Top 10 logo design trends 2017 (updated)

The Crowder
The CrowderThe Crowder
TOP 10
LOGO DESIGN
TRENDS 2017
By Adi Yagil
UPDATED
WHY IS A LOGO
SO IMPORTANT?
A logo is an abstract symbol and as such it
helps us associate a certain emotion or
sentiment with its brand without using any
words.
Every time we see a logo, our mind is busy
doing two things: recognizing what that logo
stands for and reminding us what we feel
towards that logo, making the entire
experience extremely memorable.
LOGO DESIGN –
GOING FORWARD
Although the basic philosophy behind logo
design will not change, it’s important to look
ahead at how it is advancing as an art and
where the trends are going.
Working with many different designers over
the years has given us a lot to think about.
We’ve gathered their most important insights
and combined them with our own research to
share which trends will make or break your
logo design this year.
2017
01 KEEP IT SIMPLE
Less can definitely be more when it comes to logo design.
The minimalism style is the type of logo where every tiny
detail counts. No space is wasted and the colors are few.
These are types of logos that are visually appealing and
memorable.
According to Nielsen Norman group (who coined the term
UX), the basic features of minimalism design include a flat
look, limited color, few elements, a lot of negative space and
typography that draws attention to itself.
GET YOUR LOGO
02 GO TWO DIMENSIONS
While flat and minimalist often go together they are not the
same thing. A logo that falls under the flat style is a 2-
dimensional image or graphic. By its nature it is basic and
minimal – no shadows, texture, gradient or any other
feature.
While some users may have problems with
clickability, according to Nielson Norman Group, these issues
are easy to overcome if you keep them in mind during the
design process.
GET YOUR LOGO
03 TRY YOUR HAND AT IT
These logos can take the most time to complete but they are
worth the extra effort. A custom, hand-drawn logo will
ensure that your design is unique, which is part of its appeal.
Logos that have used the hand-drawn style appear fresher,
comforting and grounded. These are feelings that cannot be
invoked with a digital design.
It is particularly popular for sports teams as it is often an
animation-based logo rather than a shape so it appeals to
those organizations that have a mascot. It also works well
for restaurants and cafes.
GET YOUR LOGO
04 BE CREATIVE & CLEVER
Negative space logos use the color and space to make a dual
image and they can be memorable for customers as they will
need to give a bit more thought to the illustration. It allows
for a business to communicate a double message and have
a bit of fun with the consumer.
it is important to remember not to make the viewer have to
search too hard for the double image. The trick to the
technique is to use the positive space to create one image
while at the same time the negative space creates a
competing image.
GET YOUR LOGO
05 LINE IT UP
Logos don’t always need to be embellished or complex
illustrations. One of the best tools in a designer’s arsenal is
simple shapes and lines. A logo that uses straight or curved
lines to create an image against a plain or colored
background can be as compelling as one that uses negative
space.
Lines can be more than just marks on the page they are used
to draw the eye to the important elements, according to the
experts at Canva Design School. The lines also share an idea,
for example, a straight line conveys the idea of order while
wavy lines convey movement or excitement.
GET YOUR LOGO
06 RETRO
Companies with a lot of history have begun to honor their
brand’s story with logo updates that pay homage to their
previous looks. There is something to be said for the
nostalgic feel to these popular brands.
Kodak has introduced a new logo that is a remake of its one
from the 70s and 80s. Using the bright colors and iconic K
design the company returned to its classic logo design that
served it well for over 30 years. The new retro design
replaced the basic one they began using in 2006.
GET YOUR LOGO
07 GO ANIMATED
When you think of an animated logo, think Google or Pixar.
As technology advances and becomes more innovative there
are less limitations to logo design. Using one with animation
makes the logo fun and can be memorable for a customer. It
should also communicate the message of the brand.
There are various types of animation for logos including
rotation, ones that hide and reveal an element, those that
transform or expand as well as ones that swap elements
among many others.
GET YOUR LOGO
08 STACK IT
Stacked letters is another way to make the logo or brand
memorable, by using text customers will be able to recall the
name of the company easier. The puzzle-like illustration
creates a bond with the consumer.
Like shapes and lines they can also be used to direct the eye
of the audience. They are best used when there is limited
horizontal space. The letters can be stacked vertically or
horizontally and an additional graphic can also be used but is
not necessary.
GET YOUR LOGO
09 COLOR MIX
While a gradient design feature all but disappeared when
the flat look became popular it has been making
a comeback. This style has often been used to slowly merge
one color with another. It gives the design a feeling of depth
that a flat look lacks.
The trick to using a gradient style for a logo is not to draw
attention to the feature but rather be subtle enough that it
enhances the look without being too obvious.
GET YOUR LOGO
10 USE REPETITION
Using a repeating pattern on all your branding material will
help instill in the customers mind your logo and your
business. This usually involves repeating a simple shape or
pattern over or around the title of your business.
Studies show that repetition can convey a sense of unity. The
consistent shape and look of the pattern also instills a sense
of activity. The sense of unity will in turn invoke a sense of
comfortable familiarity in the consumer.
GET YOUR LOGO
SUMMARY
Whether you own a company selling its own
products, a website trying to attract new
visitors or a new small business, the
importance of starting out with a great logo
that conveys your brand, making it memorable
and easy to connect with emotionally, cannot
be overemphasized.
Design contest sites are a popular way to
get any type of design. Mostly because
they are fast, affordable and provide
dozens of options to choose from.
We’ve already compared the leading
design contest sites so all you have to do
is choose the one that’s right for you.
GET YOUR LOGO
NOT SURE WHERE
TO START?
GET YOUR LOGO
1 de 14

