs I have created, for the first three images I have included the same key design as previously. I really like these designs  as the typeface is very clear and I could see it working well as a logo. To create the designs I have also used a warp tool which allowed me to move certain parts of the logo around. For the 2nd and 3rd edits I copied the first layer designed then pasted it again this time placing it behind the text this created the effect which I really like as the logo now looks as if its casting a shadow. The forth edit comes from a font I downloaded called passion I really liked this typeface as the letters are very thin, I also like the use of curves. But I do not think this will work as a logo it isn’t bold enough although I think the design is nice I don’t feel like it would stand out enough compared to some of my previous edits. 
  • 24. To start the screen printing process I printed out one of my typography designs to use as a template. I really think the design would work on a T-shirt or bag so I am now experimenting with transferring these designs on to fabrics so I can get an idea of what the logo looks like on something physical. This is an image of the final template, it was tricker than I thought it would be to cut out the design due to the amount of curves but I was really happy with this template as this was my first time ever doing screen printing. This is an image of the template on my print screen  this gives you an idea of the materials I was working with. As you can see I am printing onto fabric, I brought myself 2 metres of calico so I could do many experiments over the next month. The next process was getting the final print this meant applying paint above the material I then pushed the paint into the gaps to achieve the prints. Screen Printing
  • 25. This is my first outcome, I am really happy with this as it was my first go. I really think the logo works on fabric and after achieving this print I decided I have found my final typography design as this design is my favorite design to date and I really think it will work with the inclusion of the lock above. Here is an image of all the prints I got from my template I will scan my favorites in at a later date. This is another template that I have created, I have used the same process as before as it worked so well last time.  This was my first outcome, I found this design a lot harder to print onto as I  could not get all the paint to fill the shape, everytime I pulled the fabric away from the template I was losing colour which annoyed me as I wanted a block coloured shape.
  • 26. his is a logo design I have created on Photoshop, I wanted to create another logo as I wanted to make something very flat and contains only one block colour as previously I was working with a 3D design. To create the lock I used a variety of different shapes on Photoshop, I used the square tool to create the box and part of the key hole and then I used a circle tool to create the curve and circle for the key hole. I’m really happy with this design and I believe it will work when presented with the typography I have already designed. I created these experiments to show how easy it would be to change the colour of my logo for different purposes, as you can see the logo works in a variety of different colours. I believe this logo is a lot more stronger than my previous edits as it will be much easy to transfer between products and it just seems to work better as a logo. Logo design
  • 27. This is a possible final design I have created for my logo, I am extremely happy with this design as I have already seen what it looks like when printed onto fabric so I know it will work well on a variety of different purposes.  I really like the strong link between the lock and the text I think this has been translated through the use of the key, I also think the simplicity works this has been proven with popular brands such as Nike and I strongly believe a logo needs to look minimalistic as an over worked piece of design can become confusing. I am extremely happy with this design and I feel like I have already created something that looks professional and would really suit my brand I will more than likely continue to design more logo’s for another couple of weeks so that I have a lot of final designs to choose from I will also be able to ask for peoples opinions when I go back to college. Possible final logo Many brands use a screen print technique to transfer there designs onto fabric products, many companies use this technique due to cost, it is very cheap to use the silk screen when compared to a laser printer. There are many other pro’s to this technique firstly it allows you to create limited edition T-shirts  this is something many people buy into because they believe they are getting something that is very individual this allows the seller to charge more as there has been more of a design element  for instance the two image I have included are both created by using a screen print. The first image is of a Boiler Room T-shirt designed by Emma Sheriden The T-shirt was on sale for 30£ which is a massive increase in money compared to some of there other products which are genuinely on sale for 15-20£ the company can justify doing this by making the T-shirt limited for instance this T-shirt was limited to 200. The second image I have included is of a T- shirt designed by Simeon Farrar this is another prime example the high price designers can sell screen printed garments, this tshirt was on sale for 50£ because of the print technique used this makes a buyer feel like there has effort and time put into there T-shirt than say buying a Nike design which has been printed using a laser printer. There are some cons to using a screen print, firstly its very hard to print a intricate design  as the templates are tricky to make. Secondly  its very time consuming and doesn’t allow you to print 100’s of the same design due to the the templates eventually getting damaged . There is a lot more wastage compared to using a machine to print the designs as a machine can create something more clinical.  Screen printing research
  • 28. This is one of my screen prints, I was extremely happy with this design as the paint has filled the entire area.  This is one of my design, this is what I believe could be my final typeface design I like the inclusion of the circle in the O, to create the circle I had to lay down the circle on the print screen so that ink wasn’t printed upon it. I am really happy with the combination of the lock and the typeface I think they fit each other very well although I would when it comes to doing my final print I would include the circle within the O other than that I wouldn’t change anything.  This is my lock design, this was actually very tricky as the placement of the curved shape has to placed perfectly on the logo or the sides wouldn’t match.  Scans
  • 29. SCANNING EXPERIMENTS These are some experiments I have done using my scanner, I felt it would be a good idea as I was already scanning the prints at the time, I was hoping to get some good results that really warped the text, as I have been warping text digitally I felt it would be good to do something more physical and unpredictable. I’m not very happy with the results although there is the odd letter which would be nice to mess around with on Photoshop.
