7. 7
OpenStack Capabilities
Compute
Provision and manage large pools of on-demand
computing resources
Object Storage Petabytes of reliable storage on standard gear
Block Storage
Volumes on commodity storage gear, and drivers for
more advanced systems like NetApp, Solidfire, and
Nexenta
Networking
Software defined networking automation with pluggable
backends
Dashboard
Self-service, role-based web interface for users and
administrators
Shared
Services
Multi-tenant authentication system that ties to existing
stores (e.g. LDAP) and Image Service
8. 8
Open Development Process
Time-Based Release Cycle
New software release every six months, with interim milestones
Design Summits twice a year
Immediately following software release to plan next version
Sessions led by developers and Project Technical Leads
Broad Contributions
More than 800 developers from over 50 companies wordlwide
Elected Leadership
Developers elect their own Project Technical Leaders
10. 10
Community Size & Growth Q4 2012
10
ECOSYSTEMSIZE
(Members+Sponsors+Supporters)
CUMULATIVE
CONTRIBUTORS
AVERAGE MONTHLY
CONTRIBUTORS
PATCHES
MERGED
739 175 2,664(updated methodology)
148Companies
Members: 22 Total (4 New)
Sponsors: 22 Total (6 New)
Supporters: 104 Total (4 New)
TOP 10 Countries
1) United States
2) China
3) India
4) Great Britain
5) Australia
6,967
6) France
7) Russia
8) Canada
9) Ireland
10) Germany
INDIVIDUALMEMBERS
11. 11
Community Size & Growth Q1 2013
11
ECOSYSTEMSIZE
(Members+Sponsors+Supporters)
CUMULATIVE
CONTRIBUTORS
AVERAGE MONTHLY
CONTRIBUTORS
PATCHES
MERGED
815 252 3,357
189Companies
Members: 22 Total
Sponsors: 34 Total (10 New)
Supporters: 139 Total (35 New)
TOP 10 Countries
1) United States
2) China
3) India
4) Great Britain
5) Australia
9,016
6) France
7) Russia
8) Canada
9) Ireland
10) Germany
INDIVIDUALMEMBERS
+44%
+27% +29%
+10% +26%
19. 19
MercadoLibre, Inc. Uses OpenStack
8th Largest eCommerce site in the world
Using OpenStack to power 1,000 node internal
private cloud and production web properties
Internal team manages deployment and
operations, using OpenStack Compute,
Storage & Networking with Ubuntu and Chef
Headquartered in Buenos Aires, Argentina
"Our main goal was to achieve a new
level of agility and flexibility, and
demonstrate that we could remove the
manual work associated with deploying
new resources. We achieved this."
20. 20
PayPal Uses OpenStack
Processed more than $26,000 in mobile
payments every minute in 2012
OpenStack runs thousands of VMs to
support their self-service developer
model
Internal team manages deployment and
operations, using OpenStack
Compute, Storage & Shared Services
“We needed agility without
sacrificing availability. By
leveraging the collective
innovation of the OpenStack
community, we can develop
and grow our private cloud
much quicker without having to
reinvent anything.”
Saran Mandair, senior director
of PayPal infrastructure
engineering
21. 21
IBS DataFort Uses OpenStack in Russia
8,000 Employees, provide IT support
for over 120 Russian and overseas
companies.
Operate 3 datacenters with 5000+
Servers
Working with CloudScaling to deploy
private and public OpenStack Clouds
this year
“We want our customers to
have freedom of choice. We
do believe that OpenStack is
bringing that dimension.
Russia has a long, long history
of being dominated by one
party – freedom of choice is
important from a historical
perspective, similar trend that
you observe everywhere.”
Michal Cupa, President of IBS
DataFort
22. 22
CloudUP uses OpenStack in Italy
First Italian Service Provider to offer pay-
as-you-go Cloud
Evaluated vs. Vmware, Open Nebula, and
and Ecualyptus.
Liked project’s modular architecture
approach and the constantly
evolving tool set that allows for
integration into other service
providers’ infrastructures
“"After several years in this field,
today we truly believe that
OpenStack is the Linux of cloud
computing.”
