The four P's of parle agro. This ppt contain short glance of place, product, price & promotion of Parle Agro company

1. PARLE AGRO
VIDYA VIKAS UNIVERSAL COLLEGE

2. PARLE AGRO

3. Acknowledgement
I would like to express my special thanks of gratitude to my
teacher who gave me the golden opportunity to do this
wonderful project on the topic Parle Agro, which also
helped me in doing a lot of Research and I came to know
about so many new things. I am really thankful.
Secondly I would also like to thank friends who helped me
a lot in finishing this project within the limited time.
I am making this project not only for marks but to
also increase my knowledge .
THANKS AGAIN TO ALL WHO HELPED ME.

4. Declaration
I hereby declare that the project work entitled
Parle Agro submitted
to, is a record of an original work done by me and this project
work has not performed the basis for the award of any
Degree or diploma/ associateship/fellowship and similar
project if any.

5. 4P’s of Parle Agro Ltd.
Promotion
Price
Product
Place

6. Introduction
 Parle Agro is an Indian private limited company founded
in 1929.
 It was owned by the Chauhan family of Vile Parle, Mumbai.
The Parle brand became well known in India following the
success of products such as the Parle-G biscuits and Thums
Up soft drink.
 It owns the brands including Frooti, Appy, LMN, Hippo
and Bailley.

7. Family Tree
Food
Beverages Water

8. All three companies continue to use the family trademark name
"Parle".
Parle Products (Food)
led by Vijay, Sharad and Anup Parle-G, Melody, Mango
Chauhan Bite, Poppins, Monaco and KrackJack
Parle Agro (Beverages)
led by Prakash Chauhan and his
Frooti and Appy
daughters Schauna, Alisha and Nadia
Parle Bisleri (Water)
led by Ramesh Chauhan Bisleri

9. Place
The registered Head Office of Parle Agro Pvt. Ltd. Is
located in Sahar-Chakala Road, Parsiwada,
Andheri (E), Mumbai.

10. Product
 Parle-G:- Filled with the goodness of milk and
wheat, Parle-G is a source of all round nourishment. It is
one of the famous product of “Parle” company, which has a
major contribution in making the company well known all
over India.
 Frooti:- A popular mango drink, that’s been around since
1985. And rated as India’s Most Trusted Fruit Beverage
Brand.
 Appy Fizz:- It is the sparkling apple drink was launched in
2005, and he has been the most popular amongst the youth
ever since.

11.  Bisleri:- It is a brand of bottled water in India. The brand
name Bisleri is so popular in India that it is used as generic
name for bottled water.
 Appy:- The still apple drink, is the most popular and first
of its kind in the country. Appy is made from fresh juicy
apples.
 Krackjack:- Parle introduced India’s first & original sweet
and salty biscuit –Krackjack in 1972, which went on to
become one of the most loved biscuits.

12.  Mango Bite:- This was not only India's first mango
candy, but even today, is the only candy with the richness
of real, juicy sweet mangoes.

13. Price
Product Price in Rs.
Parle G 1, 2, 3, 4, 5, 10, 20, 30, 40 and 50
KrackJack 5, 7, 10, 15 and 20
Monaco 5, 7, 10 and 20
Kreams 2, 5, 10 and 18
Hide & Seek 5, 12, 20, 30, 50
Hide & Seek Milano 15 and 30
Hide & Seek Bourbon 5, 12 and 25
Parle Actifit Digestive Marie 5, 15 and 25
Parle Marie 5, 10, 15, 20 and 22
Milk Shakti 5 and 10
Parle's Wafers 5, 10 and 20
Fulltoss 5, 10 and 20

14. Product Price in Rs.
Nimkin 5 and 10
20-20 Cookies 5, 10 and 18
Golden Arcs 10 and 20
Festo 5 and 10
Top 5/-, 10/- and 20/-
Happy Happy 5 and 10
Melody 1
Mango Bite 50 Paise
Chox 2
Kaccha Mango Bite 50 paise
Poppins 2 and 5
Monaco Smart Chips 5 and 10

15. Promotion
 Parle products promotions are very well known and
frequently seen on television.
 The promotion is mainly done to achieve internal
customer satisfaction level to 95%.
 Bollywood well known actors like “Amir Khan” and
“Hrithik Roshan” are the brand ambassador of Parle
products.

16. Commercials

19. Images