  • 30. I’m looking at Michael as I i wanted to explore the work of an established Logo designer as this may be able to help me with my current logo designs as I want to create something that looks Professional. I started by looking into his work for Aus Music a record label whom I have purchased music from in the past, Place has created the companies logo which I really like due to its clever use of shape as the lettering isn’t to obvious but obvious enough to make out so it requires the viewer to examine the logo which he has designed using Adobe Photoshop a program which I have been using to create my designs. I have also included imagery with the logo transferred onto products which Michael has taken himself, I really like that he has done to this effort for the company as the image show of his logo in its best light as it looks great on a vinyl, this is something I need to take into consideration in my work as the logo needs to work on the product in question, which in my case case will be clothing. On one of the close up images I have included of a vinyl you can see how he has placed the barcode within the logo which is a really clever use of space. I also looked at his branding for Close, the logo design for this is very simplistic, I really like the type of typeface used as it is very sophisticated which work well for such a Professional company like this. I have also included an image that Michael has taken for the advertisement campaign he has used imagery which he has taken himself of two woman hugging which links to the companies mane Close. I would like my designs to involve this amount of my own photography as I really think photography is a great asset for a designer to have.  I have also included another image of a vinyl cover that Place has designed, I really liked the amount of design which has gone into this piece and I admire this piece of design as I aim to go into design work which is based around the music industry. As you can see the way the imagery on the vinyl’s inside cover links to the imagery used used on the the outer casing as when pulled out this creates a psychedelic shape, I’m really interested in these types of designs as it makes the vinyl feel more worth buying because you know a lo of work has gone into the designs. I hope to be able to incorporate what I have learnt from Place’ designs into my own brand as I like how his approach to design incorporates element of his photography skills. I would also like to take what I have learnt from his logo designs as I now know that I will need to put my logo onto clothing and other products to see how well it works. Michael C. Place
  • 31. When looking into my target audience I looked at the sort of clothing I would buy this would help me know who would be buying my brand I would have gone into the stores and photographed examples but I did ask for permission of one of the stores managers but they kindly refused. I also looked it what interests me as I’m sure my brand does reflect a certain sense of myself as the designs I produce have to be to my taste. One of my main interests is music, I listen to a lot of house music which has always been a the type of music linked  with bright colours and psychedelic imagery as it is dance music. So I decided I wanted to include imagery and design that reflect this I have done this my using bright colours in my designs that have a euphoric feeling and I will continue to create bold designs that have very bright colours and I plan to to create a advertisement video which will probably show of my influences in more of a visual form as it is very hard to explain through words. I believe that I am aiming for 18-25 years old who wear street wear, even though this is very broad I believe my advertisement campaign will really reflect my brand through the use of music and imagery used. I believe my promotional designs e.g. posters will also reflect my brand as I am really influenced by a lot of gig posters as they are genuinely very bold. As I find it so hard to generalize a group of people I thought it would be a good idea to look at what sort of clothing stores would stock my clothing, I felt my clothing i best suited to stores like Dogfish, Seven Wolves and Phillip Brown which is high end streetwear wear fashion meaning it is fairly pricey but not over the top. The sort of people that shop at these stores are 18- 30 year olds which i exactly the sort of people I am aiming at. I think these companies are very suitable as they stock clothing very similar to mine for instance Shhh collective has very much the same target audience and has recently been stocked in Dogfish proving my clothing would fit in with there fashion lines. The Shhh collective also host club nights which is something I would look into as my design are influenced mainly by music and I regularly DJ in my free time.
  • 32. I have decided to research Nike as I have been looking at them a lot whilst doing my research paper, I really wanted to look at Nike and there advertisement campaigns as Nike are second to none on this front due to there use of celebrity endorsements to name a few Lebron James, Tiger Woods, Michael Jordan, Cristiano Ronaldo to name just a few. Although I cannot compete with the likes of Nike I wanted to look at how there advertisement campaign so strong I believe it is done through a combination of imagery and text, as slogans like ‘Just do it’ are combined with a powerful looking image of a sportsman, this is meant to make the buyer think that Nike are the best because the best sportsman wear the it.  I also wanted to look at the Nike logo as it is one of the most recognizable logos all around the world and is a mega brand that caters for all sorts of different purposes. What I find so good about nike is how the logo is so transferable between products as it can be transferred between all clothing the brand produces. I also like how nike adjust the ticks colour and pattern for different products as it keeps the brand looking new whilst still keeping its classical shape. I am also interested in how the original logo had ‘nike’ written above the tick as this was later dropped as the swoosh tick became so recognizable  this is something I am looking into with my own logo as I would be able to separate the text from the lock once the brand becomes well known. I will now try to create advertisement that is just as interesting as nikes without the cost, I will try to do this through creating imagery that is vibrant   and clinical.
  • 33. When combining colors it is always important for a designer to consider what colours compliment each other as for instance with my logo I considered using a different colour for the text and logo so that each color is complimented. It is also wise to think bout using a colour which is easily transferable as for poster purposes there will need to be separation between the text and backing image so tat information is very clear. I really wanted to look into the use of colour in more depth as I when coming to create my designs I am constantly analyzing the colours I have used.  I feel it is always important to consider what sort of tones you are using as to much vibrance may not compliment another colour that is very dark. Whilst creating my new designs I will continue to analyse my use of colour throughout. Research into colour This is an edit to show how the logo could be manipulated for different purposes, I think this specific logo could work on a T-shirt for instance. I have used my own photography in this piece, the photo is a colour infrared image taken with a film camera, I wanted to include my own photography in my work as I really like how Micheal C. Place used his own imagery as it makes his designs more personal. I really like the colours in the image as they are very bold and compliment each other, there is also a wide variety of tone in the image. I have always thought the image would work even when cropped which I think it has. I am now seriously thinking of using this image on something for my final show so I can show how adaptable my logo is.