Mariano Cunietti, CTO at
Enter/Cloudup
23. 23
Intel uses OpenStack Globally
Intel IT supports more than 75,000
servers in 69 data centers
And more than 91,000 employees who
connect to Intel resources through
more than 138,000 mobile devices.
“OpenStack has dramatically
reduced the amount of time it
takes to provision services
and automatically resolve
resource issues. We can now
deploy a VM in just five to 10
minutes, provide faster self
services to our customers,
and offer a more reliable
infrastructure with rolling
updates that will keep our
infrastructure current without
burdening our staff.”
Das Kamhout, Intel Principal
Engineer and Cloud Lead
24. 24
Bloomberg, Comcast, Best Buy all use
Openstack to power their businesses
Watch their presentations:
http://www.openstack.org/summit/portland-2013/session-videos/
Bloomberg
Comcast
Best Buy
27. 27
OpenStack Operations Guide
Writers from all over
the world came to
Austin, Texas.
To write a whole book.
In just 5 days.
http://bit.ly/guidevideo
28. 28
OpenStack Operations Guide – they did it!
230+ Pages in only 5 days.
Written by experienced OpenStack
operators.
In less than a week of publication, the
book had been downloaded over 2000
times… now over 5000 downloads!
32. 32
The OpenStack Foundation
• Protecting, Empowering, and Promoting OpenStack software
and the community around it, including users, developers and
the entire ecosystem.
• Over 8000 Individual Members, up from 5600 at launch
• The leading Global IT companies as Gold & Platinum Members
• Board of Directors that sets strategic direction
• Project Technical Leads and a Technical Committee that are
elected from among the contributors
• User Committee to ensure the users voices are heard
33. 33
Foundation Approach
Provide a permanent legal home for OpenStack, with broad
industry support and the resources to support OpenStack’s
success
While preserving what’s working – a.k.a. the “OpenStack Way”
• Technical people making technical decisions based on merit
• Dedicated resources building the community and ecosystem
• A strong ecosystem of companies making money
• Encouraging and rewarding contribution in all forms
43. 43
IT User Interest: Google Trends
1 - http://insights.wired.com/profiles/blogs/openstack-wins-2012-pr-hype-battle-for-cloud-computing-
platforms#axzz2JIqcyYvU
44. 44
IT User Interest: Youtube channel (through March)
OpenStack.org/OpenStackFoundation – Only 5 months old
45. 45
IT User Interest: Youtube channel (through May)
OpenStack.org/OpenStackFoundation – Only 7 months old
46. 46
Media Interest
Number of Stories 2012
1 - http://insights.wired.com/profiles/blogs/openstack-wins-2012-pr-hype-battle-for-cloud-computing-
platforms#axzz2JIqcyYvU
47. 47
Media Interest
Press Mentions per TrendKite
1 - http://insights.wired.com/profiles/blogs/openstack-wins-2012-pr-hype-battle-for-cloud-computing-
platforms#axzz2JIqcyYvU
48. 48
Developer Interest & Commitment to Platform
http://www.ohloh.net/p/compare?project_0=OpenStack&project_1=Apache+CloudStack&project_2=Eucalyptus
49. 49
Developer Interest & Commitment to Platform
http://www.ohloh.net/p/compare?project_0=CloudStack&project_1=OpenStack&project_2=Apache+CloudStack
More than Doubled # of Developers from Essex to Grizzly!
51. 51
Quotes
“If there isn’t an OpenStack cloud
you fancy, wait a second, there’s
more – a lot more – in the pipeline.”
– GigaOm
New OpenStack Clouds Mean
Something For Everyone
“OpenStack appears to be a more
advanced or more modern open
source project than some of its
predecessors because it's a highly
coordinated effort.”
– Charlie Babcock
Information Week
OpenStack Fights Cloud Lock-In Worries
"We are currently
considering a move from
Amazon to Rackspace
purely because of
OpenStack. It's that
important.”
Andrew Cunningham
12/28/12
“#openstack continues to
power ahead with Nova
in the top 10 github
projects in 2012 for
number of unique
contributors:
https://t.co/bN3Yh4hY”
@pixelbeat
12/20/12
“This is the most
awesome community in
action in open source
today.”
