Common Web Design Mistakes that Designers Need to Avoid
Introduction
An attractive website with its well themed branding and aesthetic looks is bound to keep the
customer coming back for me. Your website is an integral part of your business. It speaks for you
and your products without the human presence. So keeping a customer engaged with meaningful
content in a well presented layout is absolutely essential to furthering your business. There are a
ton of material that points to building websites easily and enough to make you feel overwhelmed.
So it is important to understand the end goal of building websites and how to avoid the common
pitfalls that designers should keep in mind while building their website or web design.
Web Design Essentials
A well-organized website is identified by search engines whenever a user looks up information. It
helps build more leads and a potential for increased revenue. A cluttered website for example,
can put off customers or a website with poorly designed navigation or if it is not intuitive can
frustrate customers easily and they may not look back again. To make it more difficult, there is a
possibility that they will discuss it with their friends or other business partners, closing down the
avenue for building referral customers also. Today, real-time feedback collected from genuine
customers and the company’s response on the forum is taken seriously and evaluated
immediately. So the debate is also about functionality versus the overall aesthetics.

When you build a customer’s website, it is important to keep in mind that while the designer and
the customer will know what their products and services are all about, a visitor to the site will not
know right away what your website is all about if it does not provide relevant images and content.
Let’s say that you have built a teaser to engage your customer’s attention, then the teaser needs
to speak like a short story to the visitor. This should pique the visitor’s interest who then goes on
to explore the rest of the website and may possibly convert as a future customer. This is the
power of web design.

We also live in a digital age where everyone has a mobile phone at their disposal. Be it emails,
writing, talking, taking notes, or shopping, it is all on the phone. Devices can be synced so data is
not lost. So a responsive mobile design is imperative to your overall reach.
Still wondering why your pages do not feature in the search engine’s results page or why the
ranking is not where it is supposed to be after having everything in place? Did you check the
heading tags, which is one of the essential SEO elements? Tags are like a target audience for a
web crawler, since it points out to specific words. Second, while using images or media files,
make sure they are not too heavy, else it will impact the overall site performance. You get
brownie points with search engines for faster performance. Finally, keep in mind the overall user
perspective and keep awaypop-ups from scaring visitors away!