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Beyond 2 guys in a garage<br />1<br />Customer Development at Meetup<br />SXSW - March 2010<br />Andres Glusman<br />

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What’s Meetup?<br />Meetup Groups<br />Designed for individuals to create their own Meetups from scratch<br />

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LEARN PHOTOGRAPHY<br />

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GET IN SHAPE<br />

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SOCIALIZE YOUR PUG<br />

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GET OUT OF THE HOUSE<br />

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SIT ‘N KNIT<br />

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GROW YOUR BUSINESS<br />

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CLIMB<br />

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REVEL…. ?<br />

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11<br />SPREAD THE LEAN STARTUP GOSPEL<br />

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12<br />What’s Meetup?<br />Meetup Groups<br />Designed for individuals to create their own Meetups from scratch<br />Meetup Sponsorships<br />Designed for organizations to reach, sponsor & support existing Meetup communities<br />Meetup Everywhere<br />Designed for organizations to spark <br />user-generated `Meetup everywhere<br />

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13<br />Accidental Lean Startup<br />Built on open source software<br />Agile development with multiple pushes per day <br /> Customer Development<br />Customer Development<br />

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Just started doing it<br />

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“I’ll let you into the beta program if you agree to let my team watch you set it up”<br />

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screen<br />table<br />I’m trying to….<br />Me<br />Paul<br />computer<br />developer<br />developer<br />developer<br />Conference Room<br />

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“That was humbling”- A developer after the session<br />

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MALKOVICH BIAS:<br />THE TENDENCY TO BELIEVE THAT EVERYONE USES TECHNOLOGY LIKE YOU DO<br />

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Watching people use the stuff you build, is the best way to confront the Malkovich Bias<br />

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Shifts the conversation from how I would use the website to how this useruses the website<br />

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On pace to do 600-800 sessions this year<br />Will cost around $27,000 (less than 1 outsourced usability project)<br />

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Test 2-3 days a week (t, w, th)<br />Setup tests prior to knowing what will be tested<br />Recruit participants from community and through recruiter (compensate for their time)<br />Use gotomeeting to broadcast sessions to developers<br />Use silverback to record<br />Do remote tests via gotomeeting<br />Follow each session with discussion & notes/video<br />

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“This Group meets the first Saturday of every month “<br />“This Group meets the first Saturday of every month “<br />“This Group meets the first Saturday of every month “<br />“This Group meets the first Saturday of every month “<br />

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Testing on our DIY iPhone Rig<br />Similar approach to iPhone testing<br />

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Customer Development lessons learned<br />Give team direct access to customers <br />Look for boulders in the road<br />Substitute frequency for precision<br />Strip out costs wherever possible<br /> …but be willing to trade money for time<br />Have discussions<br />Launch & learn<br />Do as much as you can in low tech way, then scale<br />

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Lessons apply to…<br />Customer interviews for current/new platforms<br />Community & coaching initiatives<br />Discovering sales approaches for new platforms<br />Modeling & projections<br />Etc<br />30<br />

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Still lots to learn<br />31<br />

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Drop me a note<br />Andres Glusman<br />andres@meetup.com<br />@glusman<br />32<br />