  • 34. These are some more experiments of the same font I have been using recently as I felt it would be good to see what the logo would look like when presented at different angles which is defiantly something to consider. I also think I could use some of these edits for promotional purposes.  I also have included a variety of warped images, this was my final attempt at seeing if I could improve the original design which I don't think I have but I do think I have created some other interesting designs that I am thinking of using in my promotional video which I am currently considering creating for my final show. These are some final edits, I wanted to manipulated the lock part of my logo one more time just to see it the final design could be improved by adjusting its angle which i don’t think it has but I do believe some of these edits are very interesting and could be used for other purposes very much like the last set of typefaces I designed. I have also created edits that have a textural feel to them which I really like as it gives my logo more of a design element but I do believe this will make the logo less transferable and adaptable as the shape will be more complex than a flat logo. I believe these sort of designs would be perfect for video purposes so I have no decided I will create a short 30 second video to advertise my brand which will include a wide variety of my edits to show how the logo has gone through this design process. I also believe some of these edits could work for one off designs e.g. tshirts posters as the brand identity will still be shown
  • 35. I wanted to show how my logo can be transferred between products and have different designs within the logo as I believe this will keep the brand looking very fresh with every release as I don’t want to simply use the same design over and over as that feels very lazy and unimaginative. As you can see I have transferred the logo onto a bag and T-shirt as these will eb the sort of products my brand will release first due to the low cost of plain T-shirts and tote bags.  I am really happy about my logo design now I have seen it on a product as it gives me some indication of what physical products will look like. I think the logo will be very adjustable and this will be seen in the final show as I am really going to show of the logo through posters, clothing and a video presentation. Although I will probably not actually print digital designs for the final show due to the cost, I do intend to do a number of screen prints of my logo onto T-shirts whilst also presenting the digital designs aside them. How my logo can be adjusted and transferred between products Whilst at the transport museum I felt it would be important to look at the poster designs as there was such a vast amount that spread over decades. The research will hopefully help me with my own poster designs as I will need to consider composition, colour and many more factors. Constant by Francesco Binaggia 2012 I was interested in this design due to its minimalistic nature, I liked this because there was no distraction from the point the poster is trying to make, this type of design would work well to advertise my brand as my logo would be the main vocal point of the piece so this is something to consider.  London transport museum
  • 36. Two centuries of Underground by Sushee Kim 2012 I found this piece interesting due to the layering of images I felt this represented the chaotic nature of the underground due to the amount going on. I like how the text is separate from the image as the background wouldn’t support the text this is something I will be considering as I feel the imagery used in the design needs to highlight text rather than hide it. The tube of time by Zishi Han 2012 I found this design very interesting due to the imagery used I like how through using layering the designer has created a visually engaging design, this piece has been created from many different images as it displays different parts of the underground in a 360 display. I really like this   designs as the colour use create separation in the circles, the design also translates the underground logo to me through the use of circles. I think when coming to create my design I will really have to consider how colours compliment each other as my choice of image and colour of my text will need to contrast each other yet still keep a bond. Order amidst chaos by Thomas Radclyffe I think this design was one of my favorite posters from the day as I really liked how the drawings have been cropped to create shapes that have a kaleidoscope type of effect on the image, I think the designs also match the title of the piece ‘Order Amidst Chaos’ the chaotic nature of the design still seems premeditated as you can tell the placement has been thought out as the use of lines creates patterns and separation in the image. I will look to create design that are just as visually engaging as this piece I may even experiment with cropping images and creating shapes for my poster but I will see how the process goes.
  • 37. During my trip to the London transport museum I wanted to capture as many differant types of the underground logo so that I could see how it has been changed and adapted. I have always really liked the London underground logo as it is very clear due to the use of a rectangle within the circle, also the type always stands out due to the use of colours used, this is obviously something that was really considered when creating the logo as people will need to know what station they are on or going to quickly. I found I vast amount of designs that really varied, if you take a look at the the bottom 3 logos you can clearly tell they are old as they look very traditional due to the fonts used and subtle colour. There is clearly some contrast between the modern designs as the newer designs will be a lot more open to change as Londoners now have the underground logos structure burnt into there brains, this allows the designers to be more creative with there designs as they are so recognisable  this is something I am really considering with my own designs as I don’t want to used the same logo forever as I want to keep my designs looking fresh with every release yet still have a clear link to the original logo. I feel my logo is already very adjustable I would be able to experiment with angles and different fonts as long as the designs still have a clear link. I think this trip has really helped me with  my own designs as seeing the logo so many times throughout the day really made me think about my own designs and how I will be able to adjust them in the future. Underground logo
  • 38. These are some edits I have created to show how my logo could be transferred onto other products. When researching brands I noticed how many were quick to tap in to giving away free stuff which advertises your brand e.g. stickers, pens etc this is a really good way of keeping the buyer happy as everyone like free stuff. Its also very good for getting your brand noticed as people will ask ‘where did you get that’ especially  when its something different like sweets or a mix-tape.  So I have transferred my designs onto these types of products to get a clear idea of how the logo could still work when positioned differently  I have even separated the text and logo for instance on my pen design. I believe this is the strongest design I have created as it looks very professional and I would be very happy with receiving this as an extra. I have also also transferred my logo onto envelops as I wanted to create packaging for my clothing which displays my brand, I do like this edit but I do think it would be good to create a really bold and colorful piece of packaging as I have never received something in an out of the ordinary style. I have also transferred the logo onto a book this is an example of how a catalog would look. I have also put my logo onto an image of sweets as I think sweets are one of the best things to receive for free.  Logo on other products
  • 39. After attending the London transport museum I was really inspired by  there logo so I have chosen to undertake some additional research using the internet. When looking at the design I had seen at the exhibition I came across a book made up of artists takes on the London underground logo which I now understand is named Roundel, London transport museum commissioned 100 artist, some well know, some up and coming to create there own designs. I really liked the idea of this as these artist have created original design that have a humours side for instance I have included an image of a person with a blue pen between there teeth, this image is very simplistic yet very imaginative and I rather liked the design by Harold Offeh. The other designs that interested me was the toast image as it felt typically british which is exactly what the London underground is. Another image I came across was of was a naked painting of a lady where her private areas are covered by the underground logo with the caption ‘we’ve got you covered’ this is another humours image which was my main attraction to the 100 designs as there isn’t a sense of seriousness of these designs.  I think the exhibition has really helped me as I now understand what makes a great logo that can stand the test of time.  Additional London research
  • 40. Research into free giveaways I really wanted to look into the types of free products that get given away with certain items of clothing, firstly I came across the Cobra Shop whom I’ve purchased clothes from before, which were accompanied  by lots of stickers. Each sticker had the name of the company on it which is clearly a good idea as people will see the stickers and know where they have came from, stickers are always a good freebee as it usually makes me reminisce of getting stickers in comic books when i was younger. The second thing I came onto was Tote bags this is something I have receive free from forty ounce clothing, I think totes are a brilliant idea as you will be walking around showing off my brand so even though there is an obvious cost to this but it can result in more buyers. The 3rd thing I came onto was mixtape this is something that I have only seen Forty Ounce clothing do and its actually a really creative way of selling a scene to people rather than just clothing as the mix tape gives an insight into the type of music people who are wearing my brand are listening to. I think a mixtape would be a good idea for me as I am really interested in music and I think my passion would be translated through the mix tape. The last thing I looked at was keychains another small gift people are happy to receive as many people collect key chains, for instance these adidas boxing gloves used to be very popular and Nike also introduced a similar idea but with shoe key chains. I think I should really consider putting my logo on more products like these at is a really good way to spread my brand around in a creative form.