Recomendados

10 expert logo design tips por
10 expert logo design tips10 expert logo design tips
10 expert logo design tipsShahadath Hossain
862 vistas12 diapositivas
Design Discussion #1: Graphic Logo Concepts por
Design Discussion #1: Graphic Logo ConceptsDesign Discussion #1: Graphic Logo Concepts
Design Discussion #1: Graphic Logo ConceptsIlkeston Web Design
1.9K vistas90 diapositivas
Gos and Nogos for Startup Logos por
Gos and Nogos for Startup LogosGos and Nogos for Startup Logos
Gos and Nogos for Startup LogosJohannes Krempl
14.9K vistas41 diapositivas
Logo Design Tips por
Logo Design TipsLogo Design Tips
Logo Design TipsMAP Systems (India)
196 vistas32 diapositivas
Logo design tutorials for adobe photoshop and illustrator por
Logo design tutorials for adobe photoshop and illustratorLogo design tutorials for adobe photoshop and illustrator
Logo design tutorials for adobe photoshop and illustratorMaxim Logoswish
67.5K vistas12 diapositivas
3 simple steps to create your company logo - An essential guide for entrepren... por
3 simple steps to create your company logo - An essential guide for entrepren...3 simple steps to create your company logo - An essential guide for entrepren...
3 simple steps to create your company logo - An essential guide for entrepren...Nishchal Par
7.8K vistas33 diapositivas

Más contenido relacionado

La actualidad más candente

Logo design powerpoint por
Logo design powerpointLogo design powerpoint
Logo design powerpointlelicordell
6.8K vistas9 diapositivas
Logo design por
Logo designLogo design
Logo designBriana VanBuskirk
717 vistas45 diapositivas
The Best Logo Design Trends of 2015 por
The Best Logo Design Trends of 2015The Best Logo Design Trends of 2015
The Best Logo Design Trends of 2015Brandfolder
3K vistas12 diapositivas
How to create a logo por
How to create a logoHow to create a logo
How to create a logo*Com360º
3.4K vistas76 diapositivas
Creating Effective Logos por
Creating Effective LogosCreating Effective Logos
Creating Effective LogosJennifer Janviere
12K vistas10 diapositivas
10 Pitfalls To Avoid When Designing A Logo por
10 Pitfalls To Avoid When Designing A Logo10 Pitfalls To Avoid When Designing A Logo
10 Pitfalls To Avoid When Designing A LogoDesignMantic
14.4K vistas23 diapositivas

La actualidad más candente(20)

