1. LinkedIn Clinic
From Innocent to Proficient

2. LinkedIn Clinic
• Things You Must Do
+ How to Activate Your Network
• Five-and-a-half Must Do Now Things
– How To
• FIRE Method to activate your Network
– Strategy
Boost your networking potential

3. Session is NOT
• LHH SOCIAL MEDIA – Managing Your Online Brand
• Twitter? Facebook? RSS feed? savvy job hunters are
using social media to network and pursue next career
opportunities, many employers are also using it to
scope out potential hires!
• an overview of the more common social media tools
available for online identity management
• and explores their effective use in job search.
• discuss ways to make a favorable impression in the
virtual world before you even officially communicate
with employers.

4. Session is NOT
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LinkedIn Learning Webinars: To help you get started using your account or to learn more about
LinkedIn features and functionalities, we invite you to attend any of our free online presentations
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LinkedIn 101: The Basics of LinkedIn
When: Wednesdays at 12:30 p.m. CST or view a pre-recorded session
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Job Seekers: Tips for Using Your LinkedIn Account to Help You Land Your Next Great Opportunity
When: Days & times vary - click link above for availability
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LinkedIn Premium: Get the Most Out of Your Premium Account
When: Tuesdays at 12:30 p.m. CST or view a pre-recorded session
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For Sales Professionals: Learn about Social Selling with LinkedIn Sales Navigator
When: Days & times vary - click link above for availability
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How to Build your Company Page for Business Success
When: Wednesdays at 11:30 a.m. CST
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LinkedIn Groups: How to Run a Successful Group
When: Thursdays at 1:00 p.m. CST

5. 5 7 9 12
Seven - 7
1. Let them see your face
2. Tell who you are
3. Own your experience
4. Convey your successes, not
responsibilities
5. Remember that social means
personal
6. Gain credibility with references
7. Gain credit by association
Nine (9) Mistakes
1. No photo
2. An old photo or a glamour shot
3. Education
4. Saying you’re open to job
opportunities
5. Calling yourself an “account
manager”
6. Fudging your skill-set
7. Saying you’ve worked with
someone you haven’t
8. Asking for recommendations
9. Thinking too small
10. Be desperate

6. 5 7 9 12
12 Step Checklist
1. Your Profile Picture
2. Your Professional
Headline
3. Work Experience
4. Education
5. Getting
Recommendations
6. Adding Websites
12 Step Checklist
7. Editing Your Public
Profile URL
8. Adding Your Summary
9. Skills & Expertise
Section
10. Getting Endorsements
11. Adding Sections
12. Share an Update

7. 5 7 9 12 & jmg’s
Sean's 5.5 +1
1: Set up Vanity URL
2: Add emails so people can
find you
3: Upload a PROFESSIONAL
photo
4: Complete Profile to 100%
5: Get 100 Connections
6: Get 5 Recommendations
JohnMG’s
• Creative & Communicator
• Resonate (References)
• Image - Professional &
Rounded
• Samaritans - Channel the
Good
• Personality - Authentic
• Churn - Day Week Mnth

8. Is your social networking profile
costing you a job?
Content that Condemns
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Candidate posted provocative /
inappropriate photos/information -50%
There was information about
candidate drinking or using drugs -48%
Candidate bad mouthed previous
employer -- 33%
Candidate had poor communication
skills -- 30%
Candidate made discriminatory
comments related to
race, gender, religion, etc. -- 28%
Candidate lied about qualifications -24%
By Debra Auerbach, CareerBuilder Writer
Content that Promotes
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Candidate conveyed a professional
image -- 57%
Got a good feel for candidate's
personality -- 50%
Candidate was well-rounded, showed
a wide range of interests -- 50%
Candidate's background information
supported professional qualifications
-- 49%
Candidate was creative – 46%
Great communication skills -- 43%
Other people posted great references
about the candidate -- 38%
http://msn.careerbuilder.com/Article/MSN-3488-Job-SearchIs-your-social-networking-profile-costing-you-ajob/?SiteId=cbmsn43488&sc_extcmp=JS_3488_advice

9. http://help.linkedin.com
- LinkedIn.com/
-Thumb Pic DropDown
• Name Last-SignOut
• Account Basic-Upgrade
• Job Posting-Manage
• Language-Change
• Privacy & Settings-Review
• Help Center-Get Help
– New browser window
Invoices
Premium
…Refund
Updating
Payment Options
More
Want tips on using…?
Check out our free
learning opportunities

