The #edin pilots - #Spsdg
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Here is my presentation for the Scottish Public Sector Digital Re-Launch.
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The #edin pilots - #Spsdg
- 1. The #edin pilots Graham Budd @TheBuddster Partnership Development Officer South West Neighbourhood
- 2. What use is Twitter?
- 3. What use is Twitter?
- 4. The South West Neighbourhood
- 5. #edinwarden
- 10. Meet Diana
- 15. The Process
- 16. Examples
- 18. Accidental Success 11,759 accounts reach by #edinwarden STV Local posted 2 articles 22 new followers 19 clicks on our links Added to 2 lists Edinburgh Labour Leader blog
- 19. #edinclean
- 20. #edinclean Raise the profile of N’hood services Encourage Community Clean-ups
- 21. Live tweet/Facebook schedule Thurs 16th: South West Team (Environmental Wardens) Fri 17th: City Centre Team Team - (Comm. Safety Street Surgery with STV Local) Mon 20th: North Team (Parks, Environmental Wardens and Taskforce) Tues 21st: South West Team (Environmental Wardens) Wed 22nd: West Team (Environmental Wardens) Thurs 23rd: North Team (Parks and Taskforce) Fri 24th: South Team (Environmental Wardens) Mon 27th: North Team (Taskforce) Tues 28th: East Team (Environmental Wardens and Taskforce) Wed 29th: South West Team (Environmental Wardens) Thurs 1st : East Team (Environmental Wardens and Taskforce) Fri 2nd: Free Mon 5th: East Team (Environmental Wardens) Tues 6th: South Team (Environmental Wardens) Wed 7th: City Centre Facebook (Royal Mile Spring Clean) Thurs 8th : City Centre Facebook (Royal Mile Spring Clean) Fri 9th: West Team (Task Force)
- 22. STV Local Street Surgery
- 23. STV Local Street Surgery “edinclean” used in over 50 tweets Reach approx. 17,000 accounts The URL was mentioned in 29 tweets Reach of approx. 20,000 accounts
- 24. Evaluation Number of responses Any increase in followers If account was added to any lists Number of clicks that any tweeted links received Number of re-tweets
- 25. Evaluation Questions for the operational teams tweeting ๏ Did the teams find it useful/informative/etc? ๏ Any contact not on Twitter as a response to tweets? ๏ Any actions as a result of the live tweeting? Lessons learned: ๏ Would the teams do this again? ๏ What worked well? ๏ What didn't work? ๏ What would they do differently? ๏ Are there tools that would improve the impact of this pilot?
- 26. Day 1 - SW The account reached approx. 23, 500 Account or #edinclean responded to by 37 separate accounts We received 12 service requests 15 new followers Links clicked 20 times Team received 1 email and 2 phone calls
- 27. Early feedback... Very positive from the operational teams Need more equipment, access and software Engaging a different demographic
- 30. The future?
- 31. The future? More live pilots - teams and community Regular “tweet on the beats” More use of location tweets Customer Service tweets Live Q&A’s
- 32. Questions
Editor's Notes
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