Logo design powerpoint por lelicordell
Logo design powerpointLogo design powerpoint
Logo design powerpoint
lelicordell6.8K vistas
The Best Logo Design Trends of 2015 por Brandfolder
The Best Logo Design Trends of 2015The Best Logo Design Trends of 2015
The Best Logo Design Trends of 2015
Brandfolder3K vistas
How to create a logo por *Com360º
How to create a logoHow to create a logo
How to create a logo
*Com360º3.4K vistas
10 Pitfalls To Avoid When Designing A Logo por DesignMantic
10 Pitfalls To Avoid When Designing A Logo10 Pitfalls To Avoid When Designing A Logo
10 Pitfalls To Avoid When Designing A Logo
DesignMantic14.4K vistas
How to Use Business Copywriting to Make Your Sales More Effective por Fiverr
How to Use Business Copywriting to Make Your Sales More EffectiveHow to Use Business Copywriting to Make Your Sales More Effective
How to Use Business Copywriting to Make Your Sales More Effective
Fiverr1.3K vistas
Types of Logo Design for Your Brand Identity por Pro-Designs
Types of Logo Design for Your Brand IdentityTypes of Logo Design for Your Brand Identity
Types of Logo Design for Your Brand Identity
Pro-Designs667 vistas
Designing a logo por Jean Van Wyk
Designing a logoDesigning a logo
Designing a logo
Jean Van Wyk1.5K vistas
How to Design a Logo por Fiverr
How to Design a LogoHow to Design a Logo
How to Design a Logo
Fiverr6.7K vistas
How to Make the Perfect Logo por Fiverr
How to Make the Perfect LogoHow to Make the Perfect Logo
How to Make the Perfect Logo
Fiverr1.4K vistas
Principles of Good Logo Design por Jake Van Ness
Principles of Good Logo DesignPrinciples of Good Logo Design
Principles of Good Logo Design
Jake Van Ness17K vistas
Designing Logos and Corporate Stationary por Ravi Bhadauria
Designing Logos and Corporate StationaryDesigning Logos and Corporate Stationary
Designing Logos and Corporate Stationary
Ravi Bhadauria6.1K vistas
No-Nonsense Logo Design Tips For Small Business Owners por DesignMantic
No-Nonsense Logo Design Tips For Small Business OwnersNo-Nonsense Logo Design Tips For Small Business Owners
No-Nonsense Logo Design Tips For Small Business Owners
DesignMantic7.8K vistas
How to Integrate Your Brand into All Aspects of Your Design por Fiverr
How to Integrate Your Brand into All Aspects of Your DesignHow to Integrate Your Brand into All Aspects of Your Design
How to Integrate Your Brand into All Aspects of Your Design
Fiverr5.5K vistas

Similar a Top 10 logo design trends 2017 (updated)

Premade Logo Design for Indian Business - logopeople.in por
Premade Logo Design for Indian Business - logopeople.inPremade Logo Design for Indian Business - logopeople.in
Premade Logo Design for Indian Business - logopeople.inDesigner People
31 vistas19 diapositivas
5 golden rules for logo designing in 2019 por
5 golden rules for logo designing in 20195 golden rules for logo designing in 2019
5 golden rules for logo designing in 2019Verve logic
113 vistas10 diapositivas
Logo design and its functions.pptx por
Logo design and its functions.pptxLogo design and its functions.pptx
Logo design and its functions.pptxArunKumar556055
4 vistas10 diapositivas
Logo re design por
Logo re designLogo re design
Logo re designmklaber
475 vistas23 diapositivas
5 tips for getting a great logo designed por
5 tips for getting a great logo designed5 tips for getting a great logo designed
5 tips for getting a great logo designedCrowdStudio
269 vistas16 diapositivas
How to Create Your Dream Logo por
How to Create Your Dream LogoHow to Create Your Dream Logo
How to Create Your Dream LogoVirrgoTech
16 vistas10 diapositivas

Similar a Top 10 logo design trends 2017 (updated)(20)