10. 100% profile completeness?
1. You need to add your industry and location
2. A current position
3. Two past positions
4. Your education information
5. A minimum of 3 skills
6. A profile picture
7. At least 50 connections

11. LinkedIn Tabs 1/4
Home
Profile
• Edit Profile
• Who’s Viewed

12. LinkedIn Tabs 2/4
Network
• Contacts
• Add Connections
• Find Alumni
Jobs

13. LinkedIn Tabs 3/4
Interests
• Companies
• Groups
• Influencers
• Education
Business Services / Upgrade
• Post a Job
• Talent Solutions
• Advertise

14. LinkedIn Icons 1/2
Envelope icon
• Invitations
• Messages
• Flag icon
Notifications

15. LinkedIn Icons 2/2
+Face icon
• Add Connections
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Thumb Mug
Name
Account [type]
Job Posting
Language
Privacy & Settings
Help Center

16. LinkedIn Connections
• www.linkedin.com/con
nections
• www.linkedin.com/cont
acts
• Network /
– Contacts
– Add Connections
– Find Alumni

17. Contacts / Connections
Network /
• Contacts
• Add Connections
• Find Alumni
+Profile icon /
• Add Connections

18. Tracking Your Success
“How do I know that the changes I made are helping
people find my profile?”
• When you’re on your home screen or in edit profile
mode you’ll see a box on the right hand side that says
“Who’s Viewed Your Profile.”
• Click into that, and after filling in all of the information
to your profile, you can monitor the appearances in
search results over the next couple weeks to see if
there is an increase.
• The higher your appearances in search, the more
optimized your profile is for the keywords you are
targeting.

19. The F.I.R.E. Method
1. Don’t wait for job openings, instead FIND
Companies you’d like to work for.
2. IDENTIFY any people in the organization you can
call on for informational interviews. As well as
possible decision makers.
3. REACH OUT to those info interview sources.
4. When you feel like you have all the information
you can possibly gather, you are ready to
ENGAGE the decision maker
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https://www.youtube.com/watch?v=_MJfhGQHcac - t=23

20. The F.I.R.E. Method
• First, don’t wait for job openings, instead FIND
Companies you’d like to work for.
• You can use LinkedIn to do this quickly. Often
starting with a company search and applying
filters is a good start. You can also start with
your alumni group or the new LinkedIn Alumni
Tool
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https://www.youtube.com/watch?v=_MJfhGQHcac - t=23

21. The F.I.R.E. Method
• Next, you want to IDENTIFY any people in the
organization you can call on for informational
interviews. As well as possible decision makers.
• Use LinkedIn or ZoomInfo to conduct this type of
search and you’ll be amazed at who you have in
your network!
• You can use LinkedIn to do this quickly. Often
starting with a company search and applying
filters is a good start. You can also start with your
alumni group or the new LinkedIn Alumni Tool
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https://www.youtube.com/watch?v=_MJfhGQHcac - t=23

22. The F.I.R.E. Method
• Thirdly, REACH OUT to those info interview
sources.
• You get tons of great information about your
potential fit and any potential opportunities.
When you connect on LinkedIn you're far
more likely to have better connections within
that company
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https://www.youtube.com/watch?v=_MJfhGQHcac - t=23

23. The F.I.R.E. Method
• When you feel like you have all the
information you can possibly gather, you are
ready to ENGAGE the decision maker
• Never approach them soliciting a job, You
want to know if you’d be a fit or not.
• Hiring managers generally appreciate the
connection as it saves them time to go out
and recruit.
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https://www.youtube.com/watch?v=_MJfhGQHcac - t=23

24. LinkedIn “Churn”
• 7. Gain credit by association
• 12. Share an Update
Action / Activities:
• per Day
• per Week
• per Month

25. One Click NetWorking
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http://press.linkedin.com/about
LinkedIn started out co-founder Reid Hoffman living room in 2002
Officially launched on May 5, 2003
End of the first month a total of 4,500 members
Now, more than 259 million members in over 200 countries and territories
Publicly held with diversified business model with revenues…
Headquartered in Mountain View, CA, LinkedIn also has offices in
Chicago, LA, NY, Omaha and San Francisco. International LinkedIn offices…
• Available in 20 languages…
• LinkedIn has more than 4,800 full-time employees with offices in 26 cities
around the world
• LinkedIn started off 2012 with about 2,100 full-time employees
worldwide, up from around 1,000 at the beginning of 2011 and about 500
at the beginning of 2010