  • 41. Poster design This is a poster design I have created using Adobe Photoshop, the purpose of this poster is advertisement so I wanted my logo to be centre of attention as I want to generate more brand awareness. I have took inspiration from my trip to the transport museum as I looked at many posters which were very visually engaging, I took my composition from one design that interested me impaticular which was Constant by Francesco Binaggia as the simplistic shape was placed in the centre and was very much the vocal point, so I have decided to make my logo stand out by placing it in the centre. To create the background image I used one of my own photos which was of a a sunset but I have now cropped the image to only contain the yellow sky. I have then used a line tool to create the waved pattern, I have also used a colour to fill in certain gaps created by the lines. I am Really happy with this background image and I think I could defiantly use it again perhaps with a better backing image, but as this is only an experiment I wanted to continue with the process. I then placed my logo design in the centre of the poster as I felt the logo is very centrally positioned, I also included a few keys within the corners to add to the design even though I am unsure about these as they feel a little out of place. I have also included a bit of additional information below the logo to inform people what the brand is selling. I’m not particularly happy with this design as it isn’t very clinical I also dont think the pattern goes with the background image, but its a start I will now research into some poster designers to gain a little bit more of information about placement of text and images. Recent tutorial During my tutorial me and my lecturer discussed the possibility of separating the text and the lock image of my logo, this is something that if done will need to be done very well although currently I do think the text has a very strong link to the logo so it could be recognizable. All of this reminded me of when Nike dropped the text from there logo as the tick was so universally well known. I do feel that when looking at the logo that the text is a little unnecessary and could ever be removed or made smaller. We also thought that the use of the key in the o was a good idea but I felt I could experiment further with this so I will now be going back to refine my logo and hopefully I will have a final design sorted. 
  • 42. These are four keys I have designed using Adobe Illustrator, I haven’t really used the program in the past but I felt illustrator would be a better program for intricate designs like these. I am actually really happy that I chose to go back and refine my designs as I feel these designs are actually stronger than the previous design. I was previously very focused on the traditional looking key but I really wanted to use a modern day design as I felt the other typeface designs could be confused with other letters, for instance my friend said he could see an E in my previous designs although he could tell the word was lock something was being lost in translation. So I have included 2 designs using a modern key I prefer the design with the small circle as it looks very professional and looks exactly like a key I will have to see how these designs will look when incorporated with other text to really make my decision. These are two more designs I have created I am not very pleased with these designs as they look like a P or a q so I will not consider them but I thought I would include them as now I know that I will not use this type of design again as the length of the key is way to much and seems distant from the typeface. I have chosen to incorporate the key designs into the typeface as I didn’t think I would have a clear idea which design to go for until I saw them used as typography. I am really drawn to the bottom design as it looks very clinical, I also believe it will not be confused with other letters and connects well to the rest of the typeface, I will now combine the typeface with the lock part of my logo and will conduct a survey between my peers to discuss which typeface I should use.  Typeface design
  • 43. These are some more key designs I created, I am not particularly happy with any of them as I think they look way to simplistic compared to my other designs but I felt I should include these designs as I can now see what I want to design clearly in my head. These designs are some further experiments I have played around with placement of text by placing designs inside and around the lock. I have also looked at the size of my text as I feel it that I need to make sure the typeface doesn’t overshadow the lock part of the logo. Through creating these experiments I can now say that I want the text to be placed underneath the lock as I feel this is the best position. I am also becoming really fond of the typeface with the more modern key but I am going to now make three final designs from the edits I have already created and conduct a survey to see what peoples views are.  More edits
  • 44. These are my final 3 logo designs, I wanted to present them together so that I could get a clear idea of which one is the strongest. I conducted a survey to find out other people’s opinions on the logo as I really wanted to know if the typeface was clear and the logo and font used combine together. As you can see by the results that the majority of my peers chose the middle image, this is very promising as I personally had felt this design was the strongest. I then asked people there reason for choosing the image, many of them said that the type of key used worked well and was very clear and there was no confusion between the O and another letter. They also said that the key design looked more clinical than the others as they said they could see the typeface being separated from the lock image for certain purposes, this was my favourite comment as I now know I can separate the two and there will still be a sense of brand identity in the typeface alone. I then asked why they didn’t choose the other designs, they said because the O had characteristics of a E or a q this is defiantly true even though they did say they all were clear, I believe looking at Michel C. Place has really helped me with creating  logo which is very clinical I am also very happy with the amount of design that has gone into the typeface as I have used only my own design like Place. I have now decided I will be using this logo, I will not go back and refine it any more as that would be uneeded. I think I will look into separating the typeface and lock for design purposes e.g. Clothing posters as the branding will still be very clear. Final 3 possible designs
  • 45. These are some design I have created to show how my logo can be transferable between products, I have already created similar edits with my previous logos which went very well and I believe they have on this occasion also. This time I have chose to focus on some of the smaller things that go into branding for example I have created the design for the tag which will contain the price of the item in question on the other side. I actually really think the design works on the tag as it has a clear contrast between the white tag and my logo. I also created my design for a hanger I have this time separated the lock from the typography as I felt the type was a little unneeded due to the name being the same as the image, I really like the idea of separating the two where I can as this will allow me more freedom with my designs. I have once again put my logo onto a book which will contain all clothing from the current range, I have kept the cover very minimal as I want the book to only display my brands logo. I have also used an image of a hat which I have placed my logo upon this gives you some indication into the types of clothing I will stock, I have again separated the logo from the type as I felt the design worked better this way.
  • 46. These are some more designs I have created using Adobe Photoshop, I wanted to continue with transferring my logo between different types of items as this will allow me to select my final designs that I will display so people can see how adjustable the logo is as that is the main point, I have learnt that I need to show how the logo is transferable and adaptable rather than create fantastic designs to feature on the clothing.  The first design came from a previous edit I had created as I used the image before and really liked it so I felt it would be a good idea to incorporate it into the new one, I plan for this design to feature on a T- shirt as I believe it would be a very striking image. The second Image is of a design for a jumper, I was experimenting with the placement of my logo on clothing, although I am not very happy with the edit I think the designs would work if it was sewn onto the garment rather than printed.  The 3rd design is a design for a pen which would be a free giveaway, I think a pen is a really good gift to receive as it has a purpose rather than stickers, I also think this design is one of my favorites as I like how I have separated the lock and typography and they still feel very linked. The fourth design is for a carrier bag, I felt it was important to look into bags as for instance people actually like to keep carrier bags that have a nice design as I have known people to keep bags from Dogfish, Harrods and Selfridges because of there designs. The fifth design is my favorite design of this series as I think it looks really professional and could easily be sold. I really like using the typeface separate from the lock as I feel the lock is unneeded on a bag as it is much better to display the name of your brand as people will then know where you have got the item from. After creating the design it made want to use it again perhaps on a T-shirt which I will more than likely do in the future. 