Mark Shuttleworth
@OpenStack #openstack
@techjournalist
10/16/12
“Almost no vendor
briefing within the last
month without a
discussion regarding
how OpenStack fits into
the product strategy.
Exciting times.”
@torstenvolk
11/9/12
52. 52
Quotes
“I think the trend here is that
OpenStack has won the race to
become the standard, and it has done it
rapidly,” Winblad said. “We’ve made
some investments around the software-
defined data center, and OpenStack is
a key component. It is the OS for the
cloud.”
– Ann Winblad, Hummer Winblad Ventures
IBM Makes a Big Bet on OpenStack in the Cloud, AllThingsD
55. 55
Creating a platform ecosystem in the cloud
‣ This is different than other cloud software
‣ Ultimately creates the most value for everyone involved
57. 57
Platform Ecosystems – The Three Forces
INNOVATIVE
ECOSYSTEM
GLOBAL USER
FOOTPRINT
TECHNOLOGY
PLATFORM
58. 58
Platform Ecosystems – The Three Forces
Technology Platform
‣ General purpose technology
‣ Extensible system with room for
innovation on top, underneath and
around the technology platform
‣ Continuous innovation based on user
needs
59. 59
Platform Ecosystems – The Three Forces
Global User Footprint
‣ Massive addressable market
‣ Users who want more than the
functionality of the base platform—
infinitely more
60. 60
Platform Ecosystems – The Three Forces
Innovative Ecosystem
‣ Additional capabilities available from
many sources
‣ Huge opportunity for competitive
businesses
66. 66
Why is this important?
Greatest value is in the intersection where the 3 forces meet
‣ Platforms need users & apps/tools to be relevant
‣ Tool ecosystems need widely adopted, innovative platforms
‣ Users need platforms with app/tool support & innovation
The biggest each force is, the more value created
‣ Mass creates gravity, gravity pulls in more users, more tools/apps,
more developers and the cycle continues
‣ If you ignore any one force, the model collapses
The more each force is concentrated toward the core, the
stronger the pull for the other forces
‣ The overlap creates greater mass and focus for users and
tools/apps
‣ All three groups need each other to survive in the long run
68. 68
Platform Ecosystems – Markets
User Footprint
Apple iOS, Android
‣ Every smartphone on earth
Facebook
‣ Every human on the internet
Microsoft
‣ Every PC manufactured
69. 69
Platform Ecosystems – Markets
User Footprint
OpenStack’s Opportunity – Nothing short of changing IT
‣ Every datacenter
‣ Every server
‣ Every network device
‣ Every storage system
70. 70
Platform Ecosystems – Markets
User Footprint
OpenStack’s Opportunity – Nothing short of changing IT
‣ Every datacenter
‣ Every server
‣ Every network device
‣ Every storage system
‣ Every silly cat photo
71. 71
Platform Ecosystems – Markets
User Footprint
Apple iOS, Android
‣ Every smartphone on earth
‣ ~90% market share
Facebook
‣ Every human on the internet
‣ ~42% market share
Microsoft
‣ Every PC manufactured
‣ ~92% market share. Still.
75. 75
There is a platform war building
around the cloud
76. 76
Amazon is the early leader
Tools
Services
Software
Hundreds of thousands
of customers
Global footprint
AWS services
Tools
Services
Software
Private clouds
Public clouds
OpenStack software
77. 77
But the OpenStack footprint is spreading
Global Footprint
Stat AWS
2012
OpenStack
2012
Continents 5 2
Countries 6 6
Cities 9 10
Availability
Zones
18 12
Provider
Choices
1 8
78. 78
2014 Opportunity
Global Footprint
Stat` AWS
2012
OS
2012
OS
2014
Continents 5 2 6
Countries 6 6 30
Cities 9 10 40
Availability
Zones
18 12 100
Provider
Choices
1 8 50
80. 80
OpenStack: How & Why it’s The Rising Stack
Open platform
‣ Community driven innovation
‣ Technology accessible in many ways: hourly, appliance,
distribution, DIY
Empowered users and developers
‣ Deeper engagement from our users and developers
‣ Users like having more control their destiny
Broad, global support from companies
‣ Not driven by a single company; no single source
‣ Creates additional work, but also addition power and
opportunity
‣ Aggregate investment is huge