26. “Coffee Meeting”
The coffee meeting is the cornerstone of
modern networking. Despite this, most
creatives can likely tell you of meetings that
started with “let's grab coffee” and ended in
an unproductive conversation. But you’re
better than that.
• 10 tips to make the most of your coffee
meetings. by Sean Blanda
• http://99u.com/articles/19678/10-steps-for-an-awesome-coffee-meeting

27. Coffee Meeting
• The Swiss Army knife of
networking: low-risk way to
meet new people, swap
advice, and lay foundation
for substantial relationship.
• 1. Be clear when asking for
the meeting.
• 2. Do your homework.
• 3. Never, ever, ever be late.
• 4. Offer to pay.
• 5. You don’t have to drink
coffee.
• 6. Have one clear, specific
ask.
• 7. Take notes and follow
up.
• 8. Offer to add value.
• 9. Offer to end on time.
• 10. Communicate any
outcomes.
• Author Ramit Sethi: “closing
the loop” technique.

28. Ask People for Things Via Email
An 8-Step Program
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by Jocelyn K. Glei
1: Make it easy to say, “Yes”
2: Write an intriguing subject
line
3: Establish your credibility
4: Be concise & get to the point
5: Give a deadline if you can
6: Be interesting and interested.
7: Never ever ever use the word
“synergy.”
8: Preview your email on a
phone.
Most people have developed &
refined bullshit detectors.
They identify impersonal
templated emails in 0.5 seconds,
They spot time-wasting “let’s
explore possibilities” ask from a
mile off.

29. Perfect LinkedIn Profile Blueprint
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http://marketingthink.com/social-branding-how-to-create-the-perfect-linkedin-profile-blueprint/
02/11/2013 By Gerry Moran

30. Perfect LinkedIn Profile Blueprint

31. 2013 LinkedIn Profile Character Limits
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Headline – 120 characters to fill with keywords and a short story about you!
Summary – 2,000 characters to tell the story or YOU with keywords and accomplishments
Experience/Position Title – 100 characters to sum up your official experience in a title, or
something more creative with keywords
Experience/Position Description – 2,000 characters to use keywords to sum up your role and your
key accomplishments. Make sure to format this area to make sure it is easy to read!
Skills & Expertise – 61 characters for the 50 skills you can list
Status updates – 700 characters for an unlimited times per day, however, I recommend only one or
two per day. And you can include a hyperlink if you need more room!
Groups – 50 groups is your limit, so pick them wisely to show others company you are keeping
Education/Degree – 100 characters to explain your degree to include relevant keyword phrases
Education/Activities & Societies – 500 characters to give an overview that can tie into your career
Education Description – 1,000 characters to offer an overview of what you studied and how it is
relevant to your career
Additional Info/Interests – 1,000 characters to further explain your background and show how
interesting you really are!
Honors & Awards – 1,000 characters to shine the spotlight on YOU!

32. 5 LinkedIn Strategies You Haven't
Thought Of Before Cheryl Conner, Contributor
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(84.4%) use LinkedIn’s free account. Only 15.1 % pay for premium service.
Groups are an increasingly important feature of LinkedIn, paid or free: 35.5% of
users are in 1-9 groups
The most used features people currently use and value are, as follows:
• Who has viewed your profile (70.6%)
• People you may know (65.2%)
• Groups (60.6%)
• Direct messaging (48.7%)
LinkedIn has been most helpful in 2013 for enabling people to
• Research people and companies (75.8%)
• Reconnect with past business associates/colleagues (70.6%)
• Build new relationships with people who may influence potential customers (45%)
• Increase face-to-face networking effectiveness (41.2 %)
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http://www.forbes.com/sites/cherylsnappconner/2013/10/27/five-linkedin-strategies-you-havent-thought-of-before/

33. 5 LinkedIn Strategies You Haven't
Thought Of Before Cheryl Conner, Contributor
1. Scoping the Competition
2. Job scoping/background checks
3. Advanced People Finder
4. A Sales Reinforcement
5. Extra Clever Uses for LinkedIn Polls

34. 7 LinkedIn etiquette rules to follow
Alyssa Gregory
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Use a real photo of you –
Check your account on a regular basis –
Customize your connection requests –
Keep your social updates off LinkedIn –
Find your posting sweet spot –
Select your groups carefully –
Don't let the networking end with a
connection
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http://www.usbankconnect.com/article/7-linkedin-etiquette-rules-need-follow