  • 47. The first design is of a edit I have created, I really like using my own photography with my designs as I think it gives the logo another element of design. I will continue with more edits like this as I think the are visually engaging and could be transfered onto products easily. The second design is for a bag, I was mainly experimenting with the placement of my logo on this occasion. I think the design would work perhaps sewn rather than printed.  The 3rd design is for a hat is possibly one of my favorites so far as I have made the logo appear very subtly it isn’t to in your face like a lot of logos that feature on hats. I plan to use this design in my final display as I think the edit reflects the sort of items my clothing line would be selling.  The fourth design is another example of how the logo can be adapted, this time rather than just using an image inside the logo I added a border around the logo this gave the logo a three dimensional look. This design has shown me I can adapt the logo more than I first thought as I can now change certain parts of the design to keep it looking new.  This is a design for a mixtape that would be a freegiveway, as my brand is really inspired my house music I felt I could create mixes as I would really like my clothing to be very musically driven and the mixtape will reflect this. To create the design I have used my own image of tree that I have used colourful lighting upon. I think this image is perfect for a CD case as there is a certain sense of euphoria about it. I have also used a a lot of colour of the logo so that it could stand out against the background. I am really happy with this design and I may even create a physical copy for the final exhibition.
  • 48. Poster designs These are some of my poster designs I have created on Adobe Photoshop, I have included a drawing of my flat plan which I have created  a rough layout for when it came to designing, I wanted my logo to be central so that it is literally centre of attention this was inspired by Constant by Francesco Binaggia for the London transport museum as I thought the poster was very clear and I felt that the shape was the centre of attention. I have tried make the logo stand out by placing a rectangular shape behind it as the original backing photo clashed with the logo. I have included a made up website at the bottom of the poster so people will know where to get our products from. I have also included the word ‘clothing’ underneath my logo so that people know what the brand is selling. I am really happy with both posters but I am unsure on which one to choose and I would still like to create some more designs so that I have a variety to choose from.
  • 49. These are a series of poster designs for the Boiler Room, I have always liked there designs as there use of imagery is always very interesting as it usually has good colour qualities and often psychedelic imagery. But what I am mainly interested for my research purposes is there layout. The placement of the boiler room logo to the left is a different approach as most poster designs are very central, The logo also feels separate from the background image due to its placement down the side, I like how placing the logo to the side allows the imagery to really shine through as it doesn’t have as much text upon it. What I also find good about there designs is that the text is very clear due to the use of a block shape behind it, this allows the viewer to read the artist name much more easily than if the text was on top of the image. I would like to perhaps use the same sort of layout in my poster designs as I think they may work better presented like this. Additional poster research How my logo can be separated and still keep brand identity I believe through creating the designs to show how my logo will be placed on certain items has proved just how adjustable my logo can be as I have separated the text and the lock part of my logo on many different ocaaions for practicality and design purposes. I believe both parts do not necessarily need each other for every piece of design due to the the name of the company being shown through the imagery of a lock, So I am now adamant I have created the final branding as the design I am created look very professional  I now plan to create more designs that have more of a design quality to them so I will add coloured stitching amongst other things to my design so that the T- shirts are not so plain, this also supports the fact that my clothing will be stocked in stores like Dogfish and Seven Wolves as there clothing has more of a design element than just printing. I will also look into using the Key in some designs as this is another symbol I could us.
  • 50. These are some designs I have created using the typography from my logo designs, I really wanted to create more edits using the typeface as I feel it looks great when separated from the lock part of the logo, so I have created numerous edits to translate how the logo will work. The first image is off a jumper I have created, I am unsure about this design as I feel it is a little plain for a jumper, I would like to experiment more with imagery within the typeface as I think this will result in a much more engaging design. I have used the lock part of the logo on the tag around the neck this shows how the typeface and lock can be separated but still connect to each other. The second design is for some socks, I felt it was necessary to look into the more over looked products like socks. I actually really like this design as it feels very subtle and i could see people wearing them if the cost was low or even if they were a free giveaway. Products like this will really help shape the brand as it is important to look at branding the items I produce as they will be noticed by the public. The 3rd image is a design I have created using adobe photoshop, after looking at my jumper design I felt it was to plain so I have tried to tackle this issue with this design. I have used my own photograph which was of a tree stump with moss growing from it. I think this design would work well on some of my products so I will now apply it to a garment.  The 4th image is of a T-shirt design, I have used the edit I created earlier which I think really works and looks a lot more interesting than the jumper design. I have also colour coordinated the design as I have used the same green from the moss in the tag which I think works nicely, I will defiantly consider this for one of my final designs as I could personally see it on a shelf in dogfish or seven wolves. 
