Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Remal Real Estate Branding & Marketing Plan

22.139 visualizaciones

Publicado el

Branding and Marketing Plan for Remal Real Estate's "Tujjar Al-Sharqiya" project.

Publicado en: Empresariales
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

Remal Real Estate Branding & Marketing Plan

  1. 1. Remal ‫تجار الشرقية‬ Branding & Marketing Plan Prepared by: Manal Assaad
  2. 2. Product “Project” Launch
  3. 3. Plan Outline The Product launch will require: • a Brand Identity, • Literature, • Advertising, • Marketing Planning and • Public Relations Events.
  4. 4. Brand Identity
  5. 5. Marketing Strategy o Target Customers: • A-Class Businesspeople. • A-List Companies • A-Class retired people o Products/Services: • Offices’ Villas • Businessmen and businesswomen clubs.  Conference rooms  Gym  Health Clubs  Entertainment Clubs, etc. • Parking lots.
  6. 6. Marketing Strategy • Build Target’s Awareness. • Target the customers’ effectively. • Use Marketing tools convenient to the Project and the Target. • Develop Marketing concepts that portrays to the Target a vivid and clear vision of the Project.
  7. 7. Marketing Concepts o Slogans: : ‫ شعارات‬o • A modern Oriental Creativity in the ‫• إبداع شرقي حديث في عالم‬ Real estate world .‫العقار‬ • A Rich Culture in a Modern Style. ‫• حضارة عريقة بأسلوب متطور‬ • Mixing Business and Pleasure ‫• نجمع العمل والراحة‬ Professionally. ‫باحتراف‬ • A Rich Culture in a New Vision. ‫• حضارة عريقة برؤية جديدة‬ • Work in Solitude, Communicate ‫• إعمل بعزلة، تواصل‬ Professionally. .‫باحتراف‬ • Our Legacy in the Eyes of the Future. ‫• تراثنا بعيون المستقبل‬ • Rich. Unique. Professional. .‫• عراقة. تميّز. إحتراف‬ • Originality. Creativity. Success. .‫• أصالة. إبداع. نجاح‬
  8. 8. Literature
  9. 9. Paint The Picture Bringing the project closer to reality by descriptive means for customers to feel and see its different aspects, and translate the project from imagination to actuality. Creative Development: • Copywriting • Brochures • Catalogues • 3D Animation and Narration
  10. 10. Paint The Picture Brochures
  11. 11. Paint The Picture Catalogues
  12. 12. Paint The Picture 3D Animation
  13. 13. Advertising
  14. 14. An Art that Talks Liven the Project by transforming it to creative forms of art that speak directly to its targeted audience without even needing an introduction! Media Target Newspapers Businesspeople Magazines Businesspeople TV The Masses Signage (Outdoor) The Masses Website Net Surfers
  15. 15. Marketing Planning
  16. 16. Spread the Word Targeting the “Crème de la Crème” demands that only the most classy marketing tools be used. Getting the message right, at the right place, and on the right time is not an easy procedure. Media should be chosen carefully because one cannot afford mistakes with Upper-Class Clienteles. Communications and Media Strategy Networks: • Effective Target Reaching: o Promotional Gifts o Direct Mail • Strategic Ad Placement: in tactical seasons and spots. • Publicity and High Media Coverage
  17. 17. Target Reaching • Promotional Gifts: To target the top businesspeople effectively we need to impress them by presenting ourselves in a unique and original way. Promotional gifts should come from the spirit of the project and still suit the tastes of our target.
  18. 18. Target Reaching • Direct Mail: To ensure that our messages reach directly the top businesspeople on our target list, messages and promotional gifts should be addressed to them directly through personal delivery in a prestigious manner.
  19. 19. Media Placement Strategy AlYaum Highest Rate of readers in Eastern Province Okaz Highest Rate of readers in Western Province ARiyadh Highest Rate of readers in Central Area Newspapers AlJazira Biggest Competitor for ArRiyadh Newspaper Asharq AlAwsat Preferred by most Businesspeople in the Middle East Eqtisadiah Preferred by most Businesspeople for economical news Al-Iktisad Distributed by Chamber of Commerce to Top Companies Magazines AlRajul High Rate of Businessmen Readers BusinessWeek Highest Rate of Businesspeople Readers
  20. 20. Media Placement Strategy Highest Rate of Businesspeople viewers during Stock AlArabiya Exchange Closure TV Highest Rate of Businesspeople viewers during Stock CNBC Exchange Closure and Businesses Reviews sessions. Unipole High Visibility to the Masses Signage Megacom High Visibility to the Masses (outdoor) Flags Marking the area of the Project to highlight its location Website Official Site Direct Contact, All required Info.,
  21. 21. Public Relations
  22. 22. Introduction to PR Public Relations is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication. Creating a Media Center will allow communication and interaction between Remal and its target audience and help build, manage and sustain its positive image.
  23. 23. Media Center • Events: Organizing or sponsoring events related to Real Estate to engage the public in the company’s recent activities and occurrences. The events to be carried out are as such: – Project Launch Event – First Development Event – Second Development Event – Project Finish Event The events involve the following steps: – Pre-Event Promotion – Event Management – Post-Event Publicity Follow-up: Press Releases
  24. 24. Pre-Event Promotion • Newspaper Announcements: Events will be announced through the set newspapers prior to each one of the four events. • Magazine Announcements: Events will be announced through the set magazines prior to each one of the four events. • Signage Announcements: Events will be announced through the set outdoor signage prior to each one of the four events.
  25. 25. Event Management • Theme and Interior Design Development
  26. 26. Event Management • Collaterals: – Invitation Cards – Indoor Event Signage – Presentations and Multimedia. – Flyers, Event Programs, etc.
  27. 27. Media Center • Press Releases: Keeping the public updated on the latest news of the project and the company to increase awareness and raise interest by copywriting and distributing press releases and publishing them through newspapers, the website or direct e-mailing. Press releases will also follow Events to communicate the proceedings and the results of those events to the public.
  28. 28. Thank You

×