Premade Logo Design for Indian Business - logopeople.in por Designer People
Premade Logo Design for Indian Business - logopeople.inPremade Logo Design for Indian Business - logopeople.in
Premade Logo Design for Indian Business - logopeople.in
Designer People31 vistas
5 golden rules for logo designing in 2019 por Verve logic
5 golden rules for logo designing in 20195 golden rules for logo designing in 2019
5 golden rules for logo designing in 2019
Verve logic113 vistas
Logo re design por mklaber
Logo re designLogo re design
Logo re design
mklaber475 vistas
5 tips for getting a great logo designed por CrowdStudio
5 tips for getting a great logo designed5 tips for getting a great logo designed
5 tips for getting a great logo designed
CrowdStudio269 vistas
How to Create Your Dream Logo por VirrgoTech
How to Create Your Dream LogoHow to Create Your Dream Logo
How to Create Your Dream Logo
VirrgoTech16 vistas
Logo Design Tips por 199.design
Logo Design TipsLogo Design Tips
Logo Design Tips
199.design181 vistas
A quick and extremely awesome guide to logo design por Fiverr
A quick and extremely awesome guide to logo designA quick and extremely awesome guide to logo design
A quick and extremely awesome guide to logo design
Fiverr460.4K vistas
Principles of logo_design por Lea Perez
Principles of logo_designPrinciples of logo_design
Principles of logo_design
Lea Perez128 vistas
MOST RECOGNIZED LOGOS AND ITS IMPACT por Ashil Raphael
MOST RECOGNIZED LOGOS AND ITS IMPACT MOST RECOGNIZED LOGOS AND ITS IMPACT
MOST RECOGNIZED LOGOS AND ITS IMPACT
Ashil Raphael1K vistas
How To Design A Logo For Your Brand.pptx por Futuready Media
How To Design A Logo For Your Brand.pptxHow To Design A Logo For Your Brand.pptx
How To Design A Logo For Your Brand.pptx
Futuready Media44 vistas
PRINCIPLES OF LOGO DESIGN.ppt por LitsKho
PRINCIPLES OF LOGO DESIGN.pptPRINCIPLES OF LOGO DESIGN.ppt
PRINCIPLES OF LOGO DESIGN.ppt
LitsKho9 vistas
Malwarebytes Logo Redesign Process por Rob Bajohr
Malwarebytes Logo Redesign ProcessMalwarebytes Logo Redesign Process
Malwarebytes Logo Redesign Process
Rob Bajohr377 vistas
Logo Design Trends 2018 por Shishir Singh
Logo Design Trends 2018Logo Design Trends 2018
Logo Design Trends 2018
Shishir Singh7.8K vistas
Word About Your Logo And Corporate Identity por bipinpandit
Word About Your Logo And Corporate IdentityWord About Your Logo And Corporate Identity
Word About Your Logo And Corporate Identity
bipinpandit1.1K vistas
Comprehensive Classification & Effective Selection Criteria For Trendy 21st-C... por WebbingDesigns
Comprehensive Classification & Effective Selection Criteria For Trendy 21st-C...Comprehensive Classification & Effective Selection Criteria For Trendy 21st-C...
Comprehensive Classification & Effective Selection Criteria For Trendy 21st-C...
WebbingDesigns7 vistas
Why does a logo matter in a business? por GB Logo Design
Why does a logo matter in a business?Why does a logo matter in a business?
Why does a logo matter in a business?
GB Logo Design384 vistas

Último

Presentation of Cold Transportation por
Presentation of Cold TransportationPresentation of Cold Transportation
Presentation of Cold TransportationUMW Media
8 vistas6 diapositivas
Product Research Presentation por
Product Research PresentationProduct Research Presentation
Product Research PresentationAlmeraSingson
31 vistas17 diapositivas
Rob Tolley London - Client Relations por
Rob Tolley London - Client RelationsRob Tolley London - Client Relations
Rob Tolley London - Client RelationsRob Tolley
6 vistas4 diapositivas
Creative Portfolio por
Creative PortfolioCreative Portfolio
Creative PortfolioCassidy Wilson
42 vistas51 diapositivas
Rob Tolley London - Construction Surety Bonds por
Rob Tolley London - Construction Surety BondsRob Tolley London - Construction Surety Bonds
Rob Tolley London - Construction Surety BondsRob Tolley
7 vistas3 diapositivas
122023 (1).pdf por
122023 (1).pdf122023 (1).pdf
122023 (1).pdfYasminSilva795697
6 vistas1 diapositiva

Último(6)

Presentation of Cold Transportation por UMW Media
Presentation of Cold TransportationPresentation of Cold Transportation
Presentation of Cold Transportation
UMW Media8 vistas
Product Research Presentation por AlmeraSingson
Product Research PresentationProduct Research Presentation
Product Research Presentation
AlmeraSingson31 vistas
Rob Tolley London - Client Relations por Rob Tolley
Rob Tolley London - Client RelationsRob Tolley London - Client Relations
Rob Tolley London - Client Relations
Rob Tolley6 vistas
Rob Tolley London - Construction Surety Bonds por Rob Tolley
Rob Tolley London - Construction Surety BondsRob Tolley London - Construction Surety Bonds
Rob Tolley London - Construction Surety Bonds
Rob Tolley7 vistas

Top 10 logo design trends 2017 (updated)