  • 51. These are some designs I have created using the key from my logo designs, I have used my own photograph as I really liked the pattern I had captured. I wanted to use the key as I felt it was important to look at more ways I could use the design elements of the logo design creatively. I believe these edits show how well the logo can be broken up for one off designs like this. I believe the bottom T-shirt works a lot better than the top as I don’t think the design works to well when blown up to that magnitude. I am really happy with these designs as they are proving that my logo has been well designed as I can take parts away from it, I will also look into using the key hole in some of my other designs. When looking at these more recent designs I can see a link between my designs and Generals clothing’s as I have used imagery within my logo which is similar to Sam’s designs so I do feel I am on the right track. These are some poster designs I have created, I have included the original image which I have taken which has been cropped. For this poster I wanted text to be kept to a minimum as I wanted the logo to be centre of attention this was inspired by my trip to the London transport museum where I saw a wide range of posters, I really liked the posters that were kept very minimal and clear as I felt nothing was over looked so I have placed my design centrally and have tried my best at making it stand out through my use of colour, this is why I have included two designs with different colours used, I personally am more drawn to the poster with the white logo as it creates a clear contrast with the background whilst the other design seems to fit with the imagery due to the use of pink, I will leave it till a later time to deicide on the final design, I will ask for the opinions of my peers and lecturers in the mean time. In the design I have also included ‘clothing’ underneath as I felt it is important to show what we sell or people would have now idea what the brand is about. I have also included a made up webpage as this is the only bit of information people really need as they will be able to see the products on there. I feel the trip to the transport museum has really helped me with my layout as without this research I may not have come to the conclusion to place the logo centrally. Poster design Design
  • 52. These are some more clothing designs I have created, these designs are very similar to some of my previous ones but I wanted to go back to these designs so I created a final T-shirt or jumper. If I’m honest I am not very happy with these designs I don't believe they are interesting enough designs to be able to go on and sell except maybe the bottom Tee which I am happy with as people do buy tshirts just because of a its logo rather than its quality which I have learnt through doing research into brands like Nike. In a way I believe these designs are a success as I am now getting a clearer idea of what my designs need to look like to be sold in stores such as Dogfish, I am enjoying playing around with the separation of my logo and its placement on the garment as I now know the logo is very adaptable and I have a lot of possibilities to play around in the future. More clothing designs
  • 53. This is a quick sketch of my exhibition proposal, I hope to be able to use a laptop or desktop to show a short video to show how my logo designs have changed throughout the project as this will show how I have got to my final designs. I also feel a video will be really visually engaging as I will include music, so I will need some sort of speaker, ever built in or separate from the laptop or desktop. I will also have one of my posters displayed as I think this will be a good way to show off one of my designs, I will place the poster on the centre wall. I will also be including two other A3 poster which will show my product range, this will include my clothing designs and things like tags, free giveaways that will feature my logo to show how transferable the logo is. I will also need some form of light so that the area is bright.  Exhibition plan
  • 54. These are some designs I have created using the keyhole from my logo design, I felt that the key hole could be used in some of my designs as it shows how versatile the branding can be.  Firstly I have applied the design to a T-shirt, I wanted to see how the keyhole would look when used as the main piece of branding on the T-shirt, and I personally think it works well as it clearly connects with my logo design. I have used the keyhole very subtly very much like how Fred Perry place there logo on there polos. I have also included the typeface from my logo design in the tag so that if people didn’t know what brand the tshirt is they would be able to see by looking at the tag.  This is a design for a tote bag which I am extremely happy with as the use of the keyhole has made the tote bag look like a lock as it has a very similar shape, which I think is very clever even though it was not intended when I created the bag, only when looking at the design again I noticed the resemblance. I have once again included the brand name on a small tag on the corner of the bag. I will certainly include this design in my final designs as even though it is simplistic it works extremely well. This is another T-shirt design but this time I have made the keyhole much more larger and placed it in the centre of the T-shirt  The idea behind this piece was that you are looking through the keyhole, which I really like. I have used an image from the internet of a renaissance painting I am again happy with the design but I am more happy with the way I can use the keyhole in my designs as it is very adjustable, I will continue creating more designs with this idea. The Keyhole
  • 55. I wanted to research into Fred Perry as I think the reef is one of the best logos around as it is sufiticated and very clinical. Firstly I looked at how the logo is often presented with text underneath for certain clothing and advertisement, this is something that is a little unneeded by now as most people assioated the reef with Fred Perry instantly due to its immense popularity, I think this links to my designs I have been creating as I have often chosen when to display the text together with the lock part of my logo purely because I prefer the look. Even in early tshirt designs fred perry only displayed the reef as it looks a lot more traditional without the typeface. Although they only display the reef in designs now they always include the fred perry name in the tags which is something I have been doing when separating parts of my logo. The reef has been adapted for certain designs as it has often been widened and  also had more design put into, this keeps the designs looking subtly different on release. Another thing I was interested about was the placement of the logo on there clothing as it never really varies, it is generally placed on the left side of the body, this is clearly one of the best places to place a logo as in the centre it can irritate due to its weight and stitching. I will look to take what I have learnt from my research on Fred Perry into my own designs as I plan to create some more subtal design as I believe simple is often best.  Fred Perry research
  • 56. These are some further designs I have created, Firstly I have applied the logo to a bag in this edit I am trying to show how I can use the logo subtly as people wont see the logo whilst its on someones back. I’m not to keen on the actual design but I feel the logo placement works well. I have also designed a T-shirt which I have kept very plain, only using the Lock part of my logo on the outside of the garment, I really like presenting the logo without the type where I can as sometimes the text is unessarcary due to the word being the same as the imagery. I feel my research into Fred Perry has helped me with this design as Fred Perry tend to only use the reef on there clothing. The way I have used the lock mirrors fred perry and I feel the designs are a little more sufisicated now.  I have also designed a business card which has all relevant information about the company, I have included our Facebook and Twitter address. I wanted this design to be very clear so that everything was easily readable this is why I haven’t over designed the piece, I am extremely happy with this design and I am considering using it in my final show. Subtle ways my logo can be used on my products HOLD UP I have just had my latest tutorial with my lecturer, I showed her my current designs which she thought were very well designed but still needed refining this is due to the amount that is going on in my logo. We looked at my typography I had been using and even though we were both really happy with the design she felt that the key was unnecessary due to the amount of things already going on. Although I have already started creating what I thought would be my final designs I will now go back and refine my logo (hopefully for the last time) I don’t feel annoyed about going back and creating more designs as I understand logos can take year to get right and its nice to know with every step my logo is improving so going back and refining the design will hopefully result in a better final logo. 
