I look forward to Facebook’s F8 developer conference each year. It’s a great opportunity to see how Facebook is prioritizing and adjusting their 10 year road map based on shifting consumer behavior and new advancements in technology.
What was fascinating about this years conference is the rate they are accelerating the convergence of technologies that connect us, immerse us into new virtual worlds and advancing innovation well beyond what we would expect from a company that identifies itself as social first.
Facebook wants to redefine how we think about reality and the not too distant future when all reality is augmented and virtual. The following provides analysis across the consumer centric filters of connection, cognition and immersion.
Connection – Trends that reimagine how we connect, enable and empower consumers
Cognition – Trends where machine based intelligence will disrupt and redefine data assets and how we work
Immersion – Trends that align technology and presence to evoke emotion, entertain and power commerce
The recap dives into how the camera becomes a new point of connection and distribution along with the potential rise of effect based marketing, the role of cognitive systems to enhance everything from newsfeed, messenger and augmented reality to the launch of social first virtual reality products and the near future of brain controlled interfaces.