  • 1. TOP 10 LOGO DESIGN TRENDS 2017 By Adi Yagil UPDATED
  • 2. WHY IS A LOGO SO IMPORTANT? A logo is an abstract symbol and as such it helps us associate a certain emotion or sentiment with its brand without using any words. Every time we see a logo, our mind is busy doing two things: recognizing what that logo stands for and reminding us what we feel towards that logo, making the entire experience extremely memorable.
  • 3. LOGO DESIGN – GOING FORWARD Although the basic philosophy behind logo design will not change, it’s important to look ahead at how it is advancing as an art and where the trends are going. Working with many different designers over the years has given us a lot to think about. We’ve gathered their most important insights and combined them with our own research to share which trends will make or break your logo design this year. 2017
  • 4. 01 KEEP IT SIMPLE Less can definitely be more when it comes to logo design. The minimalism style is the type of logo where every tiny detail counts. No space is wasted and the colors are few. These are types of logos that are visually appealing and memorable. According to Nielsen Norman group (who coined the term UX), the basic features of minimalism design include a flat look, limited color, few elements, a lot of negative space and typography that draws attention to itself. GET YOUR LOGO
  • 5. 02 GO TWO DIMENSIONS While flat and minimalist often go together they are not the same thing. A logo that falls under the flat style is a 2- dimensional image or graphic. By its nature it is basic and minimal – no shadows, texture, gradient or any other feature. While some users may have problems with clickability, according to Nielson Norman Group, these issues are easy to overcome if you keep them in mind during the design process. GET YOUR LOGO
  • 6. 03 TRY YOUR HAND AT IT These logos can take the most time to complete but they are worth the extra effort. A custom, hand-drawn logo will ensure that your design is unique, which is part of its appeal. Logos that have used the hand-drawn style appear fresher, comforting and grounded. These are feelings that cannot be invoked with a digital design. It is particularly popular for sports teams as it is often an animation-based logo rather than a shape so it appeals to those organizations that have a mascot. It also works well for restaurants and cafes. GET YOUR LOGO
  • 7. 04 BE CREATIVE & CLEVER Negative space logos use the color and space to make a dual image and they can be memorable for customers as they will need to give a bit more thought to the illustration. It allows for a business to communicate a double message and have a bit of fun with the consumer. it is important to remember not to make the viewer have to search too hard for the double image. The trick to the technique is to use the positive space to create one image while at the same time the negative space creates a competing image. GET YOUR LOGO
  • 8. 05 LINE IT UP Logos don’t always need to be embellished or complex illustrations. One of the best tools in a designer’s arsenal is simple shapes and lines. A logo that uses straight or curved lines to create an image against a plain or colored background can be as compelling as one that uses negative space. Lines can be more than just marks on the page they are used to draw the eye to the important elements, according to the experts at Canva Design School. The lines also share an idea, for example, a straight line conveys the idea of order while wavy lines convey movement or excitement. GET YOUR LOGO
  • 9. 06 RETRO Companies with a lot of history have begun to honor their brand’s story with logo updates that pay homage to their previous looks. There is something to be said for the nostalgic feel to these popular brands. Kodak has introduced a new logo that is a remake of its one from the 70s and 80s. Using the bright colors and iconic K design the company returned to its classic logo design that served it well for over 30 years. The new retro design replaced the basic one they began using in 2006. GET YOUR LOGO
  • 10. 07 GO ANIMATED When you think of an animated logo, think Google or Pixar. As technology advances and becomes more innovative there are less limitations to logo design. Using one with animation makes the logo fun and can be memorable for a customer. It should also communicate the message of the brand. There are various types of animation for logos including rotation, ones that hide and reveal an element, those that transform or expand as well as ones that swap elements among many others. GET YOUR LOGO
  • 11. 08 STACK IT Stacked letters is another way to make the logo or brand memorable, by using text customers will be able to recall the name of the company easier. The puzzle-like illustration creates a bond with the consumer. Like shapes and lines they can also be used to direct the eye of the audience. They are best used when there is limited horizontal space. The letters can be stacked vertically or horizontally and an additional graphic can also be used but is not necessary. GET YOUR LOGO
  • 12. 09 COLOR MIX While a gradient design feature all but disappeared when the flat look became popular it has been making a comeback. This style has often been used to slowly merge one color with another. It gives the design a feeling of depth that a flat look lacks. The trick to using a gradient style for a logo is not to draw attention to the feature but rather be subtle enough that it enhances the look without being too obvious. GET YOUR LOGO
  • 13. 10 USE REPETITION Using a repeating pattern on all your branding material will help instill in the customers mind your logo and your business. This usually involves repeating a simple shape or pattern over or around the title of your business. Studies show that repetition can convey a sense of unity. The consistent shape and look of the pattern also instills a sense of activity. The sense of unity will in turn invoke a sense of comfortable familiarity in the consumer. GET YOUR LOGO
  • 14. SUMMARY Whether you own a company selling its own products, a website trying to attract new visitors or a new small business, the importance of starting out with a great logo that conveys your brand, making it memorable and easy to connect with emotionally, cannot be overemphasized. Design contest sites are a popular way to get any type of design. Mostly because they are fast, affordable and provide dozens of options to choose from. We’ve already compared the leading design contest sites so all you have to do is choose the one that’s right for you. GET YOUR LOGO NOT SURE WHERE TO START? GET YOUR LOGO