  • 57. This is my final logo design, I had not anticipated creating another design as I was very happy with my previous logo but after a chat with my tutor we decided there was far to much going on in the previous design as the text felt like it could be a logo itself due to the inclusion of the key in the typography. So myself and my tutor decided to keep the typeface much more simple, even though I could use the previous designs for one of T-shirts as this will keep my brands releases look original. Although I have been creating what I thought would be my final designs, I am happy I have gone back to refine the logo as I do believe the logo is much clearer and less complicated. I am very happy to carry on creating more designs even though this has caused a bit of a hold up, I will look to replace the previous   logo design that featured on my posters with the new logo whilst keeping the same background image and layer. I have included the alphabet of my chosen typepace for my text, although I am not keen on some of the lettering I believe the letters I have used connects well to the logo and appear very clinical, I also can’t recall a clothing brand with a similar looking typeface. I downloaded this typeface from Dafont which was a very handy site for downloading fonts. New logo These are the same poster designs I designed earlier on but with my new updated logo, I believe when looking at the logo it is now much clearer than the previous poster I believe this is down to the key being taken away, even though the key was an interesting piece of design I do believe there was far to much going on meaning parts of the logo were distracting you away from others. I will now choose from the 2 designs and will print one in A2 for my exhibition.  Final poster designs
  • 58. These are my first designs with the new logo, I felt using imagery within my logo was working very well so I have decided to create a few edits.  I have created a design using an image of cannabis leaves, I do relieve that cannabis is illegal but I really liked the pattern the leafs create I also feel the design links to my target audience as there is always a sense of rebellion in young adults clothing which often use imagery of drugs. I have applied the design to a T-shirt  I am extremely happy with this design and I can now see why my tutor asked me to refine the logo as it looks a lot less confusing on a garment as the key was kind of unneeded. I have also created a design using my own imagery, I really like this design as it is very bright and bold it also has a psychedelic feeling due to the bright colours I could see this design featuring on a garment in the future. 
  • 59. Video Research http://www.youtube.com/watch?v=-x1TFxao0oI Please click link to watch the video! I wanted to research a video as I am planning on creating a short video which showcases my logo design process, I have looked at a music video by Tyrone Lebon for Mount Kimbies song Before I move off, I have always really liked this video as it displays someones travels in photographs, the slide transition matches the beat of the song which I really like as it creates a trance effect I am planning on adopting this sort of approach for my own video as I would like to show my logo designs one by one whilst in sync with the song. I am hoping I can emulate this video in my own style as I plan on using a video to play in the background rather than images as that would take a lot more longer to match up with the beat in editing. Go to my blog page to watch the video! I wanted to look into other websites layouts as I want to create a fake webpage to show how my products would be presented on the online store. Firstly I looked at Norse Projects webpage, what I really liked about this page is how clear everything is, this makes it very easy to navigate around. I also like how the clothing is portrayed on the site before you go onto your chosen category this is something I am considering doing on my own webpage. I then looked at Fred Perrys layout for there T-shirts page once again everything is kept very separated and there is a clear divide between the categories  The products are displayed in a large format this means you dont actually have to click on the image of the garment so you an see it clearly, I will defiantly do this as I think its import for people to be able to see the clothes without having to load another link. I now plan to create my own page in Adobe Photoshop I will look to take what I have learnt from looking at these webpages into my own designs. Webpage research
  • 60. To start the design process I started brainstorming layouts for my webpage on paper after taking ideas from my webpage research, I was told by one of my lecturers that the webpage design process is usually done on paper first then created digitally so I have undertook the same method as it will be much easier and faster to construct a layout. Firstly I designed a homepage which has four main categories which you will be able to hover over then the page will display the types of products included e.g. tshirts, jumpers etc. There will be an slideshow playing in the centre of the page which will display current products on a loop. The lock which is placed centrally  will appear in the same position on every page as I think that would make a nice touch. I have then gone onto design the tshirt category page as this will show how my products will be presented, the design is very similar to fred perrys design as I liked how the tshirts were presented in a clear format, on my site you will be able to hover over the product and a zoomed in image will appear as this will make navigating the site faster as you won’t have to load up another page to view a larger image. The price will be placed underneath each product so you can see it before you click the tshirt. There will also be other mens products located down the sidebar.  I have now created the designs digitally, I have kept colour to a minimum using only black and white on all pages, I have mirrored my layout designs I created on paper as I found designing on paper very helpful and much easier than jumping straight  into digital designs. I believe doing my webpage research really helped me with this task as I have managed to create some good drafts that show what to expect from my webpage. Webpage designs
  • 61. Benetton is a company I was recommended to look at by my lecturer, as she explained there logo has often been separated for promotional and clothing purposes. This is very much like my logo as I have on many occasions split my logo up by separating the lock from the type.  Benetton  is a global fashion retailer who have been known for for taking risky steps like during there 2011 campaign ‘culture of hatred’ which pictured world leaders kissing each other and caused quite a stir. I have looked at clothing they stock and on many occasions they separate parts of the logo whilst also using elements of there old logo, this is exactly what I have been doing although there designs are not as obvious. Looking at companies like Benetton has made me feel even more happy about my final logo as I can see how other companies separate there logo for design purposes.
  • 62. These are some designs that have been inspired by my research of Fred Perry, I wanted to take a more subtle approach to my designs very much like fred perry as there logo is never too full on. I feel I would drop a lot of the branding for certain designs like shirts as I want them to be more sophisticated. So I have created the designs for a hat, T-shirt and shirt. I wanted to use my new logo on a hat I had used earlier on in the project as I was really happy with that design and I wanted to use it in my final product display. The T-shirt is also very minimal as I have only used the lock part of my logo on the outside of my garment, when looking at this design it makes me very happy with the final logo as I think it looks very clinical and would become instantly recognisable. I have also used my design upon a shirt this was really an experiment to see where I could place text, I also believe I could use the lock part of my logo as it would work just as well as the type. 
  • 63. My promo video This is my promotional video, at the beginning of the project I never set out to create this but I feel the video shows off my logo design process as it takes you through to the final edit. In the beginning you see a lot of early designs which are hand drawn, which progresses onto my digital experiments, finally coming onto what I thought would be my final logo which I later adapted again. I am really happy with how this video shows the journey I have taken in the design process, I’m also happy that I am now able to show some of my logo designs in a visually engaging way. I have used a track from Fet et moi - Paris is for lovers which samples Justin Timberlakes voice, I have matched the logos appearing with the beat of the song to create a trance effect very much like the video Mount Kimbie - Before I move off I researched. I have tried to use a variety of colour on my logo designs as I had to go back and select each design one by one which was rather tedious. Overall I am very happy with the video, I feel if I had more time on it that it could have turned out better and I may not have used the same video footage if I had the choice to do it again but overall I feel this is one of the best ways to show how my logo designs progressed through the confirmatory stage. Go to my blog http://confirmatorystage.tumblr.com/ to view the video and much more digital content! These are some designs I have created, I wanted to show the sort of designs that people could expect from the company in the future. I have looked at similar brands throughout the project and have used imagery that reflect there designs. I wanted to create designs that drew upon natural patterns so I have used images with repetitive imagery. I am really proud of these designs as they are very bold and interesting I could see all of the designs being transferred onto products in the future or perhaps used for advertisement purposes. I believe these designs also show off how well designed the logo is as the design works very well with a variety of images used within it. 
  • 64. More clothing designs This is a T-shirt design I have created using one of my drawing from earlier on in the project, I always wanted to come back to this design as I felt it would work perfectly on a T-shirt  I believe designs like this connect to my final brand as this design looks like an artists take on the final design, these types of designs will make every release original as I don’t want to always repeat the same design. I have included the typeface from the final logo in the tag so that some form of branding is on the garment. 
  • 65. These are some designs I have created for my final show, I have focused on a lot of the smaller things that have to come into consideration when creating a brand, things like tags, packaging and free giveaways.  The first design I have created is for a carrier bag, this would be used if I was to go onto open my own store, I have taken inspiration from my tote bag design as I really like how the use of the key hole as it makes the bag look like a lock which I think is a clever use of branding. The second thing I looked at was tags, I have more recently come to notice how important the tag is as I haven’t always displayed my logo on items such as T-shirts so people will clearly need to look at the tag to make sure they are buying something produced by Lock. So I have kept the tag very simplistic as it only displays my logo. The 3rd edit is a billboard design, I know this is a drastic step as my company is only just starting up but I wanted to show how ready to go my brand is as I believe the billboard looks very profesional. I like this design as it shows a step towards the future, as I could show an investor these types of designs and they will be able to see where the company is going.
  • 66. The fourth image is for a mixtape design, I had previously created a mixtape for my old logo which was very colourful, on this attempt I have tried to create a design which is a little bit more clinical I also believe the simplicity of this design advertises my brand a lot more as it is very noticeable. I would really like to create these mixtapes as I think they are   really creative free givaway and sell a scene as well as a brand. The fifth image I have created is for packaging. Packaging will be an integral part of online sales so I felt it would be a nice touch to display the brand on the jiffy bag. This design is very similar to the mixtape design as it is very simplistic but that is all it needs to be as most companies dont even go to the effort of designing there own packaging for delivery purposes. The sixth image is a re-design of a previous design for a pen. I was really happy with the old design I had created so I felt I would transfer the new updated logo to the same image. I think a pen is a very good free giveaway as it has a purpose rather than say stickers.
  • 67. This is another design I have created using Adobe Photoshop, I wanted to create another key hole image but this time I wanted the design to look as if you were literally seeing through a key hole so I felt the image of the waterfall was appropriate as it looks very peaceful and is almost aspirational as people would want to be there.  I have then taken the design and applied it to a T- shirt as I thought the image would work well after creating a previous design that was similar. On this design I have used all the elements of the logo design as I have placed a small lock in the bottom corner of the T-shirt. I will most defiantly use this design due to the fact I have really gone all out on the branding on this piece rather than creating more subtle designs.
  • 68. This is a re design of a previous edit as I was really happy with this design so I have added the new updated type from my logo. I will most defiantly use this as a final design as I like the way the tote bag is shaped like a lock this is why I havent included my lock part of my logo as it is already there but in a more creative form. This is a design I have created when using the shape tool on Adobe Photoshop, I wasn’t actually setting out to create anything specific but I ended up creating something that I thought was visually engaging so I decided to place my logo and webpage within it. I believe this design could be used as a poster or even a business card and I may end up using it in my presentation. I particularly like this edit because I was only experimenting I had no clear vision of what I was designs but I feel I have created something I could use for advertisement in the future. Experiment
  • 69. This is a design I have created for a poster for the companies launch party, to create the design I have used Adobe Photoshop, I was really pleased with my last experiment with the shape tool so I felt I would use it again but this time to create a poster. This poster has been inspired by the Boiler rooms poster designs which I looked at a while ago, generally there posters have a sense of separation between text and design so I have placed all relevant information on a clear background very much like they do. I am really happy with this design as I really like my use of colour, I think this design also has been inspired by looking into how to use a colour to eventuate another earlier on the project as I dont think any of the colours clash and there is a smooth transition between them. This is another gif I have created using a gif maker online, I was really happy with the last gif I created so I wanted to create a new updated version. I think this gif would work in online advertisement as it could be used in my webpage or for online adverts on other sites. I will include this design in my final slideshow as I believe it is more visually engaging than display the images one by one. Please go to my blog to view the gif
  • 70. I have created a print copy of my blog, to create this I have had to copy and paste all items from my blog into keynote. I have tried to make everything very clear and well laid out, this is something which has taken up approximately 5 hours of my time as it can be very difficult to make a page work the same as the post has on the blog due to page dimensions, I have also calculated that there is over 150 images in this document so as you can imagine this has taken sometime to transfer over. I have created the document on keynote as when printing it from my blog many hyperlinks appeared and the layout did not work as many posts were separated onto another page, I didn’t like this at all so I felt it would be fitting to produce a clinical printed document which shows my work in its best light. I will also insist that people go view my work on the blog as I have a lot of digital content which can’t be put onto paper, I also feel like my work is best viewed digitally as colours are much bolder and striking I also think my blog layout works extremely well and shows the journey I’ve been on through the confirmatory stage in the best light. Why I created a print document on keynote This is an image of my exhibition space, I am extremely happy with it as the presentation works extremely well as it is very engaging and shows my progression through the project in a creative fashion.The one problem I had with the presentation is that after my video had played the slide wouldn’t transition, I tried numerous techniques but it just wasn’t going to happen so I have included a mouse which is mounted to the wall this will allow the public to click the mouse if the slide pauses. I think this is a really interactive feature as people will be drawn into clicking it hopefully. I have also included two posters, firstly I have printed and framed my final logo which I felt was fitting as this is the design that has such a large amount of time put into it due to me going back and refining the logo on many occasions. I have also included a poster which is much larger than the other, this poster is for promotional purposes and I have included it so that the public can see my logo on something physical rather than just digitally. I feel my exhibition looks interesting and I would be drawn in as a member of the public to this presentation to the amount of imagery and also the music which accompanies the video should grab peoples attention. My exhibition space